著者

小谷 恵子

出版者

日本マーケティング学会

雑誌

マーケティングジャーナル (ISSN:03897265)

巻号頁・発行日

vol.40, no.4, pp.84-93, 2021-03-31 (Released:2021-03-31)

参考文献数

5

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本ケースでは,日本のライフスタイルに大きな影響を与えたファッションブランド,ヴァン・ヂャケット(1954–1978)と,創業者の一人である石津謙介(1911–2005)に焦点を当てる。卓越した発想力で新しい顧客と価値を創造し,様々なマーケティング手法を駆使して頂点に上りつめたVANだが,その存在は顧客の高齢化に伴い失われつつある。従業員や顧客は,VANという学校に入学した順に後輩から先輩になり,OBになっていくという構造が,会社やブランドとの一体感を醸成した。当時の顧客や従業員は,今でもVANとの体験価値を自身のアイデンティティとして持ち続けている。本稿ではその軌跡をたどり,VANが創出した価値の再評価を行う。

著者

小谷 恵子

出版者

日本図書館協会

雑誌

図書館雑誌 (ISSN:03854000)

巻号頁・発行日

vol.90, no.10, pp.775-777, 1996-10

著者

小谷 恵津子

出版者

日本地理教育学会

雑誌

新地理 (ISSN:05598362)

巻号頁・発行日

vol.65, no.2, pp.1-18, 2017 (Released:2019-06-04)

参考文献数

35

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How to nurture the ability of students to read and make use of maps has long been a challenge faced by Japan’s elementary and middle schools. To this end, it is necessary to stop thinking of map study as a “nurturing of skills” and deliberately include in map study lessons on “spatial axes” and “recognition of scale,” which are the methodological concepts that form the framework for reading maps. This study considers lesson plans and learning content for improving lessons on the concept of scale by focusing on the recognition of scale and develops a model for such lessons. Scale recognition is a methodological concept that encompasses both cartographic and methodological scales. Reading a map refers to perceiving a space based on the information indicated on the map. Therefore, the creation of map-reading lessons that instill the methodological concept in students requires one to think from the perspective of the formation of human perception. From the findings of cognition science, it is clear that human perception comes into being through the medium of the body. In mapreading lessons, by making the body work as a medium in the broadest sense and making use of not only direct experience but also simulated or virtual experience, experiences from one’s life , and indirect experience, the methodological concept of scale can be more effectively explained. Further, in perceiving spaces through maps, a view from the above is indispensable. Particularly, for students to recognize the scale of a map, it is necessary to move the perspective up and down along the vertical spatial axis. Therefore, in lessons on the concept of scale, both the location of one’s viewpoint and its movement are important factors. When teaching about scale, it is necessary to arrange the lessons so that they logically flow from “generalization” to “scale” to “measurement of distance,” and through the process of moving the students’viewpoint, they will become aware of the differences between and commonalities of the representations on maps. By doing this, along with instilling in the minds of children the two concepts of cartographic scale and methodological scale, which are the elements that comprise the recognition of scale, children can discover and understand the concept of scale by themselves. Further, by using multiple maps of differing scales in lessons and comparing the scale bars, it will be easy for children to understand the concept of scale even if they have not yet learned about similarities and ratios in mathematics.

著者

小谷 恵美 鈴木 直人

出版者

Japan Society for Equilibrium Research

雑誌

Equilibrium Research (ISSN:03855716)

巻号頁・発行日

vol.61, no.4, pp.210-215, 2002 (Released:2009-06-05)

参考文献数

9

被引用文献数

1 1

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This study investigated the effect of information within visual fields on postural control. Thirty-six undergraduate and graduate students participated in the experiment. The body sway was measured while participants watched static visual stimuli presented in the central visual field, the peripheral visual field, and the full visual field. Squares that differed in sizes were used as stimuli to provide similar visual information in each visual field. The result showed that body sway was reduced when the stimulus was presented in the peripheral visual field relative to when it was presented in the central visual field. This result suggests that information of the peripheral visual field may play an important role in postural control.

著者

三木 陽子 小谷 恵 大澤 一仁

出版者

白百合女子大学生涯発達研究教育センター

雑誌

生涯発達心理学研究 : 生涯発達研究教育センター紀要 (ISSN:18842860)

巻号頁・発行日

no.7, pp.121-135, 2015