著者

佐伯 聰夫 阿部 生雄 菊 幸一 仲澤 眞 矢島 ますみ 生沼 芳弘 上杉 正幸 米谷 正造

出版者

筑波大学

雑誌

基盤研究(A)

巻号頁・発行日

2003

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平成15年度研究において、我々はEU化の変動の中で先進的な企業経営を行っているドイツ及びフランスのゲルマン系トップ企業を訪問し、経営とスポーツ支援に関わる責任者を中心としたインタビュー調査を実施した。同様に、平成16年度には、イタリアとスペインのラテン系トップ企業を、17年度には、米国と英国のアングルサクソン系企業を対象としたインタビュー調査を実施した。また、これに対応して、支援を受けるスポーツクラブやNOC等のスポーツ団体の調査も実施した。この間、平行して、日本において伝統的にスポーツ支援に積極的に取り組み、また、企業スポーツを展開している新日鐵等の素材企業、トヨタや日産等の自動車産業、NECや松下等の家電企業、サントリーやキリン等の飲食産業、東電や東京ガス等のエネルギー産業等の一流企業を対象とした企業経営とスポーツ支援についてのインタビュー調査を実施した。関連資料の収集・分析とこうしたインタビュー調査の結果から、以下のような結論を得た。欧米の企業は、経済環境のグローバル化と企業の社会的責任論の進展の中におけるメディアとしてのスポーツの価値を認識し、企業と市民社会とのコミュニケーションメディアとしてスポーツを活用するために、スポーツ支援を経営戦略の一環として展開している。一方、日本の企業の場合は、長期経済不況から脱したものの、なお、積極的経営に留保しており、スポーツ支援、特に企業巣スポーツについては、企業忠誠心や労働モラールの高揚のために、またスポーツスポンサードについては、マーケティングの一環として展開している状況が見られた。しかし、環境と共生という21世紀世界課題に対応する形で、企業の社会的責任がグローバルスタンダードとなる現代、日本企業にも社会的責任論に立つ企業経営が求められている。従って我が国では、企業が、市民社会とのコミュニケーションメディアとして最強であるスポーツを、経営資源として戦略的に活用することが求められている。こうした視点から、日本企業の固有資源としての企業スポーツを、1.スポーツ文化の発展を担うプロスポーツ化2.地域社会貢献を担う地域クラブ化3.職域・職場の人間化を担う福祉化の3つを、日本企業が所有するスポーツ資源を、成熟型企業経営における経営戦略的活用のモデルとして開発し、提案する。

著者

山下 亜希 生沼 芳弘 橋本 敏明

出版者

日本武道学会

雑誌

武道学研究 (ISSN:02879700)

巻号頁・発行日

vol.39, no.Supplement, pp.63, 2006 (Released:2012-11-27)

著者

生沼 芳弘 了海 諭 山本 恵弥里

出版者

東海大学体育学部

雑誌

東海大学紀要. 体育学部 (ISSN:03892026)

巻号頁・発行日

vol.35, pp.73-81, 2006-03-31

著者

生沼 芳弘 了海 諭 山本 恵弥里 鈴木 貴士

出版者

東海大学

雑誌

東海大学紀要. 体育学部 (ISSN:03892026)

巻号頁・発行日

vol.37, pp.55-61, 2007

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The purpose of this paper is to look at the opinions of the "Nix Women" and the traditional Sumo patterns from the viewpoint of the spectators. For the survey, we handed out question- naires to the spectators who saw the Sumo Tournament on September 14th, 2007. The world of sumo has been rocked by a series of scandals involving fixed sumo bouts and yokozuna Asashoryu. The survey also is to investigate the feelings about these scandals. More than half of the spectators understood that some sumo bouts were fixed.

著者

生沼 芳弘

出版者

東海大学体育学部

雑誌

東海大学紀要 体育学部 (ISSN:03892026)

巻号頁・発行日

no.31, pp.19-29, 2001

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University graduates of professional sumo wrestlers increased rapidly during the past decade, and it came to occupy 6% of the whole of the wrestlers, 36% of the ranking sumo wrestlers (sekitori). This is about 5 times 10 years ago. The success rate that becomes the ranking sumo wrestler of the university graduates is very high with about 60%. Professional sport is considered a kind of show business by Japan, and there is history that it has thought about with money-making impure job. Therefore, the sumo wrestler hasn't been considered the occupation which the person who graduated from the university so far. But, an amateur regulation was stopped from the participation qualification of the Olympic Games in 1974 and the boundary of amateur disappeared with the professional. In other words, amateur collapsed, and a professional became a center as for sport. And, games where the amateur wrestler who graduated from the university did sumo wrestling decreased. A university graduate wrestler has the privilege of "makushita-tukedashi" at the time as the first ring, 77% of them are using this privilege. Professional Sumo Association raises a standard for this privilege and a university graduate wrestler is trying so that it starts from the rookie, too. This privilege threatens a sumo stable as a structure of rookie training school.

著者

生沼 芳弘

出版者

一般社団法人 日本体育学会

雑誌

日本体育学会大会号

巻号頁・発行日

vol.29, 1978

著者

生沼 芳弘

出版者

東海大学体育学部

雑誌

東海大学紀要 体育学部 (ISSN:03892026)

巻号頁・発行日

no.8, pp.p1-10, 1978

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Sumo (Japanese wrestling) is a sport culture that was fostered by Japanese people and Japanese culture, and it has a difinite organization and institution in the capacity of professional sports. The Sumodom (Sumo society) has many stables (Sumobeya) which are no parallel to other sports. Now, the Sumodom has about thirty stables. It is a unique institution in the world of sports. This Sumobeya is a private training center of Sumo where both a master (teacher) of Sumo and many diciples live together in a same house, in order to accede to the Sumo culture. And it has been extending over two handred years from the Edo period. This is to certify that Sumobeya is institutionalized in the Sumodom. The object of this research is to make clear the structure of Sumobeya in human relations. This research will find a clue to analyze the characteristic of the nation in Japanese sports culture. This research is a participant observation method in Takasago-beya. And the research materials (data) are my investigation in Takasago-beya which had extended for about two years from 1975 to 1977. The result of this research made clear that the structure of Sumobeya in human relations consisted of a fictional family institution. The family institution was just patriarchalism. A fictional family institution is a means of making up justification. The means are most simple and an effectual method for emotional, traditional and irrational personality. This personality is apt to accept to a fictional family institution.

著者

本田 千里 天野 聡 大塚 真由美 松本 秀夫 吉村 哲夫 網代 忠宏 生沼 芳弘

出版者

日本武道学会

雑誌

武道学研究 (ISSN:02879700)

巻号頁・発行日

vol.39, no.Supplement, pp.69, 2006 (Released:2012-11-27)

著者

生沼 芳弘 了海 諭 山本 恵弥里 佐々木 寿之 小野 俊敏 鈴木 貴士 芹澤 可奈

出版者

東海大学

雑誌

東海大学紀要. 体育学部 (ISSN:03892026)

巻号頁・発行日

vol.34, pp.25-33, 2005-03-31

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The Japan sumo association has been maintained the ban on women entering the traditionally men-only sumo ring, from Edo period. At issue is whether Fusae Ota, the prefectural governor of Osaka, and other women should be allowed into the dohyo, the elevated sumo ring, for ceremonies such as awarding the Osaka Governor's Prize at the Spring Grand Sumo Tournament in Osaka. Ota has requested the honor since winning her first term in 2000 and continues to be denied. In Edo period, the women did not allow into the tournament arena. They could allow to see the Grand Sumo Tournament from 1872, after the Meiji Restoration. From that to now, there was no survey to women spectators. This survey made clear the ratio of spectators between the sexes at the Grand Sumo Tournament. It showed that 42 percent of spectators were women. It was more than 25 persent of Japan Professional Baseball, less than 47 percent of J-league Soccer.

著者

生沼 芳弘

出版者

東海大学体育学部

雑誌

東海大学紀要 体育学部 (ISSN:03892026)

巻号頁・発行日

no.38, pp.13-20, 2008

著者

生沼 芳弘

出版者

東海大学

雑誌

東海大学紀要. 体育学部 (ISSN:03892026)

巻号頁・発行日

vol.7, pp.111-120, 1977

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Sumo (Japanese wrestling) is a sport culture that was fostered by Japanese people and Japanese culture, and it has a definite organization and institution in the capacity of professional sports. The sumodom (sumo society) has many stables (Sumobeya) that are no parallel to other sports. Now, the sumodom has about thirty stables (Sumobeya). Sumobeya is institutionalized in the sumodom. It is a family like and a unique institution in the world of sports. This Sumobeya is a private training center of Sumo that both a master (teacher) of Sumo and many disciples live together in a same house, in order to accede to the Sumo culture. And it has been extending over two hundred years from the Edo period. The same one as Sumobeya is Iemoto of Japanese public entertainment, -Japanese dancing, a Noh dance, a Noh farce (performed as supplimentary entertainment during a Noh program), flower arrangement, a nagauta music (a long epic song), a tokiwazu ballad, a kiyomoto (a ballad drama), and so forth. Though Iemoto generally means the main branch of a family, it is institutionalized in Japanese public entertainment, too. Both Sumobeya and Iemoto have made up of hierarchical structure in training groups that are organized by a connecting link between a master (teacher) and disciples, just like the relationship of master and servant (apprentice). This research is to make clear the characteristic of both training group structures and the distinctive quality of Japanese sports culture and Japanese public entertainment culture. And the true object of this research shall be make clear the characteristic of the nation in Japanese sports culture. The method is a sociological comparative research that compare Sumobeya with Iemoto The former research materials (data) are my investigation in Takasago-beya (stable) that had extended for twenty-three months from May, 1975 to March, 1977. The latter research materials (data) make use of a bibliography that was analyzed by Mr. Takeyoshi Kawashima. The result of this research made clear that hierarchcal structure of training group in Iemoto is the pattern of reproduction on an enlarged scale and that hierarchycal structure of training group in Sumobeya is the pattern of closed pyramid. The latter pattern is just the same as a apprentice system that formed the foundation of a guild (Kabunakama) under the feudal system of the Edo period. The following present some other similarities between sumodom (sumo society) and Kabunakama (guild). 1 : Both of them were monopolistic business organization. 2 : Both of them came into existence at the same time. 3 : Both of them have 'share' (stock and Kabu) 4 : Both of them have been based on a house. There is a closed similarity between the two. That is to say, the characteristic of the nation in Japanese sports culture detects a apprentice system.