著者
岡田 章子
出版者
日本マス・コミュニケーション学会
雑誌
マス・コミュニケーション研究 (ISSN:13411306)
巻号頁・発行日
vol.62, pp.82-97, 2003

Despite recent studies on Japanese popular culture focusing on the representation of "orientalism" and/or nationalism, neo-colonialism and the subject of "orientalism" in the global era have not been sufficiently clarified. By referring to postcolonial theories, this paper reveals the inherent "orientalism" in publications targeted at women (aged 20-35), which featured East Asian cities for tourism from the late 90s. The "orientalism" discussed in this treatise has triple aspects as follows: the closeness to Asia, the admiration for the West, and the internalization of Westerners' eyes on Asia. At the same time, note that the consurmer culture of globalization makes the border meaningless.
著者
駒谷 真美 無藤 隆
出版者
日本マス・コミュニケーション学会
雑誌
マス・コミュニケーション研究 (ISSN:13411306)
巻号頁・発行日
no.67, pp.156-173, 2005-07-31

This study explored the developmental model of Japanese children's understanding of TV commercials, compared with the Western model of children's consumer behavior in two phases. A questionnaire was administered to 344 children in grades one, three and five. In addition, interviews were conducted with 18 children. The results reveal the lower-grades didn't understand the meaning, purpose and intention of commercials, the middle-grades was confused about them, and the higher-grades gradually considered them and had skepticism. The results suggest that the Japanese developmental model occurred in the above three phases, adapted to reflect the media literacy abilities of each target group.
著者
難波 功士
出版者
日本マス・コミュニケーション学会
雑誌
マス・コミュニケーション研究 (ISSN:13411306)
巻号頁・発行日
no.78, pp.19-33, 2011-01-31

In this paper I insist the increasing value of adopting media cultural studies, after I defined the media culture as peoples' ways of life surrounding by media based on the relative decline of situation of mass communication recently. And then as well as media cultural studies will refer to the recent condition of media actually, based on much wider perspective, I unfold the consideration about the essence of media and I also offer an opinion that they progresses by becoming both wheels.
著者
柴野 京子
出版者
日本マス・コミュニケーション学会
雑誌
マス・コミュニケーション研究 (ISSN:13411306)
巻号頁・発行日
no.73, pp.41-59, 2008-07-31

This study aims to examine the impact of distribution systems on publishing and reading in modern Japan. In analyzing the formation of bookstores from the Meiji through Showa periods, this essay considers the two major spaces within those stores - the bookshelf and the table - within their distinct historical contexts. While the use of bookshelves came from the West and formed an intellectual, and constructed space, traditional Japanese books for commoners were sold on tables placed outdoors to provide easy access to the masses. The modern "bookstore" integrated these two spaces, resulting in the formation of an intermediate class of readers.
著者
高木 利弘
出版者
日本マス・コミュニケーション学会
雑誌
マス・コミュニケーション研究 (ISSN:13411306)
巻号頁・発行日
no.75, pp.187-205, 2009-07-31

Book's digitalization should focus on the function and the purpose, more than on the appearance of the Book. The definition of the book is an information unit that has a random-accessible architecture to access data inside it, and also is an information technology that has a random-accessible architecture to access every information unit in the huge knowledge base of the entire books. According to the law of the IT history, IT develops from fragmentary to sequential, random-accessible, comprehensively random-accessible. We live in the age of sequential "Electronic scroll" now. The R & D of "e-Book as the IT" just started.