著者

森田 雅子 横川 公子 矢田部 愛 北村 薫子 延藤 久美子 岡田 由紀子 徳山 孝子 西田 徹 坂井 加奈 櫻谷 かおり 天野 敏彦 武藤 恵美

出版者

武庫川女子大学

雑誌

基盤研究(C)

巻号頁・発行日

2008

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国内およびイタリア・アメリカはじめ海外5カ国のフィールドワークを実施し、文献調査やネットアンケート、インタビュー(フィギュア製造業の海洋堂、コレクター)・モニタリング・データベース化の手法を用いた。巡礼地での観光土産との類縁性に着目し、「西洋型先進国」における食玩および食玩の類縁生活財(ミニチュア)の流行の仕組みや象徴的・表象文化的機能と日本的特異性の比較・解明を試み、得た知見の概要を『報告書:研究経緯および資料』に公開した。

著者

山口 志郎 野川 春夫 北村 薫 山口 泰雄

出版者

Japanese Association for Sport Management

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.2, no.2, pp.147-161, 2010-12-10 (Released:2011-12-02)

参考文献数

71

被引用文献数

5

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The purpose of this study was to replicate the applicability of the Gwinner and Bennett model (2008) which examined the effects of brand cohesiveness and sport identification on sponsor fit in a sponsorship in a Japan context. This study analyzed also focusing on the impact of sponsor fit on two important consumer behavioral outcome; attitude toward sponsors and purchase intentions. The data were collected from 537 spectators at the HP JAPAN WOMEN'S OPEN TENNIS 2009 in Osaka. The results of study indicate that brand cohesiveness and sport identification also have strong impacts on the sponsor fit at the event. Findings also support our hypotheses that sponsor fit has a positive influence on consumers purchase intentions through the attitude toward sponsor. It can be concluded that the Gwinner and Bennett model is applicable to the sponsorship in a Japanese context.

著者

河野 洋 北村 薫

出版者

日本スポーツ産業学会

雑誌

スポーツ産業学研究 (ISSN:13430688)

巻号頁・発行日

vol.27, no.2, pp.2_149-2_162, 2017 (Released:2017-04-15)

参考文献数

11

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This study cites “casual racism” as it is suggested in the slogan “Racism. It Stops With Me” and aims to identify the characteristics of racism on Japanese websites that deal with international sporting events. With respect to the 2014 FIFA World Cup, about 670,000 web comments related to “Yahoo! JAPAN” news on the World Cup were collected. Of the comments, 16,236 were sampled, and the 289 comments that included “race-related words” were selected, classified, and evaluated into three types, depending on whether the content was discriminatory. In the analysis, the proportion of discriminatory comments was compared to all comments, and this was compared with year-round sports comments in Japan.    The results of the analysis showed that approximately 40.1 percent of the 289 comments were discriminatory about people of a different race. There were a particularly large number of comments about Koreans. Discriminatory comments about Chinese and Croatians also appeared although Croatians are rarely discussed in Japan.    The examination of the comments revealed the following characteristics: 1) Among the comments that were analyzed, the proportion of racially discriminatory comments that were only mentioned at the World Cup was low, at 12.9 percent. This suggests that international competitions are not a direct cause of racism on the web. 2) Discriminatory comments against Croatians arose from the criticisms by the Croatian national team against the Japanese referee of a match played by their country. Therefore, these comments were transient, although this type of casual racism is likely to occur repeatedly in international competitions targeting different racial groups. 3) Racism toward Chinese and Koreans is one of Japan’ s social problems. However, while this racism is considered to be serious, a part of the discriminatory web comments displayed the kind of casualness that is characteristic of casual racism.

著者

依田 充代 北村 薫

出版者

Japan Society of Sports Industry

雑誌

スポーツ産業学研究 (ISSN:13430688)

巻号頁・発行日

vol.27, no.2, pp.2_163-2_175, 2017 (Released:2017-04-15)

参考文献数

44

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This study compares awareness about doping between Japan, which has less doping cases, and Italy, where doping is widespread, second only to that of Russia. The research sample was comprised of university physical education students. The item “opinion about doping” was divided into a doping item and a sports standards item, and the reliability of the scale was demonstrated by confirming the hypothesis model through structural equation modeling.  Result 1: The Japanese group had a significantly lower value than the Italian group with regard to awareness of special doping (awareness to justify doping for the success of famous athletes and teams).   Result 2: Italian students showed significantly stronger negative influences on “the spirit of fair play” and “doping awareness” than Japanese students. A stronger “spirit of fair play” significantly negatively influenced “doping awareness”. Furthermore, the Japanese students showed significantly stronger positive influences on “special doping” and “doping awareness” than Italian students.    Conclusion: We can conclude the following: (1) Italian university students do not generally approve of doping but tend to approve of doping for the success of famous athletes and teams, whereas Japanese students do not; (2) in Italy, there is a tendency to not approve of general doping, reflecting a higher spirit of fair play; however, in Japan, there is only a weak relation between the spirit of fair play and doping awareness; and (3) the relation between special doping awareness on doping awareness is stronger in Japan than that in Italy.

著者

水野 基樹 田中 純夫 臺 有桂 北村 薫

出版者

順天堂大学

雑誌

医療看護研究 (ISSN:13498630)

巻号頁・発行日

vol.2, no.1, pp.29-37, 2006-03

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近年,思春期教育に対する取り組みが,学校での自己完結的な活動から保健所との協働による有機的な連携へとシフトしてきている。地域社会における関係機関が連携を図り,各々の役割や機能を明確化することで,家庭教育の支援や思春期に噴出する性の問題等への健全育成活動に資するシステムの構築が望まれているのである。本稿では,地域保健システムへの取り組み,とりわけピアエデュケーター養成セミナーを事例として取り上げ,セミナー運営の仕組みを境界としてではなくシステムとして組織を把握するという観点から組織論的に検討を加える。加えて,ピアエデュケーター(大学生)がコーディネートしたピアグループ活動に参加した中学生を対象にして,自己肯定意識尺度を用いた質問紙調査を実施して,思春期教育への介入成果を測定した。結果は,「対自己領域」の項目において,全国平均データよりも明らかに上回っていた。また,ピアエデュケーターに対する自由記述による質問紙調査からも,ピアグループ活動を支持する意見が多く聞かれた。よって今後は,地域保健システム構築のための手段として,ピアエデュケーター養成セミナーの充実を図ることが重要である。各分野の専門家が有機的に協働システムを構築して,組織の境界を超えた思春期教育を展開する必要があると考えられる。地域社会と学校教育機関が主体となった新たな協働の場の創出が求められているのである。