著者
河 炅珍
出版者
東京大学大学院情報学環
雑誌
情報学研究 : 学環 : 東京大学大学院情報学環紀要 (ISSN:1880697X)
巻号頁・発行日
vol.95, pp.1-28, 2018-10-31

This paper aims to reveal the symbolic construction of corporate identity on the perspective of public relations/communication studies. Especially, this paper will focus on PR films which were vigorously produced by Japanese industry from 1950s to 1970s. Soon after the war's end, the biggest cosmetic company, Shiseido launched/relaunched its own media like Hanatsubaki which became a popular PR magazine through 1960s. Shiseido also produced films for the purpose of education of its employees and customer group (Hanatsubaki-kai) as well as promotion of modern culture and lifestyle. This paper will analyze seven PR films and categorize each function and characteristic. Through the analysis, this paper will explain how Shiseido had considered social contexts and illustrated its identity in a reflection of images of others: customers, employees and local residents.教員研究論文Faculty Papers