- マス・コミュニケーション研究 (ISSN:13411306)
- vol.95, pp.27-40, 2019-07-31 (Released:2019-10-25)
In content analysis, which is defined as a scientific method for objectivelyanalyzing messages in communication, there are various rules that must beadhered to―similar to the methods in other social sciences. In this article, theauthor focuses on whether reliability tests are carried out and verifies the currentstatus of content analysis in Journal of Mass Communication Studies. As aresult, the author found that the reliability tests required in content analysiswere not sufficiently carried out, and that stricter adherence to the rules wasnecessary. Furthermore, when considering the proliferation of data analysis utilizingcomputers with higher reproducibility, it becomes difficult to define contentanalysis as only a quantitative and empirical method. Because of this, therewill be a need in the future to consider the tradeoff between reliability andvalidity, which is an issue in content analysis, in order to establish a new rolefor it as a method for achieving a balance between the two.