著者
石井 国雄 田戸岡 好香
出版者
清泉女学院大学人間学部
雑誌
清泉女学院大学人間学部研究紀要 = Bulletin of the Faculty of Human Studies Seisen Jogakuin College (ISSN:21893632)
巻号頁・発行日
no.15, pp.1-12, 2018-02-28

Makeup is an important dress for women, and is an important form of self-expression. The present study examined the effects of pink and blue makeup on self-cognition and gender-related choice among female college students. We hypothesized that female participants would perceive themselves more feminine and choose feminine things when they applied pink makeup than when they applied blue makeup. In the experiment, Japanese female college students were applied pink or blue makeup. Then participants completed a gender-related self-rating scale, and then chose which one they wanted feminine things or masculine things. Results showed that among participant in blue condition, frequency to makeup in everyday life predicted the gender related choice: the more frequently they do makeup, the more they chose feminine things. We discussed the role of makeup color on the feeling and gender-related self-cognition for women.
著者
石井 国雄 田戸岡 好香
出版者
清泉女学院大学人間学部
雑誌
清泉女学院大学人間学部研究紀要 = Bulletin of the Faculty of Human Studies Seisen Jogakuin College (ISSN:21893632)
巻号頁・発行日
no.15, pp.1-12, 2018-02-28

Makeup is an important dress for women, and is an important form of self-expression. The present study examined the effects of pink and blue makeup on self-cognition and gender-related choice among female college students. We hypothesized that female participants would perceive themselves more feminine and choose feminine things when they applied pink makeup than when they applied blue makeup. In the experiment, Japanese female college students were applied pink or blue makeup. Then participants completed a gender-related self-rating scale, and then chose which one they wanted feminine things or masculine things. Results showed that among participant in blue condition, frequency to makeup in everyday life predicted the gender related choice: the more frequently they do makeup, the more they chose feminine things. We discussed the role of makeup color on the feeling and gender-related self-cognition for women.
著者
石井 国雄 田戸岡 好香
出版者
The Japanese Psychological Association
雑誌
心理学研究 (ISSN:00215236)
巻号頁・発行日
vol.86, no.3, pp.240-248, 2015
被引用文献数
8

Previous research has suggested that Western European individuals exhibit negative attitudes toward older adults under pathogen threat. The present study investigated whether Japanese individuals exhibited ageism when pathogen threat was salient. Additionally, the study determined whether pathogen threat would have less of an impact on ageism among individuals with experience living with older adults. Study 1 showed that when pathogen threat was chronically and contextually salient, Japanese university students who had no experience living with older adults exhibited ageism, while those with such experience did not. Study 2 showed similar findings among Japanese nursing students. We argue that familiarity with older adults is essential for diminishing ageism in the event of a pathogen threat.