出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.13, no.1, pp.31-35, 2021-12-15 (Released:2022-02-22)

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.13, no.1, pp.51-67, 2021-12-15 (Released:2022-02-22)

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.8, no.1, pp.92-100, 2016 (Released:2017-04-12)

著者

新井 彬子 浅田 瑛

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.10, no.1, pp.7-18, 2018 (Released:2019-01-19)

参考文献数

60

被引用文献数

1 1

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This article presents an overview of athlete branding research. Managing athletes as brands has become an important managerial and academic topic in sport management. However, the number of studies specialized in athlete branding is still limited. By reviewing the paradigm shifts of branding research in the mother field of marketing, the article attempts to identify the research gap in athlete branding research. Other recommendations to stimulate future research in athlete branding are provided.

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.12, no.2, pp.77-99, 2020-12-25 (Released:2021-03-10)

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.12, no.2, pp.101-117, 2020-12-25 (Released:2021-03-10)

参考文献数

7

著者

山口 志郎 石黒 哲朗 山口 泰雄

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.3, no.1, pp.77-93, 2011

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Despite the increasing study of spectator sports, little attention has been given to the study of fan services in Japan. The purpose of this study was to examine the hypothesized model, which explains the relationships between event satisfaction, team identification and attendance intentions. Data were collected from 211 participants at the Kobelco rugby festival 2010 in Kobe. The data were analyzed using correlation and multiple regression analyses. The results indicate that event satisfaction does not have a direct impact on attendance intentions, although it has an indirect effect on attendance intentions via team identification. The findings suggest that sport marketers should pay more attention to the satisfaction for fan events. Furthermore, it is necessary for sport marketers to take a more favorable approach in order to enhance team identification. Future research and managerial implications were also discussed.

著者

和田 由佳子 松岡 宏高

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

pp.2020-002, (Released:2020-04-01)

参考文献数

73

被引用文献数

1

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This study aimed to demonstrate empirically the influence of brand attributes regarding professional baseball teams on benefits and attitudes of residents according to customer-based brand equity (Keller, 1993). This study also examined the influence of residents' benefits and attitudes on team attachment. An internet research company was used to conduct an online survey to collect data from residents who had attended at least one home game during the 2013-2015 seasons in six cities where Pacific League teams were based. The results of the structural equation modeling showed the relations among attributes, benefits, and attitudes were different from Keller's (1993) concepts. In terms of the relations between benefits and attachment, symbolic benefit influenced attachment, although experiential benefit did not. Nor was there a significant relation between attitude and attachment. Further, the study discussed the findings and their theoretical and practical implications.

著者

松岡 宏高

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.4, no.1, pp.75-80, 2012-11-30 (Released:2012-12-24)

著者

宇野 博武 林田 敏裕 柴田 紘希

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.15, no.2, pp.23-42, 2023 (Released:2023-10-02)

参考文献数

50

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The number of foreign research papers on sport management has increased significantly in recent years. Therefore, in order to revitalize sport management research in Japan, understanding research trends overseas is important. We aimed to examine ways to promote sport management research in Japan through a bibliometric analysis of articles published in major domestic and international academic journals. Data were collected on bibliographic information (e.g., year of publication, author, and author's institutional affiliation) of articles published in five major national and international sport management journals during the period from 2000-2020. The analysis revealed that research productivity is high in countries such as the U.S., Australia, Canada, the U.K., and Germany. The analysis also revealed that the number of coauthored papers in international journals is increasing. The results of this study are used to suggest measures that may be effective for promoting collaborative research, especially within academic organizations.

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.8, no.1, pp.92-100, 2016

著者

宇野 博武 林田 敏裕 柴田 紘希

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

pp.2023-001, (Released:2023-01-20)

参考文献数

50

著者

恩田 哲也 吉原 さちえ 山本 正彦 内藤 堅志

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

pp.2023-002, (Released:2023-01-20)

参考文献数

41

著者

井上 尊寛 松岡 宏高 吉田 政幸 蔵桝 利恵子

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.10, no.1, pp.41-58, 2018 (Released:2019-01-19)

参考文献数

53

被引用文献数

5

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In sport management, there are few studies that have paid its attention to sport involvement among spectators. Thus, examining sport involvement to understand the sport consumption behavior of spectators is important. The purposes of this study are (1) to provide evidence of the reliability, construct validity, and hierarchical structure of the proposed spectator involvement scale and (2) to examine the relationships of spectator involvement with several outcome variables. We analyzed a sample of 892 spectators at professional soccer and baseball games in Japan. The results of confirmatory factor analysis indicated the reliability and validity of the spectator involvement scale which consisted of five factors. The findings of structural equation modeling supported the relationship between spectator involvement and the outcome variables.

著者

松瀬 学 佐野 昌行 金田 竜成

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.13, no.1, pp.15-27, 2021-12-15 (Released:2022-02-22)

参考文献数

14

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The purpose of this study is to clarify whether university sports clubs have governance structure for their coaches. 202 universities, members of Japan Association for University Athletics and Sport (UNIVAS), were surveyed. Among 98 universities (48.5%) that responded to the survey, 24 said there were ethical and compliance violations during 2016-2019 at their sports clubs. At more than 90% of universities, non-university staffs are coaching at clubs. These coaches are not selected through universities’ official process. The Study found that this leads to the lack of clarity for responsibilities. In addition, 51% of universities have ethical and compliance rules stipulated. Only one third have established athletic departments that supervise overall sports activities. As a conclusion, university governance is not functioning fully for supervision and management of sports club coaches.

著者

押見 大地 原田 宗彦

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.5, no.1, pp.19-40, 2013

被引用文献数

3

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This study examined the psychological mechanism of delight by using the Customer Delight and Satisfaction Model (Oliver et al., 1997). Further, it explored the effect of delight and satisfaction on the repurchase behavior and positive word-of-mouth intentions of spectators at sporting events. The following results were obtained: (1) The effect of delight and satisfaction was dependent on the result of the game. (2) Positive/surprise emotions and disconfirmation were important antecedent factors for arousing delight. (3) Analyzing the transaction-specific and cumulative measures, sports teams must establish mutually complementary relationships between arousing delight, especially in the short term, and continuing cumulative satisfaction in the long term. (4) Increasing the spectators' involvement in and knowledge of their favorite sports team could stimulate the effect of delight on attendance and word-of-mouth intentions. The theoretical and practical implications of these findings are discussed.

著者

中村 英仁

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.11, no.1, pp.21-35, 2019 (Released:2020-03-04)

参考文献数

27

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This paper examines why firms abolish their company sport clubs by using a deinstitutionalization concept and statistical analyses. Although literature has suggested reasons for the abolishment, little research has empirically studied them. Therefore, this paper does research on the mechanism behind the abolishment by looking at the influence of economic and social factors on it and conducting an event history analysis among 95 Japanese companies with a long distance club between 1992 and 2012. The results show that, as an economic factor, the significance of an economic crisis in the company influenced on the abolishment. On the other hand, social factors such as the employee downsizing, the increases in foreign shareholders and the normative pressure from the other firms had an effect, though interaction terms between economic and social factors did not. Based on these findings, the contributions of this paper will be discussed.

著者

押見 大地

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

pp.2020-001, (Released:2020-04-01)

参考文献数

69

被引用文献数

3 2

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This study aims to check the validity and reliability of a social impact scale of mega sporting events in the context of the Tokyo 2020 Olympic and Paralympic Games. The scale was developed in three steps. First, a literature review and a preliminary survey of residents of Tokyo and neighboring cities were conducted to summarize the social impact items relating to sporting events. Second, the content and translation validity of the measurements were evaluated by several experts who specialize in sport management. Finally, a main survey was conducted to check the validity and reliability of the scale (10 factors and 32 items), which was confirmed with partial insufficiency to its criteria. The current study extends previous research by developing a social impact scale for sporting events, a topic barely explored in Japan.

著者

和田 由佳子 松岡 宏高

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.9, no.1, pp.23-37, 2017 (Released:2017-06-23)

参考文献数

45

被引用文献数

2

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The purpose of this study was to compare the Pacific League baseball teams in terms of the brand associations that consumers have with team attributes, benefits, and attitudes. This paper assessed the brand attributes using qualitative data with free associations, and benefits and attitudes using quantitative data. An internet survey of local residents living in each of the six teams' hometowns was conducted. A total of 1,967 free associations were obtained from 915 valid samples, and then categorized into 15 groups. Consumer benefits consisted of “Symbolic benefits” and “Experiential benefits.” Consumer attitudes were assessed by “Like and Dislike.” The One-Way Analysis of Variance (ANOVA) showed that the “Symbolic benefits” (F (5, 909) = 20.15, p <.001), “Experiential benefits” (F (5, 909) = 9.12, p <.001), and “Attitudes” (F (5, 909) = 7.09, p <.001) were significantly different across teams. The comparison of associations among teams is discussed.

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.7, no.1, pp.73-104, 2015 (Released:2015-07-11)