著者

永田 秀隆 岩村 聡

出版者

仙台大学

雑誌

仙台大学紀要 (ISSN:03893073)

巻号頁・発行日

vol.41, no.2, pp.223-230, 2010-03-31

著者

仲澤 眞 吉田 政幸 岩村 聡

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.6, no.1, pp.17-35, 2014 (Released:2015-03-31)

参考文献数

59

被引用文献数

8 5

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The drivers of team attachment and repurchase behavior are complex. What remains unexplored is to examine the effects of spectator motives on team attachment and repurchase behavior among event attendees of a new professional sport league. Using a sample of 1228 attendees at J. League games in 1998, the authors demonstrate that (1) spectator motives consist of six factors, (2) the attraction-stage motives have significant effects on the attachment-stage motive (soccer club attachment) that in turn influences attendance frequency, and (3) the effects of the attraction-stage motives on the attachment-stage motive are enhanced by two moderating variables (gender and stadium size). The results suggest that managers must differentiate the marketing of individual athletes from the marketing of game, soccer, and club, specifically for male consumers and spectators attending games at small stadiums.

著者

岩村 聡 大中 章

出版者

広島大学

雑誌

Memoirs of the Faculty of Integrated Arts and Sciences, Hiroshima University. IV, Science reports : studies of fundamental and environmental sciences (ISSN:13408364)

巻号頁・発行日

vol.21, pp.219-234, 1995-12-28

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Conditions and devices for a successful encounter group at a workplace and merits of the group are discussed. Some conditions like (1) participants' attitude and expected behaviors, (2) devices for facilitating, are almost the same as ordinary encounter groups. Other conditions like (1) democratic and open atmosphere of a workplace, (2) understanding and cooperation of a workplace, are peculiar conditions for this type of encounter group. The merits are the followings; (1) change of the daily group, (2) improvement of a structure of a workplace about communication, mutual understanding, and interpersonal relationship, (3) development of common consciousness at a workplace, and (4) democratization of a workplace. The demerits are the followings; (1) limitation of topics and the development of conversations, (2) disturbing of individual interests, (3) restriction of freedom of speaking, (4) obstruction of interpersonal relationship by unsolved problems. Finally, it is suggested by the experience that this type of encounter group is one way that daily group and society are made openhearted, acceptable, and democratic, and what organizer and facilitator to make efforts are careful organization and careful facilitation that they respect all participants individually.

著者

吉田 政幸 仲澤 眞 井上 尊寛 片上 千恵 岩村 聡

出版者

Japanese Association for Sport Management

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.5, no.1, pp.3-18, 2013-06-15 (Released:2013-06-27)

参考文献数

55

被引用文献数

10 3

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Using a sample of 284 consumers of a professional soccer event, the authors test the impact of consumers' subjective responses on objective repurchase behavior. Data on consumers' subjective evaluations of key marketing actions (i.e., customer equity drivers) and repurchase intentions were collected from spectators using survey questionnaires at the beginning of the season. Data on objective outcome measures, on the other hand, were collected from the soccer club using its fan loyalty card information. The results indicate that consumers' subjective assessments of three antecedents (i.e., value equity, relationship equity, and brand equity) have positive effects on repurchase intentions that, in turn, positively influence objective attendance frequency in both the first and second half of the season. Furthermore, the findings indicate that spectators’ relationship age in fan club membership moderates (enhances) the impact of behavioral intentions on repurchase behavior. The ideas merit further research with respect to formulating an explanation of what factors contribute most to linking consumers' subjective evaluations to objective repurchase behaviors at sporting events.

著者

岩村 聡

出版者

筑波大学体育系

雑誌

筑波大学体育系紀要

巻号頁・発行日

vol.36, pp.105-109, 2013-03