著者

牧野 圭子

出版者

心理学評論刊行会

雑誌

心理学評論 (ISSN:03861058)

巻号頁・発行日

vol.64, no.1, pp.52-69, 2021 (Released:2022-08-25)

参考文献数

78

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The present study aimed to theoretically explain the phenomena of aestheticization of autobiographical memory. The phenomena were classified according to valence: the aestheticization of positive autobiographical memories and the aestheticization of autobiographical memories consisting of positive and negative aspects. The aestheticization of events or scenes of past eras was also examined. Each aestheticization type were considered to have two aspects: (1) pleasure and liking and (2) an aesthetic evaluation. The following theories were examined: theory of new experimental aesthetics, applied fluency theory, applied appraisal theories of emotion, and applied regulatory focus theory. The results showed that, although the first and the third types of aestheticization were able to be explained by the theory of new experimental aesthetics, the second type could not be explained by it. Among the other three theories, only applied appraisal theories of emotion, which include the concept of the self, were considered to explain pleasure and liking in all three types. However, they did not explain aesthetic evaluation. Incorporating the concept of the self into explanations of aesthetic evaluation is needed for further studies.

著者

牧野 圭子 高木 修 林 英夫

出版者

日本社会心理学会

雑誌

社会心理学研究 (ISSN:09161503)

巻号頁・発行日

vol.10, no.1, pp.11-23, 1994

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The purpose of the present study was to examine the effects of consumer's purchase plans, price type POP advertising presentation and image type POP advertising presentation on in-store consumer behaviors from the points of item choices and contact with advertising. We carried out an survey interview for 263 consumers in a supermarket in Higashiosaka city and analyzed the data according to the experimental design: 2 (consumer's having some purchase plans or not) × 2 (being present of price type POP advertising or not) × 2 (being present of image type POP advertising or not). The results showed that price type POP advertising and image type POP advertising had different kinds of effects. It was suggested that the former promoted rational consumer behaviors and the latter promoted emotional consumer behaviors in item choices. We found the effects of contact with advertising on sales promotion only in price type POP advertising. We also found that consumer's purchase plans and a condition of POP advertising presentation had interaction effects on item choices and contact with advertising.

著者

牧野 圭子

出版者

美学会

雑誌

美学 (ISSN:05200962)

巻号頁・発行日

vol.70, no.2, pp.141, 2019 (Released:2021-05-08)

著者

牧野 圭子

出版者

成城大学文芸学部

雑誌

成城文藝 = The Seijo Bungei : the Seijo University arts and literature quarterly (ISSN:02865718)

巻号頁・発行日

no.235, pp.56-39, 2016-04

著者

牧野 圭子

出版者

美学会

雑誌

美学 (ISSN:05200962)

巻号頁・発行日

vol.61, no.2, pp.153, 2010-12-31 (Released:2017-05-22)

著者

牧野 圭子

雑誌

成城文藝

巻号頁・発行日

no.216, pp.82-66, 2011-09 (Released:2012-09-26)

著者

牧野 圭子

出版者

静岡県立大学

雑誌

経営と情報 : 静岡県立大学・経営情報学部/学報 (ISSN:09188215)

巻号頁・発行日

vol.8, no.1, pp.117-133, 1995-12-20

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本稿では、消費経験主義研究について検討を行った。まず、消費者行動研究全体における消費経験主義研究の位置づけが弱いことを述べた。次に、消費経験主義の主要概念として「快楽消費」と「消費の意味」の二つを取り上げ、それぞれの問題点を検討し、今後の方向性について提案を行った。「快楽消費」については、"快楽"の概念に注目し、1."効用"の概念との対比の非妥当性、2."属性"との関係の問題、3."快楽"以外の感情の研究の必要性、の3点に関する議論を展開した。一方、「消費の意味」については、1.消費の個人的意味と社会・文化的意味の区別の必要性、および2.社会・文化的意味の研究課題について論じた。最後に、実務サイドにおいても、消費経験主義と共通の関心があることを指摘し、今後は実務サイドの見解も消費経験主義研究に組み込んでいくべきであると論じた。