著者

押見 大地 原田 宗彦

出版者

Japanese Association for Sport Management

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.5, no.1, pp.19-40, 2013-06-15 (Released:2013-06-27)

参考文献数

74

被引用文献数

4 2

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This study examined the psychological mechanism of delight by using the Customer Delight and Satisfaction Model (Oliver et al., 1997). Further, it explored the effect of delight and satisfaction on the repurchase behavior and positive word-of-mouth intentions of spectators at sporting events. The following results were obtained: (1) The effect of delight and satisfaction was dependent on the result of the game. (2) Positive/surprise emotions and disconfirmation were important antecedent factors for arousing delight. (3) Analyzing the transaction-specific and cumulative measures, sports teams must establish mutually complementary relationships between arousing delight, especially in the short term, and continuing cumulative satisfaction in the long term. (4) Increasing the spectators' involvement in and knowledge of their favorite sports team could stimulate the effect of delight on attendance and word-of-mouth intentions. The theoretical and practical implications of these findings are discussed.

著者

備前 嘉文 原田 宗彦

出版者

Japanese Association for Sport Management

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.2, no.1, pp.19-32, 2010-02-25 (Released:2010-08-31)

参考文献数

39

被引用文献数

3 3

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The use of celebrity endorsers is widespread in many countries. Today, many companies use famous athletes as endorsers for their products. These athletes are expected to accomplish a number of marketing objectives, such as capturing consumers' attention, building a positive image of a product, and increasing consumers' purchase intentions. However, despite the widespread use of athletes as endorsers, the influence of athlete endorsers on consumer behavior has not been well-understood. The purpose of this study is to examine the influence of athlete endorsers on consumers' purchase behaviors through the elaboration of the construct “attractiveness of athletes.” This research consisted of two studies. The first study was conducted to identify the factors of athletes' attractiveness using an exploratory factor analysis. The second study examines what effects the attractiveness has on consumers' purchase behaviors. In Study 1, four factors underlying the attractiveness of athletes emerged. In Study 2, the influence of athlete endorsers on consumer behavior was discussed, followed by a reporting of the results.

著者

押見 大地 原田 宗彦

出版者

Japanese Association for Sport Management

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.2, no.2, pp.163-178, 2010-12-10 (Released:2011-12-02)

参考文献数

46

被引用文献数

1 1

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Japanese special expression “Kandoh” refers to a positive emotional state which is deeply impressed by certain things that move the heart. Kandoh is often well-used, specifically for explaining the impressive experience of watching sports. Harada (2008) pointed out the importance of Kandoh experiences in terms of the management of sports teams. Despite the increased importance, no empirical research on this topic has been conducted in the field of sport management. The purposes of this study are to (1) develop a scale for measuring specific of scenes that capture sports spectators' emotional Kandoh experiences, (2) investigate gender differences with respect to Kandoh scenes, and examine what impact Kandoh scenes have on spectators' intentions to attend future games. The results indicate that the construct of Kandoh experience consists of, an eight dimensions, gender differences exist, and some Kandoh scenes have significant effects on customer satisfaction and attendance intentions.

著者

吉田 政幸

出版者

Japanese Association for Sport Management

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.3, no.1, pp.5-21, 2011-11-30 (Released:2011-12-21)

参考文献数

97

被引用文献数

6 3

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Drawing from the literature on sport consumer behavior and related fields such as marketing, the purpose of this paper is to introduce some new research topics in the field of sport marketing. Based on six categories of customer metrics and two important perspectives of consumer decision making (social identity and customer satisfaction), four important research streams are identified: consumer motivations, social identity, customer satisfaction, and customer loyalty. For each research stream, the core issues are introduced based on the conceptualization of key constructs and the theoretical explanations that outline the relationships between antecedents, consequences, and moderating variables. This paper also provides directions for future research that focuses on the development of new concepts, such as brand experiences, brand ethics, brand community, human brands, and customer engagement, which go beyond traditional marketing concepts.

著者

山口 志郎 野川 春夫 北村 薫 山口 泰雄

出版者

Japanese Association for Sport Management

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.2, no.2, pp.147-161, 2010-12-10 (Released:2011-12-02)

参考文献数

71

被引用文献数

5

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The purpose of this study was to replicate the applicability of the Gwinner and Bennett model (2008) which examined the effects of brand cohesiveness and sport identification on sponsor fit in a sponsorship in a Japan context. This study analyzed also focusing on the impact of sponsor fit on two important consumer behavioral outcome; attitude toward sponsors and purchase intentions. The data were collected from 537 spectators at the HP JAPAN WOMEN'S OPEN TENNIS 2009 in Osaka. The results of study indicate that brand cohesiveness and sport identification also have strong impacts on the sponsor fit at the event. Findings also support our hypotheses that sponsor fit has a positive influence on consumers purchase intentions through the attitude toward sponsor. It can be concluded that the Gwinner and Bennett model is applicable to the sponsorship in a Japanese context.

出版者

Japanese Association for Sport Management

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.14, no.1, pp.96-105, 2022-03-31 (Released:2022-06-15)

出版者

Japanese Association for Sport Management

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.14, no.1, pp.73-86, 2022-03-31 (Released:2022-06-15)

著者

武藤 泰明

出版者

Japanese Association for Sport Management

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.3, no.1, pp.61-76, 2011-11-30 (Released:2011-12-21)

参考文献数

6

被引用文献数

1

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As well known, Nihon Sumo Kyokai, a foundation running Grand Sumo, is now confronted with a crisis by scandals. It seems that the Kyokai does not have abilities for management. However, at the same time, it seems that the financial performance of the foundation is stable and sound, and if it were, managerial abilities of the foundation should not be entirely denied.The purpose of this paper is to inspect and verify the stability and soundness. At first, 10 years' financial statements are examined from the viewpoint of “income and expenses”, cash flow, balance sheet and net asset. Second, changes of the business are examined collating with financials. As a result, it is found that the financial performance of the foundation is stable and sound, and the business structure and decision making of the foundation has risk-avoiding characteristics. These characteristics made the finance stable and sound. However, at the same time, it seems that the foundation has no means of increasing its revenue except ticket sales. There fore, it will be difficult to recover from the financial damage of cancellation of regular tournament, as a consequence of the lack of governance.

著者

備前 嘉文 原田 宗彦

出版者

Japanese Association for Sport Management

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.2, no.1, pp.19-32, 2010

被引用文献数

3

---

The use of celebrity endorsers is widespread in many countries. Today, many companies use famous athletes as endorsers for their products. These athletes are expected to accomplish a number of marketing objectives, such as capturing consumers' attention, building a positive image of a product, and increasing consumers' purchase intentions. However, despite the widespread use of athletes as endorsers, the influence of athlete endorsers on consumer behavior has not been well-understood. The purpose of this study is to examine the influence of athlete endorsers on consumers' purchase behaviors through the elaboration of the construct "attractiveness of athletes." This research consisted of two studies. The first study was conducted to identify the factors of athletes' attractiveness using an exploratory factor analysis. The second study examines what effects the attractiveness has on consumers' purchase behaviors. In Study 1, four factors underlying the attractiveness of athletes emerged. In Study 2, the influence of athlete endorsers on consumer behavior was discussed, followed by a reporting of the results.

著者

吉田 政幸 仲澤 眞 井上 尊寛 片上 千恵 岩村 聡

出版者

Japanese Association for Sport Management

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.5, no.1, pp.3-18, 2013-06-15 (Released:2013-06-27)

参考文献数

55

被引用文献数

10 3

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Using a sample of 284 consumers of a professional soccer event, the authors test the impact of consumers' subjective responses on objective repurchase behavior. Data on consumers' subjective evaluations of key marketing actions (i.e., customer equity drivers) and repurchase intentions were collected from spectators using survey questionnaires at the beginning of the season. Data on objective outcome measures, on the other hand, were collected from the soccer club using its fan loyalty card information. The results indicate that consumers' subjective assessments of three antecedents (i.e., value equity, relationship equity, and brand equity) have positive effects on repurchase intentions that, in turn, positively influence objective attendance frequency in both the first and second half of the season. Furthermore, the findings indicate that spectators’ relationship age in fan club membership moderates (enhances) the impact of behavioral intentions on repurchase behavior. The ideas merit further research with respect to formulating an explanation of what factors contribute most to linking consumers' subjective evaluations to objective repurchase behaviors at sporting events.

出版者

Japanese Association for Sport Management

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.14, no.1, pp.46-56, 2022-03-31 (Released:2022-06-15)

著者

松岡 宏高

出版者

Japanese Association for Sport Management

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.2, no.1, pp.33-45, 2010-02-25 (Released:2010-08-31)

参考文献数

47

被引用文献数

5 5

---

The field of sport management has expanded rapidly, and now includes various aspects of sport industry. Researchers as well as practitioners in the sport business have provided various interpretations of the concept of sport management. However, the question “what should be researched and taught in sport management” remains unanswered. The present paper attempted to reexamine the concept of sport management in order to explain the significance of its existence as a science. In order to clarify what aspects of “sport” could be the target in the field of sport management, the author reviewed the structure of the sport industry and concluded that producing sport itself(i.e., sport activities) is the center of the sport industry. The uniqueness of sport product was also examined bacause it would clarify peculiar features of sport management. As discussed in the paper, sport management can be defined as “the management of business related to the production and provision of participant sport and/or spectator sport.”

著者

長積 仁

出版者

Japanese Association for Sport Management

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.3, no.1, pp.35-43, 2011

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The Japanese Association for Sport Management (JASM) was established only in the recent past, and it includes various fields of research; however, the fact that sport organization studies in JASM are lagging behind cannot be ignored. This study aims to discuss the current issues and future prospects related to the promotion of sport organization studies in JASM.<br>First, this study classifies the articles that were published in three academic journals according to four analysis levels of organization, as shown by Daft (2002); it then reviews the trends in sport organization studies in the field of sport management. Second, this study clarifies the reason why sport organization studies are not actively conducted and asserts that researchers in sport management should consider empirical facts while conducting sport organization studies; moreover, they should be able to recognize the significance and impact of the facts that need to be generalized. Finally, the study discusses important implications for facilitating sport organization studies in JASM.

著者

加藤 清孝 葉 聰明

出版者

Japanese Association for Sport Management

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.2, no.1, pp.47-56, 2010

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The Inter-High School Ski Championship, which is one of the biggest winter sports events in Japan, has faced difficulties in recent years. Few cities want to host the event because of the severe economic situation. From the sports tourism perspective, the championship is an important sports event because it can produce a positive economic impact on the host city through consumption by participants. However, there is little research conducted on the scale of the economic impact. Thus, the purpose of this research is to estimate the economic impact of the championship event on the host city.<br>According to the results of input-output analysis, the total economic impact of the participants' consumption and the expenses of hosting the championship were 187 million and 72 million yen, respectively. Thus, the total economic impact of the championship was estimated at 259 million yen: in total the event generated an income of 98 million yen for companies and individuals and tax revenues of 3 million yen for the local government of the host city.