- 著者
-
大谷 鉄平
- 出版者
- 長崎外国語大学
- 雑誌
- 長崎外大論叢 = The Journal of Nagasaki University of Foreign Studies (ISSN:13464981)
- 巻号頁・発行日
- no.20, pp.57-72, 2016-12-30
AbstractSome commonly used Japanese expressions exhibit what the author calls advertisement-like nuances. These expressions often leave an impression of exaggeration because they are used in such a way that they are expected to convey something more than their lexical meanings. These expressions have undergone a commercialization-process which gives them the functions of advertisement, exaggeration, and situation shift in the author’s terms. In this paper, the author attempts to describe the characteristics of these advertisement-like expressions through the analysis of the expression wadai, or “topic,” as they appear in the titles of magazine articles. For this purpose the magazine article database Web-OYA and the analysis tool KH Corder were used. The results of the analysis suggest that meanings resulting from commercialization are present in the use of the wadai- expression in the titles of magazine articles, although those new meanings are not necessarily expected to be added to the lexical meanings of the expression in the future.