著者
河 炅珍
出版者
東京大学大学院情報学環
雑誌
情報学研究 : 学環 : 東京大学大学院情報学環紀要 (ISSN:1880697X)
巻号頁・発行日
vol.95, pp.1-28, 2018-10-31

This paper aims to reveal the symbolic construction of corporate identity on the perspective of public relations/communication studies. Especially, this paper will focus on PR films which were vigorously produced by Japanese industry from 1950s to 1970s. Soon after the war's end, the biggest cosmetic company, Shiseido launched/relaunched its own media like Hanatsubaki which became a popular PR magazine through 1960s. Shiseido also produced films for the purpose of education of its employees and customer group (Hanatsubaki-kai) as well as promotion of modern culture and lifestyle. This paper will analyze seven PR films and categorize each function and characteristic. Through the analysis, this paper will explain how Shiseido had considered social contexts and illustrated its identity in a reflection of images of others: customers, employees and local residents.教員研究論文Faculty Papers
著者
石田 英敬
出版者
東京大学大学院情報学環
雑誌
情報学研究 : 学環 : 東京大学大学院情報学環紀要 (ISSN:1880697X)
巻号頁・発行日
vol.96, pp.1-26, 2019-03-29

I have taught the course in“ Information Semiotics” since the Graduate School of Interdisciplinary Information Studies at the University of Tokyo was founded in 2000. This article is a review of nineteen-years of teaching and research in the chair "Information and Man" which I held until March 2019. I situated information semiotics at the interface of human sciences and informatics, formulating its problematic as follows: “While people participate in semiosis, machines participate in information processing”. The origin of this epistemological interface can be illustrated by comparing Saussure’s “speech circuit (le circuit de la parole)” with Claude Shannon’s communication schema. I inscribe information semiotics in a broader perspective for a semiotics of media. The media are part of the fundamental structure of the human being articulating three dimensions of civilization: technique (the hand), cognition (the brain) and the social (the face). The media involve writing (écriture) in the sense of grammatology and grammatization. With the end of the Gutenberg era, there has been a generalization of technological writing with graph technology and tele-technology in the 20th century. After the revolutions of the analogue and digital media, the semiotics of media studies the “life of signs in society (la vie de signes dans la société)” (Saussure) mediated by analogue and digital writing. The axes of teaching and research of information semiotics consist in: (1) An epistemology of information semiotics (2) An analysis of the “life of signs” in the media society: criticism of the industrialization of consciousness and analysis of modern capitalism. (3) A methodology of criticism through the use of cognitive technologies. Information semiotics addresses a problematic of civilizational and cultural therapeutics. Contemporary man lives his life on the basis of the technological unconscious, equipped with communication artifacts and in permanent connection with information networks: hence the malaise of civilization of the prosthetic man. Information semiotics is this prosthetic man’s science for life, the knowledge of his consciousness and unconscious. The most crucial matter at stake is the autonomy and freedom of the prosthetic man who cannot not communicate through information and signs.
著者
朴 多情
出版者
東京大学大学院情報学環
雑誌
情報学研究 : 学環 : 東京大学大学院情報学環紀要 (ISSN:1880697X)
巻号頁・発行日
vol.95, pp.29-44, 2018-10-31

This paper explores the expansions and limitations of popular culture consumption in colonial Korea within the wider East Asian regional system/context during the 1930s by examining Yadam, a modern Korean narrative and performance genre. This research challenges previous academic interpretations that focus on domestic popular culture consumption in the colonial period within the boundaries of the nation state. While existing perspectives emphasize a short but "splendid" flourishing of modernity during the 1930s that was subsequently replaced by a colonial period of cultural stifling during the wartime of the 1940s, this research explores the previously excluded transnational spread of' Chosun-esque(Korean)' popular culture by adopting the colonial modernity research arguments regarding the periodic coexistence of modernity and coloniality. Magazine and newspaper articles about Baeknam Yun's Yadam provincial performances as well as internal publications of the Japanese Government General of Korea during the 1930s were analyzed to establish a regional context of the Yadam market expansion beyond the Korean peninsula to Manchuria. The research reveals how the consumption market spread with Chosun farmers emigrating to Manchuria in order to escape impoverished depression era rural Chosun, which was a way for the Japanese Government General to alleviate surplus labor and rural poverty, while it was in the interest of the Japanese government to prevent such influx to mainland Japan, and also served demand for farming labor in Manchukoku. In conclusion, by examining the expansion of the Yadam market situated in the solidifying East Asian regional system during the 1930s, the research traces how people moved and lived across and within the imperial confines of colonial Chosun whilst the formation of an unequal regional market economy.査読研究論文Refereed Papers