- 著者
-
桶田 敦
- 出版者
- 日本メディア学会
- 雑誌
- マス・コミュニケーション研究 (ISSN:13411306)
- 巻号頁・発行日
- vol.94, pp.3-12, 2019-01-31 (Released:2019-06-06)
- 参考文献数
- 4
- 被引用文献数
-
1
A symposium was held on June 23, 2018, entitled “What is Public OpinionSurvey Discussion on the Reliability of Public Opinion at a Crossroads” atthe Spring Research Presentation of the Japan Society for Studies in Journalismand Mass Communication. In public opinion polls, it is natural that reliability and validity are requiredtogether with its immediacy. However, although the trial and error is being carriedout at each research institution about the methodology of such cellularphone RDD (Random Digit Dialing) survey, researchers and practitioners ofrelated positions will meet together to discuss its reliability and validity. Therefore,it is the purpose of this symposium to overview the present situation ofpublic opinion surveys, to discuss its reliability and consider its validity, and toconfirm the concept of “public opinion survey in the present age” at the sametime. Discussions were held at this symposium by three public opinion surveypractitioners and two researchers. The point of discussion is the current stateof public opinion survey in the mass media; in particular the basic concepts ofRDD fixed telephone survey and the problems of RDD phone survey to landlinesand mobile phones. The issues were then collated. In addition, there was areport on conditions for the creation of alternative methods and investigationmethods conforming to the conditions for post-RDD fixed telephone surveys. In response to these reports, important points were identified, stating thatit is necessary to clearly distinguish between surveys and polls and to handlepolls appropriately.