著者

松原 日出人

出版者

経営史学会

雑誌

経営史学 (ISSN:03869113)

巻号頁・発行日

vol.49, no.3, pp.3_3-3_27, 2014 (Released:2017-11-10)

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During the 1970s and 1980s, most of the Satsuma mandarin-producing regions of Japan faced a crisis owing to excessive supply. However, around this time, the town of Mikkabi in Shizuoka Prefecture, whose key industry is the production of mandarin oranges, recorded remarkable market growth. This study examines the competitiveness acquired by the mandarin producers in Mikkabi that helped them survive the crisis that crippled the rest of the industry.Among the various fruit industries in Japan, the Satsuma mandarin industry experienced the most dramatic vicissitudes of fortune. The industry grew remarkably in the 1950s and 1960s, but began to decline during the 1970s and 1980s due to oversupply. During this period of crisis, the mandarin producers in Mikkabi not only survived but actually prospered. However, Mikkabi's success in overcoming the decline remains incompletely understood. This study describes how the Mikkabi mandarin-producing region overcame the difficulties plaguing the rest of the industry and succeeded by actively building competitiveness in the volume retailer market.Based on the analysis, we conclude that Mikkabi transformed itself in response to changes in the market and established core competitiveness in the newly growing market—the volume retailer market. Specifically, while entering the volume retailer market, mandarin producers in the Mikkabi region switched to the more competitive Aoshima variety to increase the competitiveness of their large lot produce. Thus, Mikkabi built new competitiveness in the growing volume retailer market, not in the existing small retailer market that was on the decline.

著者

松原 日出人

出版者

日本ベンチャー学会

雑誌

日本ベンチャー学会誌 (ISSN:18834949)

巻号頁・発行日

vol.39, pp.5-13, 2022 (Released:2023-04-26)

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本稿の目的は,地域と企業家活動に関する多様な議論を整理し,企業家活動に関わる議論領域の確認・検討を行うことである。本研究の問題意識には,地域というキーワードから連想される研究の幅広さがある。そこで,本稿では,多様な議論を整理する糸口として研究者を取り巻く時代背景に着目した。それにより,企業家活動を論じるにあたって地域がなぜ,どのように問題になるのか,あるいはならないのかを,代表的な議論の検討を中心に据えつつ3つの観点に整理し論じた。この整理に基づき,企業家活動の議論において地域に着目する意義や,これまで果たしてきた役割,議論領域を総括した。

著者

松原 日出人

出版者

Business History Society of Japan

雑誌

経営史学 (ISSN:03869113)

巻号頁・発行日

vol.55, no.4, pp.3-27, 2020 (Released:2023-03-30)

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This study investigates the Misumi production area in the Kumamoto prefecture, an emerging citrus production area led by the Misumi Agricultural Cooperative Society (hereinafter referred to as the Misumi region). The primary objective of this study is to elucidate the development of the Misumi region in 1970–1990, focusing on the rise, fall, and resurgence of this region. In contrast to the existing studies that focus on traditional production areas, the secondary objective of the present study is to explain the development of the citrus industry centering on this emerging region. The historical analysis revealed the following: during the first period (up to 1975), the Misumi region was established in the citrus market as a new noteworthy producer and its success was symbolized by the production of mandarin oranges containing 13°C sugar;the Misumi region was highlighted as a new brand name producer for this product. However, the Misumi region stagnated in the second period (1976–1985) because of unstable shipments and delays in the introduction of better varieties. These problems weakened the competitiveness of the Misumi region in the market. In the third period (after 1986), the Misumi region was restructured to regain its competitiveness in the market. The focal point was the double renewal of production, namely, the introduction of superior varieties and new production techniques. These efforts raised the competitiveness of the Misumi region again as a production area.

著者

松原 日出人

出版者

特定非営利活動法人 組織学会

雑誌

組織科学 (ISSN:02869713)

巻号頁・発行日

vol.47, no.3, pp.52-63, 2014-03-20 (Released:2014-06-30)

参考文献数

30

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本論文は,ミカン産業における三ヶ日地域の革新を題材に,地域の革新実現を,地域内の諸主体が織り成す複雑な経路から分析するものである.我が国のミカン産地が1970年前後から克服しがたいジレンマの前に衰退を強いられる中,三ヶ日はそれを克服する革新を実現した.三ヶ日の革新プロセスを詳細に把握するならば,そこには当初の個々の意図を離れて集合的に一連の革新が遂行される,いわば集合的な企業家活動が浮かび上がる.

著者

松原 日出人

出版者

社会経済史学会

雑誌

社会経済史学 (ISSN:00380113)

巻号頁・発行日

vol.81, no.2, pp.191-213, 2015 (Released:2017-08-25)

著者

松原 日出人

出版者

政治経済学・経済史学会 ; 2002-

雑誌

歴史と経済 : the journal of political economy and economic history (ISSN:13479660)

巻号頁・発行日

vol.58, no.4, pp.16-29, 2016-07