- マス・コミュニケーション研究 (ISSN:13411306)
- vol.62, pp.40-57, 2003
This paper aims to reconsider how the body is gendered and represented in the media program, in particular the media program of the Olympic Opening Ceremony. And then to ask the idea that the body is in actual existence a priori and its representation is the reflection, echo and effect of that body previous to its representation, I adopt the approach that the gendered bodies are constructed by and through its repetitive representations in the media and being constructed with the repetitive performances by speech acts and physical acts in the relations between social and cultural power and the various cultural configurations. This "gender constructivism" approach makes it possible to clear the reason why we can interpret an certain body's representation as "the female body" without any suspicions and on the other hand how we can change the gendered flame in the media program.