著者

斉藤 慎一 李 津娥 有馬 明恵 向田 久美子 日吉 昭彦

雑誌

東京女子大学比較文化研究所紀要 (ISSN:05638186)

巻号頁・発行日

vol.71, pp.1-32, 2010-01-01

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The Hanryu boom-strong interest in South Korean pop culture-has been rapidly expanding in many Asian countries since the late 1990s. Several years later, Japan was also witness to the Hanryu boom. The boom in Japan further advanced owing to the popular Korean soap opera “Winter Sonata,"which was first broadcast on NHK in 2003. Gradually, since the media attention decreased, the Korean craze died down in the past few years; however,the popularity of South Korean pop culture seems to have a strong hold in Japan.This study examines how people evaluated the Hanryu boom and whether the increased popularity of South Korean pop culture contributed to improvement in the Japanese perceptions of and attitudes toward South Korea.To address these research questions, we conducted a sampling survey from November to December 2006. One thousand Tokyo residents aged between 20 and 74 years were randomly selected from a Tokyo poll-book that listed all electorates. Each resident was sent a questionnaire by mail; 367 effective questionnaires were returned.Results show that respondents made relatively balanced judgments regarding the Hanryu boom. While many respondents thought that the Hanryu boom contributed to improvement in the relations between Japan and South Korea and advanced cultural exchange between the two countries, they also regarded the boom to have certain negative aspects. More than 60% of the respondents felt that the Japanese media reported the Hanryu boom in an exaggerated manner, and about 20% said that it put unresolved political issues, such as different historical perceptions between the two countries, on the backburner.The results reveal that many respondents still consider South Korea as a closed and traditional society, although they also regard it as an economic power. With regard to the influence of the Hanryu boom, the data shows that about 36% of the viewers of Korean TV dramas/movies developed a more positive perception of Korea.In addition, a multiple regression analysis

著者

斉藤 慎一 李 津娥 有馬 明恵 向田 久美子 日吉 昭彦

出版者

東京女子大学比較文化研究所

雑誌

東京女子大学比較文化研究所紀要 (ISSN:05638186)

巻号頁・発行日

vol.71, pp.1-32, 2010

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The Hanryu boom-strong interest in South Korean pop culture-has been rapidly expanding in many Asian countries since the late 1990s. Several years later, Japan was also witness to the Hanryu boom. The boom in Japan further advanced owing to the popular Korean soap opera "Winter Sonata,"which was first broadcast on NHK in 2003. Gradually, since the media attention decreased, the Korean craze died down in the past few years; however,the popularity of South Korean pop culture seems to have a strong hold in Japan.This study examines how people evaluated the Hanryu boom and whether the increased popularity of South Korean pop culture contributed to improvement in the Japanese perceptions of and attitudes toward South Korea.To address these research questions, we conducted a sampling survey from November to December 2006. One thousand Tokyo residents aged between 20 and 74 years were randomly selected from a Tokyo poll-book that listed all electorates. Each resident was sent a questionnaire by mail; 367 effective questionnaires were returned.Results show that respondents made relatively balanced judgments regarding the Hanryu boom. While many respondents thought that the Hanryu boom contributed to improvement in the relations between Japan and South Korea and advanced cultural exchange between the two countries, they also regarded the boom to have certain negative aspects. More than 60% of the respondents felt that the Japanese media reported the Hanryu boom in an exaggerated manner, and about 20% said that it put unresolved political issues, such as different historical perceptions between the two countries, on the backburner.The results reveal that many respondents still consider South Korea as a closed and traditional society, although they also regard it as an economic power. With regard to the influence of the Hanryu boom, the data shows that about 36% of the viewers of Korean TV dramas/movies developed a more positive perception of Korea.In addition, a multiple regression analysisindicates that women, highly educated individuals, and heavy viewers of Korean TV dramas/movies were more likely to have a better percetion of Koreans.The data also demonstrates that while about 40% of the respondents perceived the current Japan-Korea relations to be relatively good, the remaining thought otherwise (about 60% regarded them as poor). A multiple regression analysis indicates that although demographic variables do not show significant associations with the perception of the Japan-Korea relations, those who favored the Hanryu boom and highly evaluated former Prime Minister Junichiro Koizumi's foreign policies were more likely to consider the relations between the two countries to be good. In addition, the data from an open-ended question indicates that the respondents who judged the Japan-Korea relations to be good tended to do so mainly based on the augmented exchange of popular culture in recent years, while those who regarded the relations as poor were more likely to base their judgment on unsettled political or historical issues.

著者

李 津娥

出版者

日本マス・コミュニケーション学会

雑誌

マス・コミュニケーション研究 (ISSN:13411306)

巻号頁・発行日

no.85, pp.25-41, 2014-07-31

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Political advertising plays a significant role in conveying campaign information and constructing images of parties and candidates more directly than the news, the contents of which they have little or no control over. Political parties have prioritized traditional political communication, such as personal contact campaigning and wayside speeches. However, parties have come to rely more on political advertising as a result of the termination of the long-standing dominance of the Liberal Democratic Party (LDP) in the early 1990s. This paper outlines the historical development of political advertising from the emergence of political parties and their campaigning in the 1880s to the online campaigning during the 2013 House of Councilors election, focusing both on the change in the media environment and in election law. The current research also compares the contents and appeal of LDP and non-LDP political advertising in terms of issue presentation and image construction by analyzing political ads in newspapers and on television from 1960 to 2012. Overall, parties have placed emphasis on images over issues in their ads, and election campaigns have been dominated by governing parties. This tendency did not change at all in the online campaigns of the 2013 House of Councilors election. This paper also investigates issues in relation to online political campaigning, including concerns over targeted and tailored online political advertising and selective searches for information by voters that confirm their pre-existing political views, which in turn might decrease political tolerance.

著者

李 津娥

出版者

日本マス・コミュニケーション学会

雑誌

マス・コミュニケーション研究 (ISSN:13411306)

巻号頁・発行日

vol.85, pp.25-41, 2014-07-31 (Released:2017-10-06)

参考文献数

41

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Political advertising plays a significant role in conveying campaign information and constructing images of parties and candidates more directly than the news, the contents of which they have little or no control over. Political parties have prioritized traditional political communication, such as personal contact campaigning and wayside speeches. However, parties have come to rely more on political advertising as a result of the termination of the long-standing dominance of the Liberal Democratic Party (LDP) in the early 1990s. This paper outlines the historical development of political advertising from the emergence of political parties and their campaigning in the 1880s to the online campaigning during the 2013 House of Councilors election, focusing both on the change in the media environment and in election law. The current research also compares the contents and appeal of LDP and non-LDP political advertising in terms of issue presentation and image construction by analyzing political ads in newspapers and on television from 1960 to 2012. Overall, parties have placed emphasis on images over issues in their ads, and election campaigns have been dominated by governing parties. This tendency did not change at all in the online campaigns of the 2013 House of Councilors election. This paper also investigates issues in relation to online political campaigning, including concerns over targeted and tailored online political advertising and selective searches for information by voters that confirm their pre-existing political views, which in turn might decrease political tolerance.

著者

李 津娥

出版者

慶應義塾大学

雑誌

哲學 (ISSN:05632099)

巻号頁・発行日

vol.110, pp.37-57, 2003-03

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特集コミュニケーション課程の諸相論文目的方法 分析対象 コーディング項目と信頼性結果 主人公に占める男女の割合 ターゲットと主人公の性別 広告商品と主人公の性別 主人公の役柄と性別 広告商品と主人公の役柄 主人公の登場場面 主人公と一緒に登場する人物考察This study presents a content analysis of sex role portrayals in Japanese and Korean TV commercials. The results show that, in general, men and women are presented differently in advertising and that each sex is still shown in traditional roles. The major findings were as follows: (1) Women are overrepresented in ads for such items female cosmetics and household products while men are more portrayed in insurance and banks ads. (2) Women are most often portrayed in the role of wife/mother while men are more frequently portrayed in business settings. (3) In Korean TV commercials, women are more portrayed in traditional gender stereotypes and are overrepresented physical attraction.