著者

真保 晶子

出版者

早稲田大学社会科学学会

雑誌

早稲田社会科学総合研究 (ISSN:13457640)

巻号頁・発行日

vol.12, no.3, pp.59-74, 2012-03-25

著者

真保 晶子

出版者

早稲田大学大学院社会科学研究科

雑誌

ソシオサイエンス = Waseda Review of Socio-science (ISSN:13458116)

巻号頁・発行日

vol.6, pp.169-185, 2000-03

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論文

著者

真保 晶子

出版者

経営史学会

雑誌

経営史学 (ISSN:03869113)

巻号頁・発行日

vol.50, no.1, pp.3-26, 2015 (Released:2018-01-23)

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The history of retailing in the early modern England has found new evidence of the advanced nature of retailing during the period, challenging the conventional view of James Jefferys (1954) that regards the mid-nineteenth century onwards as the starting point for modernisation of retailing systems and the development of stores. Instead of showing a development of shopping space and advertising, this article focuses on the role of showrooms as a space for discussing a long-term use of products and London furniture-makers' pursuit of quality and durability in the 1840s and 1850s, using showroom account books and advertisements.Recent studies of luxury shops in eighteenth-century London emphasise the separation of production space and retailing space to explain the existence of ‘modern’ spaces for retailing. However, as some furniture-makers' trade cards emphasised, having workshops and showrooms in the same premises or in close proximity was furniture-makers' strategy to support the originality and quality of their products and to attract visitors.Furniture-makers provided a wide range of services, partly because they were aware that the services formed lasting relationships with customers. This is proved by the existence of regular customers shown in the use of the customer number system introduced in Gillow's London showroom account books. Records of house-letting also suggest the role of the London showroom as an information centre.Heal and Son made the best use of advertisements, which offered convenience for customers and brought about more standardised taste. Nevertheless, the words ‘large workshops’ came together with ‘showrooms’ in their circulars, and ‘quality’ and ‘workmanship’ sometimes appeared in circulars and price lists to prove the genuineness of the products. Thus, behind sophisticated showrooms and growing advertisements of ready-made items for middle-class markets, both furniture-makers and consumers continued to care about the expected longevity of domestic goods and houses.

著者

真保 晶子

出版者

[歴史学会] ; 1976-

雑誌

史潮 (ISSN:0385762X)

巻号頁・発行日

no.75, pp.22-46, 2014-06

著者

中野 忠 道重 一郎 菅原 秀二 唐澤 達之 小西 恵美 山本 千映 真保 晶子

出版者

早稲田大学

雑誌

基盤研究(B)

巻号頁・発行日

2006

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消費文化や印刷文化の浸透を背景とする18世紀のイギリスの都市化は、人々の社会関係のあり方に新しい次元をもたらすとともに、古い制度や組織が担ってきた機能を新たな社会関係資本のネットワークのもとに再編する過程として進行した。都市社会はよりオープンになり、貧困や犯罪は中位層以上の市民が対処すべき社会問題となる一方で、社会的な差異を作り出す新たな力が作用し、参加型の地域社会もその性格を変えていった。