- 著者
-
鈴木 信貴
- 出版者
- 日本経営学会
- 雑誌
- 日本経営学会誌 (ISSN:18820271)
- 巻号頁・発行日
- vol.48, pp.3-17, 2021 (Released:2022-12-16)
- 参考文献数
- 41
This study examines the management strategy of assembly manufacturer in the presence of highly competitive core module component manufacturer in modular industry. In recent years, modularization of products, division of labor in industrial structure and cost competition can be observed in various industries. Prior studies have argued that in such industries, assembly manufacturers seek to differentiate their products through the strategies: pursuing economies of scale, specializing in a niche, presenting a new concept or value to customers. However, if highly competitive core module component manufacturer is in such industries, the strategy and management of assembly manufacturers are severely constrained. Even if other component manufacturers exist, many assembly manufacturers are forced to procure components from a specific component manufacturer for the performance and function of their end products. Since core module component has a significant impact on the final products, assembly manufacturers are no longer able to differentiate their products. This study proposes coordination strategy among core module components as one of the possible management options for assembler. The coordination strategy is one in which assembler reduces its dependence on a specific component manufacturer by adjusting the differences in performance and function among core module components. In order to verify the validity of this strategy, this paper selects Mori Seiki, a machine tool manufacturer, as a case study and analyzes the approach for NC (Numerical Control). Mori Seiki tried to change its business relationship with Fanuc, the largest NC manufacturer, by increasing the number of suppliers of NC from the 1970s to the 1990s. But these efforts were not successful. In the 2000s, Mori Seiki changed the relationship with Fanuc by adjusting the differences between NCs through the development of MAPPS. From the case study, this study shows that when core module component manufacture is highly competitive in modular industry, it is difficult for the assembler to implement the strategies discussed by previous studies and the coordination strategy can be effective.