著者
細貝 亮
出版者
日本マス・コミュニケーション学会
雑誌
マス・コミュニケーション研究 (ISSN:13411306)
巻号頁・発行日
vol.94, pp.13-22, 2019-01-31 (Released:2019-06-06)
参考文献数
18

In 2016, media outlets began conducting dual-frame random digit dialing(RDD) surveys that sample mobile phone numbers in addition to the traditionaltargets with landline phone numbers. The resulting greater outreach to hitherto underrepresented youths and mobile-only users has improved the credibilityof polls. Still, new challenges have been identified with surveys targetingmobile phone users. Examples include a predominant share of males amongrespondents and the difficulty in ensuring validity of survey caused by inconsistencywith methods used for surveys that target only landline phone users.Unfortunately, there are no promising alternatives for opinion polling in caseRDD surveys grow difficult. Worse still, failures in predicting election resultsand mistrust of the media have dampened confidence in polls. Going forward,pollsters must gain people’s trust regarding opinion polls by properly explaininghow they are supposed to be conducted.

言及状況

外部データベース (DOI)

Twitter (4 users, 4 posts, 3 favorites)

RDDによる世論調査の現状と課題(細貝亮) https://t.co/yzHkvYZg2K
@fuj_sato @luvyg 個人事業主の政策的な受け皿へと転換できると支持率は伸びます。 https://t.co/d2lMEBbB2V
共同通信社の世論調査を疑うなら、すべての新聞を疑わなくてはなりません。 https://t.co/MO4kdIXqJ7 https://t.co/gGoYl5dZ7y
https://t.co/rrpu55VVl9 これすごいよく書けてる

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