1 0 0 0 OA 一九八八年の日本経営史
1 0 0 0 OA 戦時体制下の企業防衛戦略 -大阪商船、山下汽船による株式肩代りと川崎造船所の対応-
1 0 0 0 OA 造船企業の社史についての一考察
- 著者
- 柴 孝夫
- 出版者
- 経営史学会
- 雑誌
- 経営史学 (ISSN:03869113)
- 巻号頁・発行日
- vol.22, no.3, pp.90-104, 1987-10-30 (Released:2009-11-06)
1 0 0 0 OA 不況期の二大造船企業 -大正後期の三菱造船と川崎造船所-
- 著者
- 柴 孝夫
- 出版者
- 経営史学会
- 雑誌
- 経営史学 (ISSN:03869113)
- 巻号頁・発行日
- vol.18, no.3, pp.1-28,i, 1983-10-30 (Released:2009-11-06)
After World War I, Japanese shipbuilding industry was visited by severe depression. At that time, most of shipbuilding firms in Japan were hard hit in their management by this depression. Mitsubishi Shipbuilding company and Kawasaki Dockyard Co., Ltd. were biggest ones in this industry at that time. But managements of these firms changed for the worse with the advance of the depression. Especially the condition of Kawasaki was severe. This company collapsed as early as the middle of this depression, 1927. On the other hand Mitsubishi was not so severe. Because, it was superior to Kawasaki in building of merchant vesseles. And it selected moderated policy for the depression.This company cut off unprofitable depertments and endeavored to accumulate internal funds. As a result, it could hold huge funds at the end of Taisho era. Policy of Kawasaki was very extreme compared of Mitsubishi's. This company tried to find a way out by extending to new fields one after another. But such policy imposed a big burden on the finance of this company.
1 0 0 0 OA 金融恐慌時における経営戦略の破綻とその整理 川崎造船所の場合
- 著者
- 柴 孝夫
- 出版者
- 経営史学会
- 雑誌
- 経営史学 (ISSN:03869113)
- 巻号頁・発行日
- vol.15, no.1, pp.28-53,ii, 1980-04-30 (Released:2009-11-06)
- 被引用文献数
- 1
From the second half of Taisho Era to the beginning of Showa Era, many firms loosely carried out strategies for expansion and for that reason they collapsed. Kawasaki Dockyard Co., Ltd. was a typical case of them.The company had acquired huge profit during the First World War. But its management became worse in the second half of Taisho Era, because the company excessively carried out strategies for expansion in the depression. Moreover, in the process, the company excessively depended on its main bank. This bank was Jugo Bank. Therefore, when Jugo Bank had collapsed in the Monetary Crisis in 1927, Kawasaki Shipkyard Co., Ltd. collapsed too. The process of this collapse of the company was a typical case of many management collapses in this age. However, the process of settlement of the company differed from those of other collapsed firms. Because the company had an important position in the Japanese national defense program, and Jugo Bank, the main bank of the company, too had special position in the Japanese financial circles.This article traces this process of the collapse and settlement in Kawasaki Shipyard Co., Ltd..
1 0 0 0 OA スタインウェイの技術革新とマーケティングの変遷
- 著者
- 大木 裕子 柴 孝夫
- 出版者
- 京都産業大学マネジメント研究会
- 雑誌
- 京都マネジメント・レビュー (ISSN:13475304)
- 巻号頁・発行日
- vol.23, pp.1-33, 2013-09
1 0 0 0 IR スタインウェイの技術革新とマーケティングの変遷
- 著者
- 大木 裕子 柴 孝夫
- 出版者
- 京都産業大学マネジメント研究会
- 雑誌
- 京都マネジメント・レビュー (ISSN:13475304)
- 巻号頁・発行日
- no.23, pp.1-33, 2013-09
1 0 0 0 OA 楽器のブランド形成メカニズム解明に関する実証的研究
楽器のブランドは楽器作りの長い歴史の中で形成されてきた部分が大きく、楽器を進化させてきたメーカーは確固たるブランドを築いている。更に必要とされるのは、トッププロの音楽家を囲い込むマーケティング力である。技術経営とマーケティングの相乗効果によって、ハイエンドユーザー向けの信頼性の高いブランドを獲得することが、ニッチな楽器メーカーにとって不可欠な戦略である。ハイエンドを狙うことができない後発のメーカーは、総合楽器メーカーとしてマス市場を狙う方法を取らざるを得ない。