The purpose of this study is to analyze how audiences tells and give meanings to experiences of manga including "Weekly Shonen Jump", which was the most famous manga magazine in Japan in the 1980s through the early 1990s. I focused on the master narrative which would become the frame of experience. For the method I was analyzed life-story interview data of five informants and their manga experiences. As a result, it was revealed that the reflexivity in which social discourses about media play an important roll in relationship between audience and media.