著者
土屋 礼子
出版者
日本マス・コミュニケーション学会
雑誌
新聞学評論 (ISSN:04886550)
巻号頁・発行日
vol.41, pp.184-199,317-31, 1992-05-20 (Released:2017-10-06)

Following the publication of major newspapers addressed to the intelligentsia, there emerged a number of popular papers which were mainly directed toward the general public by the extensive use of furikana on the Chinese characters. These popular papers were relatively cheap and widely read, added an entertainment aspect to other papers, and functioned as a means of developing a new style of written Japanese. The ultimate objective of the present study is to clarify the development process of the new style of the language adopted by three representative popular papers, Yomiuri Shinbun, Tokyo Eiri Shinbun and Kanayomi Shinbun, during the period from 1875 to 1880. For this purpose, this study attempts to identify the nature and characteristics of regular readers by analyzing 8,352 letters from approximately 3,700 readers. Major findings of the present study are as follows: (1) Nearly half the letters were in fact contributed from regular readers, who accounted for a small proportion of the public. However, more than 70 percent of the contributors were residents of Tokyo, especially from the downtown sections of Asakusa, Nihonbashi, Fukagawa, and Shitaya. Of the 59 contributors for whom details could be ascertained, 57 were male and about half were merchants while the other half were of samurai origin and now professionally engaged in journalism or public service. (2) Regular contributors formed an informal support group for these papers and often gathered at the publisher in order to have direct communication. Their letters functioned as a source of news for other readers. More importantly, the conversation within the group was often directly written up as letters, thus preparing the way for the formation of a new style of written Japanese language.
著者
藤竹 暁
出版者
日本マス・コミュニケーション学会
雑誌
新聞学評論 (ISSN:04886550)
巻号頁・発行日
no.35, pp.62-73, 293-292, 1986-04-30

There has been a new trend in the study of Japanese society. It is to analyze the characteristics of society from the viewpoint of the "mass society." Taking into consideration the findings of such studies, the author attempts in this article to examine some new features which have not been discussed in the conventional theories of the mass society. In doing so, major transformations in two aspects will be examined ; the masses on the one hand, and the influence of mass media on the other hand. The twenty years during the 1960s and 1970s, when Japan was rapidly moving into an age of affluence driven by its high economic growth, are often characterized as the age of mass-production and uniformity. In every field of media, nation-wide newspapers, magazines, television and radio have focused on particular issues which were thought to be of interest to everybody and to which people have reached in a similar way. For the first time in history, the lifestyles of people from different regions and classes have become very much alike through exposure to standardized and widespread media. As a consequence, the image of a unified mass society, as if everybody were the same, was created among scholars and researchers. In the 1980s, however, it is no longer possible for the media to exercise their power of influence by holding such an image of the Japanese. Evidence was found in every part of society that the mass society had suddenly fractionalized into many different groups of people, with different values and tastes. "Decomposition of the mass" has become a topic of discussion and some have even argued that Japanese society was not a mass society. Nevertheless, it should be pointed out that the images of the Japanese people, both old and new, are the result of oversimplification caused by the careless usage of the "mass." What has been made clear through the author's observation is that what has been taking place in this society is not the "decomposition of the mass." Instead this society is beginning to show strong signs of the "mass society." It should also be pointed out that inadequate images of the people have then led to an oversimplification of the influence of the media and the environment they create. For further continuation of the study it remains to be proved how the mass media has structuralized the information environment, and how man-media-relations, characteristic of modern society, have been formed. These are the keys to understanding how and why the new "mass society" has been formulated.
著者
石川 弘義
出版者
日本マス・コミュニケーション学会
雑誌
新聞学評論 (ISSN:04886550)
巻号頁・発行日
no.35, pp.142-155, 288-286, 1986-04-30

Japanese radio programs have long been in a trial and error situation in their struggle to compete with TV programs. In this process the "midnight broadcasting" programs are one of the most radio-like in nature and nowadays a set format has been established for them. Nevertheless, various experiments still are being tried by each of the radio stations concerning what content should be broadcast at night and during the midnight hours. For example, the audience rating chart shows us that JOJF(Nippon Hoso) is widely listened to by the so-called "young" generation, and that JOKRS(Tokyo Hoso) focuses on the "young adult" generation. These experiments, however, have not necessarily offered a steady barometer for success. Among the current hot programs is "Young Paradise, " a talk show broadcast at midnight during the week whose DJ (called 'personality' in Japan) is actor Yuji Miyake. This program presently is receiving a high audience rating. According to Mr.Akinori Inaba, the organizing director of Nippon Hoso, the secret of "Young Paradise's" success is "to permit the DJ to talk freely and 'play' in the program and to show various points of view about the kind of information that young listeners wanted to know." In short, an all-out playful spirit seems to make "Young Paradise" successful. But in fact, it's success is due to the elaborated efforts in planning by the professionals of radio program organization and production. Here we can find the characteristics of modern radio journalism for young listeners. About ten years or so ago the style of radio programs was quite different from what it is today. A good example is JOKR's "Puck in Music." This too was a talk show featuring DJ's, but many of the topics treated on the program were serious ones such as, "war experience", "worries about school life and exams", "love" and "lust", and so on. But programs of this nature ended with the new way of life which began around 1982 and which shows a preference for keihaku-tansho, the "not heavy, the light." And the older type of program was taken over by omoshiro-syugi, the "happy-go-lucky" orientation outlined above. In order to consider the characteristics of modern radio journalism it is unrealistic to deny this "happy-go-lucky" line. But in the author's opinion, it also may be a chance to show the ability of radio journalism to produce some programs that treat in some way the young listener's views of the world, their dissatisfactions and hopes, etc., which can be found in the depth of their minds or their social psychology.
著者
フェルドマン オフェル 川上 和久
出版者
日本マス・コミュニケーション学会
雑誌
新聞学評論 (ISSN:04886550)
巻号頁・発行日
vol.37, pp.197-206,311, 1988-04-30 (Released:2017-10-06)

This study was designed to explore and analyze some features related to the evaluations and the perceptions Japanese university students held toward the political coverage of the press. In paticular, while replicating and extending earlier studies conducted in the U.S., the aims of the present paper are threefold : to examine the multifaceted evaluations of the newspapers' political stories while referring to specific dimensions in categories of competence/trust, community involvement/personalism, and bias/sensationalism; to follow systematically the way Japanese youth construct their image of the press' functifon; and to determine whether newspapers' image has any effect on selected demographic and media use variables. The findings reveal that the press is highly trusted in its political reportage, perceived as fulfilling and realizing its social role, and as presenting unbiased coverage as well as reflecting correctly the public opinion. More-over, frequency of general exposure to newspapers and television, reading or watching the political content of the news media, political interest, stances and knowledge of political events are all found to be associated with different degrees of perception of the printed media. From the comparative viewpoint, the study points out a diversity and variation of newspapers' images held in the U.S. and Japan and suggests further comparison surveys.