著者

山田 歩 芳澤 希 鮫島 和行 野場 重都 舛田 晋 鰐川 彰 植田 一博

出版者

日本認知科学会

雑誌

認知科学 (ISSN:13417924)

巻号頁・発行日

vol.22, no.3, pp.437-446, 2015-09-01 (Released:2016-03-01)

参考文献数

30

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Consumers often express different preferences for beverages in sensory test settingscompared with those in real-life settings. This study investigates the effects of tastingcontext on consumer tasting and evaluation of beverages. Three groups of respondentsparticipated in a blind taste test of a consumer beverage in different settings and thenevaluated the pleasantness of the beverage. Those who tasted in a real-life settingtended to report greater pleasantness for the sample than those who tasted in a testsetting where they were asked to rate multiple sensory characteristics of the sample.Those who tasted in a test setting in which they were not asked to rate these char-acteristics tended to give the sampled beverage moderate ratings that ranked betweenthose given by the other two groups. Several potential explanations for the effects oftasting context are discussed.