著者
井上 尊寛 松岡 宏高 吉田 政幸 蔵桝 利恵子
出版者
日本スポーツマネジメント学会
雑誌
スポーツマネジメント研究 (ISSN:18840094)
巻号頁・発行日
vol.10, no.1, pp.41-58, 2018 (Released:2019-01-19)
参考文献数
53
被引用文献数
5

In sport management, there are few studies that have paid its attention to sport involvement among spectators. Thus, examining sport involvement to understand the sport consumption behavior of spectators is important. The purposes of this study are (1) to provide evidence of the reliability, construct validity, and hierarchical structure of the proposed spectator involvement scale and (2) to examine the relationships of spectator involvement with several outcome variables. We analyzed a sample of 892 spectators at professional soccer and baseball games in Japan. The results of confirmatory factor analysis indicated the reliability and validity of the spectator involvement scale which consisted of five factors. The findings of structural equation modeling supported the relationship between spectator involvement and the outcome variables.
著者
松瀬 学 佐野 昌行 金田 竜成
出版者
日本スポーツマネジメント学会
雑誌
スポーツマネジメント研究 (ISSN:18840094)
巻号頁・発行日
vol.13, no.1, pp.15-27, 2021-12-15 (Released:2022-02-22)
参考文献数
14

The purpose of this study is to clarify whether university sports clubs have governance structure for their coaches. 202 universities, members of Japan Association for University Athletics and Sport (UNIVAS), were surveyed. Among 98 universities (48.5%) that responded to the survey, 24 said there were ethical and compliance violations during 2016-2019 at their sports clubs. At more than 90% of universities, non-university staffs are coaching at clubs. These coaches are not selected through universities’ official process. The Study found that this leads to the lack of clarity for responsibilities. In addition, 51% of universities have ethical and compliance rules stipulated. Only one third have established athletic departments that supervise overall sports activities. As a conclusion, university governance is not functioning fully for supervision and management of sports club coaches.
著者
押見 大地 原田 宗彦
出版者
日本スポーツマネジメント学会
雑誌
スポーツマネジメント研究 (ISSN:18840094)
巻号頁・発行日
vol.5, no.1, pp.19-40, 2013
被引用文献数
3

This study examined the psychological mechanism of delight by using the Customer Delight and Satisfaction Model (Oliver et al., 1997). Further, it explored the effect of delight and satisfaction on the repurchase behavior and positive word-of-mouth intentions of spectators at sporting events. The following results were obtained: (1) The effect of delight and satisfaction was dependent on the result of the game. (2) Positive/surprise emotions and disconfirmation were important antecedent factors for arousing delight. (3) Analyzing the transaction-specific and cumulative measures, sports teams must establish mutually complementary relationships between arousing delight, especially in the short term, and continuing cumulative satisfaction in the long term. (4) Increasing the spectators' involvement in and knowledge of their favorite sports team could stimulate the effect of delight on attendance and word-of-mouth intentions. The theoretical and practical implications of these findings are discussed.
著者
中村 英仁
出版者
日本スポーツマネジメント学会
雑誌
スポーツマネジメント研究 (ISSN:18840094)
巻号頁・発行日
vol.11, no.1, pp.21-35, 2019 (Released:2020-03-04)
参考文献数
27

This paper examines why firms abolish their company sport clubs by using a deinstitutionalization concept and statistical analyses. Although literature has suggested reasons for the abolishment, little research has empirically studied them. Therefore, this paper does research on the mechanism behind the abolishment by looking at the influence of economic and social factors on it and conducting an event history analysis among 95 Japanese companies with a long distance club between 1992 and 2012. The results show that, as an economic factor, the significance of an economic crisis in the company influenced on the abolishment. On the other hand, social factors such as the employee downsizing, the increases in foreign shareholders and the normative pressure from the other firms had an effect, though interaction terms between economic and social factors did not. Based on these findings, the contributions of this paper will be discussed.
著者
押見 大地
出版者
日本スポーツマネジメント学会
雑誌
スポーツマネジメント研究 (ISSN:18840094)
巻号頁・発行日
pp.2020-001, (Released:2020-04-01)
参考文献数
69
被引用文献数
3 2

This study aims to check the validity and reliability of a social impact scale of mega sporting events in the context of the Tokyo 2020 Olympic and Paralympic Games. The scale was developed in three steps. First, a literature review and a preliminary survey of residents of Tokyo and neighboring cities were conducted to summarize the social impact items relating to sporting events. Second, the content and translation validity of the measurements were evaluated by several experts who specialize in sport management. Finally, a main survey was conducted to check the validity and reliability of the scale (10 factors and 32 items), which was confirmed with partial insufficiency to its criteria. The current study extends previous research by developing a social impact scale for sporting events, a topic barely explored in Japan.
著者
和田 由佳子 松岡 宏高
出版者
日本スポーツマネジメント学会
雑誌
スポーツマネジメント研究 (ISSN:18840094)
巻号頁・発行日
vol.9, no.1, pp.23-37, 2017 (Released:2017-06-23)
参考文献数
45
被引用文献数
2

The purpose of this study was to compare the Pacific League baseball teams in terms of the brand associations that consumers have with team attributes, benefits, and attitudes. This paper assessed the brand attributes using qualitative data with free associations, and benefits and attitudes using quantitative data. An internet survey of local residents living in each of the six teams' hometowns was conducted. A total of 1,967 free associations were obtained from 915 valid samples, and then categorized into 15 groups. Consumer benefits consisted of “Symbolic benefits” and “Experiential benefits.” Consumer attitudes were assessed by “Like and Dislike.” The One-Way Analysis of Variance (ANOVA) showed that the “Symbolic benefits” (F (5, 909) = 20.15, p <.001), “Experiential benefits” (F (5, 909) = 9.12, p <.001), and “Attitudes” (F (5, 909) = 7.09, p <.001) were significantly different across teams. The comparison of associations among teams is discussed.
著者
和田 由佳子 松岡 宏高
出版者
日本スポーツマネジメント学会
雑誌
スポーツマネジメント研究 (ISSN:18840094)
巻号頁・発行日
2020
被引用文献数
1

<p>This study aimed to demonstrate empirically the influence of brand attributes regarding professional baseball teams on benefits and attitudes of residents according to customer-based brand equity (Keller, 1993). This study also examined the influence of residents' benefits and attitudes on team attachment. An internet research company was used to conduct an online survey to collect data from residents who had attended at least one home game during the 2013-2015 seasons in six cities where Pacific League teams were based. The results of the structural equation modeling showed the relations among attributes, benefits, and attitudes were different from Keller's (1993) concepts. In terms of the relations between benefits and attachment, symbolic benefit influenced attachment, although experiential benefit did not. Nor was there a significant relation between attitude and attachment. Further, the study discussed the findings and their theoretical and practical implications.</p>
著者
備前 嘉文 辻 洋右 棟田 雅也
出版者
日本スポーツマネジメント学会
雑誌
スポーツマネジメント研究 (ISSN:18840094)
巻号頁・発行日
pp.2019-001, (Released:2019-07-20)
参考文献数
25
被引用文献数
3

The number of universities with sport management-related departments and courses have rapidly increased throughout the country, and program offerings have diversified. In this present study, we aim to clarify the present situation of sport management education in Japanese universities and examine whether it has changed in the past decade (Matsuoka, 2008). A list of sport management programs was compiled after review of literature (Inoue, 2012; Ishibashi, 2017; Matsuoka, 2008; Ogasawara, 2013). Eighty-four universities were found in this process. A content analysis of program’s websites and syllabi were conducted to identify the unique features of the programs. Results indicate that 44 universities (52.4%) housed the sport management program in the faculty of management and economics. Results also suggest that there were no major changes regarding the proportion (52.4%) as compared to ten years ago. Lastly, the numbers of faculty members were less than two at about 80% of the programs.
著者
松岡 宏高
出版者
Japanese Association for Sport Management
雑誌
スポーツマネジメント研究 (ISSN:18840094)
巻号頁・発行日
vol.2, no.1, pp.33-45, 2010-02-25 (Released:2010-08-31)
参考文献数
47
被引用文献数
5 5

The field of sport management has expanded rapidly, and now includes various aspects of sport industry. Researchers as well as practitioners in the sport business have provided various interpretations of the concept of sport management. However, the question “what should be researched and taught in sport management” remains unanswered. The present paper attempted to reexamine the concept of sport management in order to explain the significance of its existence as a science. In order to clarify what aspects of “sport” could be the target in the field of sport management, the author reviewed the structure of the sport industry and concluded that producing sport itself(i.e., sport activities) is the center of the sport industry. The uniqueness of sport product was also examined bacause it would clarify peculiar features of sport management. As discussed in the paper, sport management can be defined as “the management of business related to the production and provision of participant sport and/or spectator sport.”
著者
押見 大地 原田 宗彦
出版者
日本スポーツマネジメント学会
雑誌
スポーツマネジメント研究 (ISSN:18840094)
巻号頁・発行日
pp.2017-008, (Released:2017-08-01)
参考文献数
63
被引用文献数
2

This study (1) verified the effect of positive affect in the event on the fit (between host city image and sporting event), host city image, and spectators' behavioral intention (2) verified the effect of fit and host city image on behavioral intention, and (3) confirmed the validity and reliability of the host city image scale and predicted behavioral intention based on each city's image. Questionnaires from 267 people living outside the host area were collected at the 2015 Tour de France Saitama Criterium. The results from structural equation modeling indicated that positive affect in the event was an antecedent variable to fit and behavioral intention, fit influenced host city image and behavioral intention, and city image also influenced behavioral intention. A city image scale comprised of 6 factors and 21 items, with reliability and validity, and city image of “Sport” and “Sightseeing/Leisure” predicted behavioral intention through a multiple regression analysis.
著者
山口 志郎
出版者
日本スポーツマネジメント学会
雑誌
スポーツマネジメント研究 (ISSN:18840094)
巻号頁・発行日
vol.7, no.1, pp.3-22, 2015 (Released:2015-07-11)
参考文献数
80
被引用文献数
4

Although the fit between a sponsor and an object (e.g., event, sponsored organization, and endorser) in sport has been shown to be an important construct in predicting sponsorship effects, little attention has been given to understand the concept of sponsor fit. The purpose of this study was to review the literature on sponsor fit at sporting events. This paper was consisted of four categories: 1) construct of sponsor fit, 2) theoretical development of sponsor fit, 3) measurement and methodology of sponsor fit, and 4) the antecedents and consequences of sponsor fit on consumer behavior. This paper also provides directions for future research that focuses on the development of new concept based on traditional marketing concepts such as personality fit and portfolio fit, as well as the development of integrated model for sponsor fit including moderator variables.
著者
長積 仁
出版者
Japanese Association for Sport Management
雑誌
スポーツマネジメント研究 (ISSN:18840094)
巻号頁・発行日
vol.3, no.1, pp.35-43, 2011
被引用文献数
1

The Japanese Association for Sport Management (JASM) was established only in the recent past, and it includes various fields of research; however, the fact that sport organization studies in JASM are lagging behind cannot be ignored. This study aims to discuss the current issues and future prospects related to the promotion of sport organization studies in JASM.<br>First, this study classifies the articles that were published in three academic journals according to four analysis levels of organization, as shown by Daft (2002); it then reviews the trends in sport organization studies in the field of sport management. Second, this study clarifies the reason why sport organization studies are not actively conducted and asserts that researchers in sport management should consider empirical facts while conducting sport organization studies; moreover, they should be able to recognize the significance and impact of the facts that need to be generalized. Finally, the study discusses important implications for facilitating sport organization studies in JASM.
著者
加藤 清孝 葉 聰明
出版者
Japanese Association for Sport Management
雑誌
スポーツマネジメント研究 (ISSN:18840094)
巻号頁・発行日
vol.2, no.1, pp.47-56, 2010
被引用文献数
1

The Inter-High School Ski Championship, which is one of the biggest winter sports events in Japan, has faced difficulties in recent years. Few cities want to host the event because of the severe economic situation. From the sports tourism perspective, the championship is an important sports event because it can produce a positive economic impact on the host city through consumption by participants. However, there is little research conducted on the scale of the economic impact. Thus, the purpose of this research is to estimate the economic impact of the championship event on the host city.<br>According to the results of input-output analysis, the total economic impact of the participants' consumption and the expenses of hosting the championship were 187 million and 72 million yen, respectively. Thus, the total economic impact of the championship was estimated at 259 million yen: in total the event generated an income of 98 million yen for companies and individuals and tax revenues of 3 million yen for the local government of the host city.
著者
松岡 宏高
出版者
日本スポーツマネジメント学会
雑誌
スポーツマネジメント研究 (ISSN:18840094)
巻号頁・発行日
vol.2, no.1, pp.33-45, 2010
被引用文献数
5

The field of sport management has expanded rapidly, and now includes various aspects of sport industry. Researchers as well as practitioners in the sport business have provided various interpretations of the concept of sport management. However, the question &ldquo;what should be researched and taught in sport management&rdquo; remains unanswered. The present paper attempted to reexamine the concept of sport management in order to explain the significance of its existence as a science. In order to clarify what aspects of &ldquo;sport&rdquo; could be the target in the field of sport management, the author reviewed the structure of the sport industry and concluded that producing sport itself(i.e., sport activities) is the center of the sport industry. The uniqueness of sport product was also examined bacause it would clarify peculiar features of sport management. As discussed in the paper, sport management can be defined as &ldquo;the management of business related to the production and provision of participant sport and/or spectator sport.&rdquo;
著者
齋藤 れい 原田 宗彦 広瀬 盛一
出版者
日本スポーツマネジメント学会
雑誌
スポーツマネジメント研究 (ISSN:18840094)
巻号頁・発行日
vol.2, no.1, pp.3-17, 2010
被引用文献数
2

This research develops the Experiential Value Scale for Sport Consumption (EVSSC). Drawing from the literature on experiential research, a second-order factor model of experiential value was developed. The items were mainly adopted from the Experiential Value Scale (EVS) by Mathwick, Malhotra, and Rigdon (2001). The original items were generated from in-depth interviews with professional football spectators, in addition to the review of previous research. The reliability and validity of the proposed measures were assessed by Cronbach's alpha coefficients and a confirmatory factor analysis. The results provided fair support for the EVSSC. Confirming an acceptable model fit to the data, hierarchical and non-hierarchical cluster analyses were conducted by using eleven factors in the EVSSC. Four clusters emerged and were interpreted as &ldquo;Experiential Valued Spectators,&rdquo; &ldquo;Non-Experiential Valued Spectators,&rdquo; &ldquo;Intrinsic Valued Spectators,&rdquo; and &ldquo;CROI Valued Spectators.&rdquo; Although the results showed the modification on the EVSSC constructs, the findings and recommendations for future research provide numerous opportunities for advancing our understanding of experiential value marketing.