- マス・コミュニケーション研究 (ISSN:13411306)
- no.66, pp.91-110, 2005-01-31
This paper applies a performative view, not a communicative view, to the largest online community in Japan, Channel 2 by analyzing its typical collective action called Yoshinoya Festival, from both aspects of its online communications and offline events. Behaviors in online communications are analyzed quantitatively based on the methodology of CMC studies, and those in offline events are analyzed qualitatively based on that of cultural anthropology. Then the problematic characteristics in Channel 2 are discussed.