著者

田島 良輝 西村 貴之 櫻井 貴志 岡野 紘二 神野 賢治 佐々木 達也

出版者

Japan Society of Sports Industry

雑誌

スポーツ産業学研究 (ISSN:13430688)

巻号頁・発行日

vol.28, no.1, pp.1_53-1_62, 2018 (Released:2018-02-09)

参考文献数

17

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An interview survey was conducted to ascertain the kind of management talent sought by a professional sports club. In order to conduct the survey, one club was selected from each of the J1, J2, and J3 groups in the 2014 season. Semi-structured interviews were conducted based on: 1. skills and qualifications required for work, 2. organization and work content of the club, 3. growth process of the club management, and 4. human resource development policy of the club.    The results show a division in the abilities required to run a professional sports club, ranging from requiring highly versatile abilities such as worker fundamentals, drive, and job compatibility to specific abilities tailored to the business of a professional sports club.     The foundation of a professional sports club’ s business is entertainment. Therefore, skills in communication to entertain people and in gaming business management are required. In addition, as sponsorship of local companies is a key focus for management, the ability to demonstrate communication that generates empathy and responsive management is essential.     Clubs that are recognized as public assets of a community tend to build business models that utilize volunteers. Strategic communication to promote spontaneity was identified as an important strength to effectively manage this business model.

著者

藤原 真由美 田島 良輝 鳥山 稔 西村 貴之 佐々木 達也 池田 幸應

出版者

日本地域政策学会

雑誌

日本地域政策研究 (ISSN:13485539)

巻号頁・発行日

vol.28, pp.56-65, 2022-03-25 (Released:2022-06-23)

参考文献数

18

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The purpose of this study was to clarify the process by which attachment to the team and attachment to the community are related among core fans of Fighters. An interview and written questionnaire surveys were conducted among the fans, and Kinoshita’s (2020) modified grounded theory approach (M-GTA) was used to analyze their responses. As a result, two findings were obtained: First, there was a process by which local residents’ attachment to the community provided them an impetus to become core fans of the team and enhanced their team attachment. Second, there was a process by which the Fighters has become a symbol of the local community, leading to the increase in fans’ attachment to the team. These results point to the importance of enhancing the reputation of the team among local residents in the management practices of a professional sports team and suggest that building good relationships with the media and the team’s community contribution activities may be necessary to enhance local residents’ attachment to the team.

著者

大森 重宜 田島 良輝

出版者

社団法人日本体育学会

雑誌

日本体育学会大会予稿集

巻号頁・発行日

no.66, 2015-08-25