- Japan Society of Sports Industry
- スポーツ産業学研究 (ISSN:13430688)
- vol.28, no.1, pp.1_53-1_62, 2018 (Released:2018-02-09)
An interview survey was conducted to ascertain the kind of management talent sought by a professional sports club. In order to conduct the survey, one club was selected from each of the J1, J2, and J3 groups in the 2014 season. Semi-structured interviews were conducted based on: 1. skills and qualifications required for work, 2. organization and work content of the club, 3. growth process of the club management, and 4. human resource development policy of the club. The results show a division in the abilities required to run a professional sports club, ranging from requiring highly versatile abilities such as worker fundamentals, drive, and job compatibility to specific abilities tailored to the business of a professional sports club. The foundation of a professional sports club’ s business is entertainment. Therefore, skills in communication to entertain people and in gaming business management are required. In addition, as sponsorship of local companies is a key focus for management, the ability to demonstrate communication that generates empathy and responsive management is essential. Clubs that are recognized as public assets of a community tend to build business models that utilize volunteers. Strategic communication to promote spontaneity was identified as an important strength to effectively manage this business model.