- 著者
-
北出 真紀恵
- 出版者
- 日本メディア学会
- 雑誌
- マス・コミュニケーション研究 (ISSN:13411306)
- 巻号頁・発行日
- vol.61, pp.134-145, 2002-07-31 (Released:2017-10-06)
This paper aims to examine the role expectations of female radio personalities and the gender structuring of radio personalities. Radio has come to be situated as a local medium aiming at mass personal communication, and its broadcasters are called "radio personalities." Through interviews with former radio producers and female radio personalities, I conclude that female radio personalities are expected to perform specifically feminine roles. Acting as the metaphorical wives of their partners, they speak as representatives of those involved in daily and/or household matters. For this reason, radio cannot yet be called gender-free.