著者
向田 久美子 坂元 章 村田 光二 高木 栄作
出版者
日本社会心理学会
雑誌
社会心理学研究 (ISSN:09161503)
巻号頁・発行日
vol.16, no.3, pp.159-169, 2001

A panel study of 543 Japanese college students was conducted before and after the Atlanta Olympics in 1996 to explore the impact of the Olympics on the images of foreign countries. In general, the images of 17 countries including Japan have changed favorably after the Olympics. The more they have exposed themselves to Olympic reports on the media, the more they have changed the images. Individual differences had a small, but negative effect. For example, those who were not satisfied with the result of the Olympics tended to change the images unfavorably. Though the perception of similarity between Japan and each country has also increased through the Olympics, the correlation of the index of positive image and the perception of similarity was not high. It suggested that the images of foreign countries and the perception of similarity could have changed through respective processes.
著者
斉藤 慎一 李 津娥 有馬 明恵 向田 久美子 日吉 昭彦
雑誌
東京女子大学比較文化研究所紀要 (ISSN:05638186)
巻号頁・発行日
vol.71, pp.1-32, 2010-01-01

The Hanryu boom-strong interest in South Korean pop culture-has been rapidly expanding in many Asian countries since the late 1990s. Several years later, Japan was also witness to the Hanryu boom. The boom in Japan further advanced owing to the popular Korean soap opera “Winter Sonata,"which was first broadcast on NHK in 2003. Gradually, since the media attention decreased, the Korean craze died down in the past few years; however,the popularity of South Korean pop culture seems to have a strong hold in Japan.This study examines how people evaluated the Hanryu boom and whether the increased popularity of South Korean pop culture contributed to improvement in the Japanese perceptions of and attitudes toward South Korea.To address these research questions, we conducted a sampling survey from November to December 2006. One thousand Tokyo residents aged between 20 and 74 years were randomly selected from a Tokyo poll-book that listed all electorates. Each resident was sent a questionnaire by mail; 367 effective questionnaires were returned.Results show that respondents made relatively balanced judgments regarding the Hanryu boom. While many respondents thought that the Hanryu boom contributed to improvement in the relations between Japan and South Korea and advanced cultural exchange between the two countries, they also regarded the boom to have certain negative aspects. More than 60% of the respondents felt that the Japanese media reported the Hanryu boom in an exaggerated manner, and about 20% said that it put unresolved political issues, such as different historical perceptions between the two countries, on the backburner.The results reveal that many respondents still consider South Korea as a closed and traditional society, although they also regard it as an economic power. With regard to the influence of the Hanryu boom, the data shows that about 36% of the viewers of Korean TV dramas/movies developed a more positive perception of Korea.In addition, a multiple regression analysis