本研究の目的は、ヴィッセル神戸が中核的な戦略として掲げているサッカースクール事業の満足度に注目し、特に「満足」と回答しているスクール生の保護者の分析をスクール別に進めることにより、プログラムのクオリティを維持発展させるための事業戦略を検討するための基礎的資料を得ることである。ヴィッセル神戸サッカースクールに所属するスクール生の保護者を対象に質問紙調査を実施した。質問紙調査は、972部を配布し、589部を回収、回収率は60.6%であった。各スクールごとに分析を行った結果、以下のプログラム改善点が示唆された。北神戸校は、能力にあった指導と積極的に取り組む姿勢。学園校は、コーチング全般。ウイング校は、技術の向上と自主性。玉津校は、我慢強さ。川西校は、サッカー全般・自主性。ニッケ校は、コーチング全般と自主性。小野校は、能力に合った指導と自主性が必要であった。
The purpose of this study was to gather fundamental data for future club and soccer school project development. Therefore, we evaluated a soccer school program, which is one hometown team promotion project. We investigated the degree of guardian satisfaction in the soccer school and analyzed our findings. We conducted a paper questionnaire of the guardians of Vissel Kobe Soccer School students, distributing 720 questionnaires and receiving 496 responses (68.9%). During analysis, we divided the responses into low, middle and high satisfaction groups. As a result, 21.2%, 41.0% and 37.3% fell into the low, middle and high satisfaction groups, respectively. As a result, compared to guardians with low satisfaction levels, those who had high satisfaction with the soccer school felt changes in their children, had continue intention of the soccer school, and also tended to be committed to the Vissel Kobe team. This type of program evaluation can identify both points where participants are satisfied and where they have additional demands and improvements are needed. In addition, evaluations can contribute to higher quality coaching and service by providing data to the club and soccer school. Furthermore, participant satisfaction with the soccer school program promotes attachment to Vissel Kobe and builds fans for the club. In summary, program evaluations like this time are integral parts of management.
The purpose of this study was to gather fundamental data for future club and soccer school project development. Therefore, I conducted an evaluation of the Vissel Kobe Soccer School program, one hometown promotion project, focusing on the degree of satisfaction that students had in the soccer school and analyzed the results. This study was conducted by a questionnaire of participants in the Vissel Kobe Soccer School. I distributed 720 questionnaires and 500 were returned (69.4%). As a result, I found that 56.1% were new students and 43.9% were continuing students. The main results of the survey include finding that about half of the enrollees were third year elementary students, the youngest possible age, with the rest of the students evenly distributed among school years, and that about 40% also take part in sports other than soccer. No significant differences regarding enrolment motivations and the effectiveness of participation were found between new enrollees and continuing students, but new students had higher expectations for all aspects of the program, including their desire to continue participation. In order to attract new students and raise the level or reenrollment in the future, responding to participant desires related to practice and programs for interaction with players is a crucial task.
1 0 0 0 :知識コミュニティとしての学会が蓄積すべき経験的事実
- 著者
- 長積 仁
- 出版者
- Japanese Association for Sport Management
- 雑誌
- スポーツマネジメント研究 (ISSN:18840094)
- 巻号頁・発行日
- vol.3, no.1, pp.35-43, 2011
The Japanese Association for Sport Management (JASM) was established only in the recent past, and it includes various fields of research; however, the fact that sport organization studies in JASM are lagging behind cannot be ignored. This study aims to discuss the current issues and future prospects related to the promotion of sport organization studies in JASM.<br>First, this study classifies the articles that were published in three academic journals according to four analysis levels of organization, as shown by Daft (2002); it then reviews the trends in sport organization studies in the field of sport management. Second, this study clarifies the reason why sport organization studies are not actively conducted and asserts that researchers in sport management should consider empirical facts while conducting sport organization studies; moreover, they should be able to recognize the significance and impact of the facts that need to be generalized. Finally, the study discusses important implications for facilitating sport organization studies in JASM.