3 0 0 0 OA アイトラッキングによる自記式質問紙への回答行動の分析 —Web調査用質問画面の場合—
- 著者
- 浅川 雅美 岡野 雅雄 林 英夫
- 出版者
- 日本行動計量学会
- 雑誌
- 行動計量学 (ISSN:03855481)
- 巻号頁・発行日
- vol.47, no.2, pp.141-152, 2020 (Released:2021-04-21)
- 参考文献数
- 27
This study examined the effect of the position of answer category “neither” of a rating scale (applicable/not applicable) of a self-administered questionnaire on the subjects' response rate, ease of answering, and misunderstanding of answer options in the case of a web survey. An eye tracking experiment was conducted on 56 university students. Fifty responses were analyzed and 6 were excluded due to insufficient data. The results showed that: (1) when “neither”is placed at the far right of the rating scale, the response rate is lower than when at the center; (2) when “neither” is placed at the far right, some participants mistakenly thought it displayed the most negative answer of “not applicable” because they did not observe the right side carefully; and (3) participants who correctly recognized the position of “neither” on the right had a higher fixation counts on the answer options and larger eye movements than those who did not recognize it.
- 著者
- 浅川 雅美 岡野 雅雄 林 英夫
- 出版者
- 日本行動計量学会 ; 1974-
- 雑誌
- 行動計量学 = The Japanese journal of behaviormetrics (ISSN:03855481)
- 巻号頁・発行日
- vol.47, no.2, pp.141-152, 2020-09
1 0 0 0 OA 離島の消費者の「食品選択基準」:青ヶ島のケース
- 著者
- 浅川 雅美
- 出版者
- 日本島嶼学会
- 雑誌
- 島嶼研究 (ISSN:18847013)
- 巻号頁・発行日
- vol.2013, no.13, pp.51-67, 2013-01-30 (Released:2020-09-16)
- 参考文献数
- 21
1 0 0 0 OA 離島における衣服の購買行動の特性
- 著者
- 浅川 雅美 大澤 清二
- 出版者
- The Japan Society of Home Economics
- 雑誌
- 日本家政学会誌 (ISSN:09135227)
- 巻号頁・発行日
- vol.49, no.6, pp.719-725, 1998-06-15 (Released:2010-03-10)
- 参考文献数
- 14
- 被引用文献数
- 2
The purpose of this paper is to consider the characteristics of women's purchasing behavior of clothes on remote islands (Hachijojima and Aogashima). In order to compare purchasing behavior of clothes with that of women living on the mainland, we sent out questionnaires to women aged 18 to 39 years old living on two remoto islands and on the mainland. The results were as follows : 1) The time spent watching television, which is of the telecommunication media system, on the remoto islands is remarkably longer than on the main island. We also found that the number of young people buying and reading newspapers, which are of the transportation media system, was smaller.2) Women living on the remoto islands spend little money on clothes throughout the year.3) Concerning the selection of clothes, women living on the mainland attach importance to their appearance. On the other hand, on the remoto islands women think a great deal about function and availability.
1 0 0 0 IR 記号論による広告表現分析 : ビールとウィスキーのCMの場合
- 著者
- 岡野 雅雄 浅川 雅美
- 出版者
- 文教大学大学院言語文化研究科付属言語文化研究所
- 雑誌
- 言語と文化 = Language and Culture (ISSN:09147977)
- 巻号頁・発行日
- no.15, pp.1-18, 2003-03-01
Through the semiotic analysis of Japanese award-winning commercials for beer and whiskey, we learn that: CMs for beer have a common theme of obtaining a "pleasant sensation" after suffering troubles in humorous and realistic setups. In the case of whiskey CMs, the "European" connotation is more important. And the brand image is distinguished clearly by realistic/non-realistic modality features. The characters of commercial films are in agreement with the target segmentation of the product. The middle-aged male plays the leading role in both genres of CM.
1 0 0 0 OA 与那国島の観光パンフレットの訴求内容分析
- 著者
- 浅川 雅美 岡野 雅雄
- 出版者
- 文教大学
- 雑誌
- 湘南フォーラム:文教大学湘南総合研究所紀要 = Shonan Forum : Journal of the Shonan Research Institute Bunkyo University (ISSN:18834752)
- 巻号頁・発行日
- vol.12, pp.139-147, 2008-03-01
This study was conducted in order to examine how the travel brochure of Yonaguni sland promotes the island as a fascinating travel destination. For this purpose, the entire text of the brochure in its original form was used as text data and “main words” were extracted from it through morphological analysis. Further, the tuples of the main words and the words in concord with it were also extracted. The result demonstrated that the most frequent descriptions made using the main words and the tuples of the main words concerned the island’s natural resources, followed by descriptions of places where scenes from a TV drama were filmed. However, the brochure included comparatively few descriptions on cultural resources. Further, the points of interest of Yonaguni Island in the brochure were defined in terms of two main dimensions, i.e., the island’s “peculiarity” and its “adventurous and exciting nature.