著者
小森 めぐみ
出版者
心理学評論刊行会
雑誌
心理学評論 (ISSN:03861058)
巻号頁・発行日
vol.59, no.2, pp.191-213, 2016 (Released:2018-04-13)
参考文献数
109

Quantitative studies and process models of narrative persuasion published since 2000 were reviewed in order to identify influences of narratives on readers’ attitudes that result from changes in thinking and affect. Firstly, characteristics of narrative persuasion research were briefly introduced by summarizing definitions of narratives and attitudes, and by illustrating typical methodologies of narrative persuasion research. Secondly, theories on the process of narrative persuasion and narrative experiences were reviewed. These models were then integrated and the process of narrative persuasion was categorized into thinking and affective routes, and each process was explained with reference to supportive studies. It was suggested that the affective route currently has stronger empirical support than the thinking route. Finally, topics for future research were suggested, which include closely examining each process, improving methodologies, and comprehensively investigating relationships between narrative persuasions and narrative experiences.

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このへんおもしろい https://t.co/MDqXrqCVpl
この論文、よくわからないところもあったけど、面白かったです。物語形式の広告みたいに、物語を使って他者の行動に働きかけることの効果に関する研究。→ J-STAGE Articles - 物語はいかにして心を動かすのか:物語説得研究の… https://t.co/0PlgJs21vR

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