著者

備前 嘉文 原田 宗彦

出版者

Japanese Association for Sport Management

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.2, no.1, pp.19-32, 2010-02-25 (Released:2010-08-31)

参考文献数

39

被引用文献数

3 3

---

The use of celebrity endorsers is widespread in many countries. Today, many companies use famous athletes as endorsers for their products. These athletes are expected to accomplish a number of marketing objectives, such as capturing consumers' attention, building a positive image of a product, and increasing consumers' purchase intentions. However, despite the widespread use of athletes as endorsers, the influence of athlete endorsers on consumer behavior has not been well-understood. The purpose of this study is to examine the influence of athlete endorsers on consumers' purchase behaviors through the elaboration of the construct “attractiveness of athletes.” This research consisted of two studies. The first study was conducted to identify the factors of athletes' attractiveness using an exploratory factor analysis. The second study examines what effects the attractiveness has on consumers' purchase behaviors. In Study 1, four factors underlying the attractiveness of athletes emerged. In Study 2, the influence of athlete endorsers on consumer behavior was discussed, followed by a reporting of the results.

著者

辻 洋右 備前 嘉文 棟田 雅也

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

pp.2022-003, (Released:2022-10-05)

参考文献数

28

---

The purpose of this research was to understand sport management faculty's perceptions toward sport management classes in Japanese Universities. More specifically, the study sought to reveal deans' (or program directors') perceptions of importance to these classes at the undergraduate level. Survey results from 48 universities indicated that “Management Concepts,” “Sport Marketing,” and “Internship/Practical/Experiential Learning” were the top three most important classes. “Foundations of sport” and “Capstone Class” rounded the top five important classes. Surprisingly, sports communication classes, deemed most important by practitioners, did not place in the top five. The results inform for a better sport management curricula development in Japanese higher education institutions.

著者

備前 嘉文 原田 宗彦

出版者

Japanese Association for Sport Management

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.2, no.1, pp.19-32, 2010

被引用文献数

3

---

The use of celebrity endorsers is widespread in many countries. Today, many companies use famous athletes as endorsers for their products. These athletes are expected to accomplish a number of marketing objectives, such as capturing consumers' attention, building a positive image of a product, and increasing consumers' purchase intentions. However, despite the widespread use of athletes as endorsers, the influence of athlete endorsers on consumer behavior has not been well-understood. The purpose of this study is to examine the influence of athlete endorsers on consumers' purchase behaviors through the elaboration of the construct "attractiveness of athletes." This research consisted of two studies. The first study was conducted to identify the factors of athletes' attractiveness using an exploratory factor analysis. The second study examines what effects the attractiveness has on consumers' purchase behaviors. In Study 1, four factors underlying the attractiveness of athletes emerged. In Study 2, the influence of athlete endorsers on consumer behavior was discussed, followed by a reporting of the results.

著者

備前 嘉文

出版者

Japan Society of Sports Industry

雑誌

スポーツ産業学研究 (ISSN:13430688)

巻号頁・発行日

vol.30, no.4, pp.4_369-4_380, 2020-10-01 (Released:2020-10-15)

参考文献数

28

---

In recent years, even as the management forms of many leagues and teams and the contract forms of players have become professional, the environment provided for referees to judge and manage matches has not kept pace. In the future, improving not only the performance of the athletes, but also the qualifications of the referees will be indispensable for improving their competitiveness in various sports. It is not clear what the referees currently active in the top leagues of each sport are doing on a daily basis. This study aims to clarify : the current state of referees active in the top leagues of domestic ball games, and the regular efforts made by the referees to take part in refereeing activities. We conducted a questionnaire survey for referees in 12 leagues of the nine sports that make up the Japan Top League alliance. The survey was conducted from March 9 to April 7, 2019, and responses were obtained from 310 referees (260 males, 50 females). According to the analysis, there were only seven professional referees who earned a living solely from referee activities. Further, the average number of games per year in which they officiated was 33.61 (median : 30), and the average number of days during the season they were involved in refereeing activities was 76.51 (median : 60). These results show that many referees spend most of their weekends during the season in refereeing. Regarding the daily efforts to participate in refereeing activities, it was found that many referees routinely manage their time. In particular, it was found that referees with extensive experience have eliminated the constraints that make past experience the basis for participation in refereeing activities.

著者

備前 嘉文 辻 洋右 棟田 雅也

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

pp.2019-001, (Released:2019-07-20)

参考文献数

25

被引用文献数

3

---

The number of universities with sport management-related departments and courses have rapidly increased throughout the country, and program offerings have diversified. In this present study, we aim to clarify the present situation of sport management education in Japanese universities and examine whether it has changed in the past decade (Matsuoka, 2008). A list of sport management programs was compiled after review of literature (Inoue, 2012; Ishibashi, 2017; Matsuoka, 2008; Ogasawara, 2013). Eighty-four universities were found in this process. A content analysis of program’s websites and syllabi were conducted to identify the unique features of the programs. Results indicate that 44 universities (52.4%) housed the sport management program in the faculty of management and economics. Results also suggest that there were no major changes regarding the proportion (52.4%) as compared to ten years ago. Lastly, the numbers of faculty members were less than two at about 80% of the programs.

著者

高田 一慶 原田 宗彦 備前 嘉文

出版者

日本スポーツ産業学会

雑誌

スポーツ産業学研究 (ISSN:13430688)

巻号頁・発行日

vol.18, no.1, pp.25-42, 2008-03-31 (Released:2010-07-27)

参考文献数

37

被引用文献数

3 7

---

Japan's unique corporate sports system has greatly contributed to the development and promotion of sports in Japan. However, due to the worsening economic development, the environment surrounding corporate sports organizations has been changing drastically. Especially, that of ball sports, among corporate sports, is very difficult. Given the change, it is necessary for sports organizations to understand behavioral and psychological characteristics of their spectators in order to set out significant marketing strategies for effective provision of sports products. In terms of understanding the characteristics, many previous researchers discuss the importance of finding and choosing an appropriate target market through segmentation of spectators in sports. Consequently, this study focused on the motivation of sports spectators. The purposes of this study were to understand the behavioral and psychological characteristics, segment by segment, and to compare and contrast the characteristics of spectators among everal sports leagues in Japan top ball sports. Scales based on the Sport Interest Inventory (SII) were used in this study. Exploratory factor analysis (EFA) was conducted first to detect the motivation factors of sports spectators, and then non hierarchical cluster analysis, using mean scores of each motivation factor, was conducted for classification of the spectators. The findings of this study reveal the existence of 10 factors regarding sports spectators' motivation, and be able to classify sports spectators into 5 clusters; "Fixed Fan" "Social Fan" "Potential Spectator" "Normal Spectator" and "Active Fan" according to the tendency of the mean scores and the demographic characteristics. Some implications were suggested from the study for further development of Japan's top sports.

著者

備前 嘉文 原田 宗彦

出版者

早稲田大学スポーツ科学学術院

雑誌

スポーツ科学研究

巻号頁・発行日

vol.5, pp.182-196, 2008

---

論文