著者

山口 志郎 野川 春夫 北村 薫 山口 泰雄

出版者

Japanese Association for Sport Management

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.2, no.2, pp.147-161, 2010-12-10 (Released:2011-12-02)

参考文献数

71

被引用文献数

5

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The purpose of this study was to replicate the applicability of the Gwinner and Bennett model (2008) which examined the effects of brand cohesiveness and sport identification on sponsor fit in a sponsorship in a Japan context. This study analyzed also focusing on the impact of sponsor fit on two important consumer behavioral outcome; attitude toward sponsors and purchase intentions. The data were collected from 537 spectators at the HP JAPAN WOMEN'S OPEN TENNIS 2009 in Osaka. The results of study indicate that brand cohesiveness and sport identification also have strong impacts on the sponsor fit at the event. Findings also support our hypotheses that sponsor fit has a positive influence on consumers purchase intentions through the attitude toward sponsor. It can be concluded that the Gwinner and Bennett model is applicable to the sponsorship in a Japanese context.

著者

中村 英仁 藤山 敬史

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

pp.2022-004, (Released:2022-11-15)

参考文献数

41

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The purpose of this study is to clarify (1) how the autonomy set by the parent company affects the strategic decision-making of J. League clubs and (2) how clubs negotiate with their parent company over autonomy, focusing on agency. Although literature in management studies has discussed the relationship between subsidiary autonomy and strategic behavior, there is no empirical research on J. League clubs. Therefore, this study analyzes a fourteenyear case of Yokohama F. Marinos to examine the above two research questions. First, this paper describes how the parent company of Yokohama F. Marinos had an impact on the club from 2009, reducing the club's autonomy and constraining its ability to be strategic. Next, we describe how Yokohama F. Marinos responded to the change by extending its autonomy through negotiation and improving its productivity. Finally, we discuss the contributions of this study.

著者

福原 崇之 原田 宗彦

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.6, no.1, pp.3-15, 2014 (Released:2015-03-09)

参考文献数

24

被引用文献数

2 1

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The purpose of this study was to examine the relationship between club performance and revenue in Japanese professional football clubs. In Europe, Union of European Football Association (UEFA) decided to introduce financial fair play (FFP) for the purpose of the sound management for all clubs. In Japan, J.LEAGUE decided to introduce the club license system in 2013. In this way, the importance for the management of J.LEAGUE club would increase. This paper examined, the relationship between revenue and club performance in the J.LEAGUE club by making use of analyzing the panel data from 2005 to 2010. As a result, two-way fixed effect model was selected. This implied that there were differences among each club and there were time effects between seasons. From the scale of fixed effect, clubs in metropolis were not always profitable. And we found that club's performance do not significant affect the revenue.

著者

辻 洋右 備前 嘉文 棟田 雅也

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

pp.2022-003, (Released:2022-10-05)

参考文献数

28

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The purpose of this research was to understand sport management faculty's perceptions toward sport management classes in Japanese Universities. More specifically, the study sought to reveal deans' (or program directors') perceptions of importance to these classes at the undergraduate level. Survey results from 48 universities indicated that “Management Concepts,” “Sport Marketing,” and “Internship/Practical/Experiential Learning” were the top three most important classes. “Foundations of sport” and “Capstone Class” rounded the top five important classes. Surprisingly, sports communication classes, deemed most important by practitioners, did not place in the top five. The results inform for a better sport management curricula development in Japanese higher education institutions.

出版者

Japanese Association for Sport Management

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.14, no.1, pp.96-105, 2022-03-31 (Released:2022-06-15)

出版者

Japanese Association for Sport Management

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.14, no.1, pp.73-86, 2022-03-31 (Released:2022-06-15)

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.13, no.1, pp.31-35, 2021-12-15 (Released:2022-02-22)

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.13, no.1, pp.51-67, 2021-12-15 (Released:2022-02-22)

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.8, no.1, pp.92-100, 2016 (Released:2017-04-12)

著者

新井 彬子 浅田 瑛

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.10, no.1, pp.7-18, 2018 (Released:2019-01-19)

参考文献数

60

被引用文献数

1 1

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This article presents an overview of athlete branding research. Managing athletes as brands has become an important managerial and academic topic in sport management. However, the number of studies specialized in athlete branding is still limited. By reviewing the paradigm shifts of branding research in the mother field of marketing, the article attempts to identify the research gap in athlete branding research. Other recommendations to stimulate future research in athlete branding are provided.

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.12, no.2, pp.77-99, 2020-12-25 (Released:2021-03-10)

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.12, no.2, pp.101-117, 2020-12-25 (Released:2021-03-10)

参考文献数

7

著者

山口 志郎 石黒 哲朗 山口 泰雄

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.3, no.1, pp.77-93, 2011

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Despite the increasing study of spectator sports, little attention has been given to the study of fan services in Japan. The purpose of this study was to examine the hypothesized model, which explains the relationships between event satisfaction, team identification and attendance intentions. Data were collected from 211 participants at the Kobelco rugby festival 2010 in Kobe. The data were analyzed using correlation and multiple regression analyses. The results indicate that event satisfaction does not have a direct impact on attendance intentions, although it has an indirect effect on attendance intentions via team identification. The findings suggest that sport marketers should pay more attention to the satisfaction for fan events. Furthermore, it is necessary for sport marketers to take a more favorable approach in order to enhance team identification. Future research and managerial implications were also discussed.

著者

武藤 泰明

出版者

Japanese Association for Sport Management

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.3, no.1, pp.61-76, 2011-11-30 (Released:2011-12-21)

参考文献数

6

被引用文献数

1

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As well known, Nihon Sumo Kyokai, a foundation running Grand Sumo, is now confronted with a crisis by scandals. It seems that the Kyokai does not have abilities for management. However, at the same time, it seems that the financial performance of the foundation is stable and sound, and if it were, managerial abilities of the foundation should not be entirely denied.The purpose of this paper is to inspect and verify the stability and soundness. At first, 10 years' financial statements are examined from the viewpoint of “income and expenses”, cash flow, balance sheet and net asset. Second, changes of the business are examined collating with financials. As a result, it is found that the financial performance of the foundation is stable and sound, and the business structure and decision making of the foundation has risk-avoiding characteristics. These characteristics made the finance stable and sound. However, at the same time, it seems that the foundation has no means of increasing its revenue except ticket sales. There fore, it will be difficult to recover from the financial damage of cancellation of regular tournament, as a consequence of the lack of governance.

著者

和田 由佳子 松岡 宏高

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

pp.2020-002, (Released:2020-04-01)

参考文献数

73

被引用文献数

1

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This study aimed to demonstrate empirically the influence of brand attributes regarding professional baseball teams on benefits and attitudes of residents according to customer-based brand equity (Keller, 1993). This study also examined the influence of residents' benefits and attitudes on team attachment. An internet research company was used to conduct an online survey to collect data from residents who had attended at least one home game during the 2013-2015 seasons in six cities where Pacific League teams were based. The results of the structural equation modeling showed the relations among attributes, benefits, and attitudes were different from Keller's (1993) concepts. In terms of the relations between benefits and attachment, symbolic benefit influenced attachment, although experiential benefit did not. Nor was there a significant relation between attitude and attachment. Further, the study discussed the findings and their theoretical and practical implications.

著者

備前 嘉文 原田 宗彦

出版者

Japanese Association for Sport Management

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.2, no.1, pp.19-32, 2010

被引用文献数

3

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The use of celebrity endorsers is widespread in many countries. Today, many companies use famous athletes as endorsers for their products. These athletes are expected to accomplish a number of marketing objectives, such as capturing consumers' attention, building a positive image of a product, and increasing consumers' purchase intentions. However, despite the widespread use of athletes as endorsers, the influence of athlete endorsers on consumer behavior has not been well-understood. The purpose of this study is to examine the influence of athlete endorsers on consumers' purchase behaviors through the elaboration of the construct "attractiveness of athletes." This research consisted of two studies. The first study was conducted to identify the factors of athletes' attractiveness using an exploratory factor analysis. The second study examines what effects the attractiveness has on consumers' purchase behaviors. In Study 1, four factors underlying the attractiveness of athletes emerged. In Study 2, the influence of athlete endorsers on consumer behavior was discussed, followed by a reporting of the results.

著者

松岡 宏高

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.4, no.1, pp.75-80, 2012-11-30 (Released:2012-12-24)

著者

宇野 博武 林田 敏裕 柴田 紘希

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.15, no.2, pp.23-42, 2023 (Released:2023-10-02)

参考文献数

50

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The number of foreign research papers on sport management has increased significantly in recent years. Therefore, in order to revitalize sport management research in Japan, understanding research trends overseas is important. We aimed to examine ways to promote sport management research in Japan through a bibliometric analysis of articles published in major domestic and international academic journals. Data were collected on bibliographic information (e.g., year of publication, author, and author's institutional affiliation) of articles published in five major national and international sport management journals during the period from 2000-2020. The analysis revealed that research productivity is high in countries such as the U.S., Australia, Canada, the U.K., and Germany. The analysis also revealed that the number of coauthored papers in international journals is increasing. The results of this study are used to suggest measures that may be effective for promoting collaborative research, especially within academic organizations.

著者

吉田 政幸 仲澤 眞 井上 尊寛 片上 千恵 岩村 聡

出版者

Japanese Association for Sport Management

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.5, no.1, pp.3-18, 2013-06-15 (Released:2013-06-27)

参考文献数

55

被引用文献数

10 3

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Using a sample of 284 consumers of a professional soccer event, the authors test the impact of consumers' subjective responses on objective repurchase behavior. Data on consumers' subjective evaluations of key marketing actions (i.e., customer equity drivers) and repurchase intentions were collected from spectators using survey questionnaires at the beginning of the season. Data on objective outcome measures, on the other hand, were collected from the soccer club using its fan loyalty card information. The results indicate that consumers' subjective assessments of three antecedents (i.e., value equity, relationship equity, and brand equity) have positive effects on repurchase intentions that, in turn, positively influence objective attendance frequency in both the first and second half of the season. Furthermore, the findings indicate that spectators’ relationship age in fan club membership moderates (enhances) the impact of behavioral intentions on repurchase behavior. The ideas merit further research with respect to formulating an explanation of what factors contribute most to linking consumers' subjective evaluations to objective repurchase behaviors at sporting events.

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.8, no.1, pp.92-100, 2016