著者

村田 厚生 太田 幸雄

出版者

Japan Society of Kansei Engineering

雑誌

日本感性工学会論文誌 (ISSN:18840833)

巻号頁・発行日

vol.12, no.4, pp.447-454, 2013 (Released:2013-12-11)

参考文献数

12

被引用文献数

1

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When solving a mathematical problem, in spite of mastering knowledge and formula necessary for the solution, we sometimes encounter a situation where we cannot reach the correct answer. The reason can be contributed to the lack in metacognitive abilities. Metacognitive abilities consist of comparing the difficulty of problem with own ability, proper plan of solution process, and conscious monitoring and control of solution process. The role and importance of metacognitive ability in mathematical problem solving of permutations and combinations was explored. Participants were required to solve five problems related to permutations and combinations. For each problem, the solution process was divided into (1) recognition of mathematical problem, (2) plan of solution, and (3) execution of solution. Participants were required to rate the anticipation whether they can solve it or not, and to rate the confidence of their own answer. According to the total score of five problems, the participants were categorized into the group of the higher test score and the group of the lower test score. As a result, at the plan and the execution processes, statistically significant differences were detected between the high and low score groups. As for the rating on the anticipation of result and the confidence of own answer, no significant differences were found between both group. Moreover, the relationship between the score of plan process and the score of execution process was statistically correlated. In other words, the more proper the plan process was conducted, the more proper solution the participants reached. In such a way, the importance of metacognitive ability in the solving process, especially the plan ability was suggested.

著者

佛木 真穂 萩原 将文

出版者

Japan Society of Kansei Engineering

雑誌

日本感性工学会論文誌 (ISSN:18845258)

巻号頁・発行日

vol.15, no.6, pp.625-633, 2016 (Released:2016-12-22)

参考文献数

32

被引用文献数

2

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In this paper, first, analyses of many maxims are carried out to obtain knowledge for heart-touching phrases. Next, a creation system for heart-touching encouraging sentences is proposed using these findings. As for analyses, we collected 1,830 maxims because heart-touching phrases have a large effect on healing and encouragement. As a result, some interesting findings could be obtained such that positive and sentimental words are often used in heart-touching sentences. Contrast and emphatic sentences also tend to contribute to impressive expressions. The proposed system utilizes these findings to create heart-touching encouraging sentences. We performed evaluation experiments. We compared the sentences created by the proposed system with sentences created by humans. Many output sentences received evaluation values close to those created by humans.

著者

工藤 優香 益子 宗 山中 敏正

出版者

Japan Society of Kansei Engineering

雑誌

日本感性工学会論文誌 (ISSN:18840833)

巻号頁・発行日

pp.TJSKE-D-18-00018, (Released:2018-06-15)

参考文献数

15

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The theory of “cognitive dissonance” is one of the many topics related to customer satisfaction research. Some research used “free-choice paradigm” which is known to present threats to people in post-decision. However, most of the experiments focus only on theoretical frameworks, leaving aside consumer decision making. Therefore, this paper aimed to clarify the effect of online reviews on post-decision cognitive dissonance. In the experiment, participants were asked to choose the best item from nine earphones, each one of them had online reviews which were manipulated by an experimenter. When some participants saw some reviews which supported their decision, they justified their choices. In contrast, when some participants saw some reviews which unsupported their decision, they didn't only justify but also showed some unpleasant feelings towards the reviews. To conclude, some consumers were strongly influenced by online reviews after purchase.

著者

熊谷 健 長沢 伸也

出版者

Japan Society of Kansei Engineering

雑誌

日本感性工学会論文誌 (ISSN:18845258)

巻号頁・発行日

vol.14, no.2, pp.257-268, 2015 (Released:2015-04-30)

参考文献数

46

被引用文献数

5 5

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The purpose of this paper is to explore the Key Success Factor for luxury brands' value (L-KSF) in the Japanese market through discussion of luxury brands' market position and their marketing mix. Firstly, brand value and brand market position of 8-luxury brands (Ralph Lauren, Armani, Coach, Louis Vuitton, Tiffany, Cartier, Cadillac, Mercedes Benz) are analyzed by consumer perception investigated with 314 respondents through a consumer survey based on the Kapferer scale (Kapferer 1998) in/around Tokyo. By factor analysis, 3-factors are extracted which are effective for luxury brand value. Secondly, peculiarities of each brands' marketing mix are discussed and 8-common-peculiarities of high scoring brands in 3-factors (Own manufacturing, Symbolic top-of-the-pyramid product, Less brand expansion or brand expansion upward as well as downward, High price range, Majestic museum-like-store, Sales channel under own control, Image advertising, Storytelling) are found. These 8-peculiarities are considered as L-KSF to contribute to building luxury brand value.

著者

大野 森太郎 上西 綺香 原田 利宣

出版者

Japan Society of Kansei Engineering

雑誌

日本感性工学会論文誌 (ISSN:18845258)

巻号頁・発行日

vol.14, no.3, pp.391-400, 2015 (Released:2015-08-28)

参考文献数

14

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Pictograms attract attention in supporting the non-verbal communication and using of interface icon. The existing pictograms are basically painted in monochrome. It was clarified from existing studies that we could clear the mean of pictograms using color expression. However, there were few studies which analyzed the relation between comprehensibility and color express of pictograms and few useful design indexes when painting colors of the pictogram. Then, this study aims to analyze comprehensibility of the pictograms using color expression and to abstract the visual languages. The visual languages are visual elements that composing the design of pictograms communicating information visually. Concretely, we clarified typical colors and color combinations of morphological elements in 20 pictograms conveying meanings of verbs. On the basis of this result, we investigated the relation between comprehensibility and color expression of pictograms by experimental design method. And, we abstracted the visual languages for painting colors of the pictogram and verified its usefulness. As a result, we have clarified the usefulness of some visual languages. However, the comprehensibility of some pictograms was decreased by colorization, we considered characteristics of those color expression.

著者

宇治川 正人

出版者

Japan Society of Kansei Engineering

雑誌

日本感性工学会論文誌 (ISSN:18845258)

巻号頁・発行日

pp.TJSKE-D-15-00057, (Released:2015-10-15)

参考文献数

8

被引用文献数

1 2

---

This study reports the results of a subject investigation that was conducted on the cause and effect of the phenomenon known as “kawaii.” To experience that something is “kawaii” is a psychological phenomenon; however, it has not been clarified what type of causes lead to this type of effect. Due to the existence of several opinions regarding what comprises “kawaii,” it is difficult to entirely clarify the topic. Three group interviews were conducted with a total of 30 subjects. The laddering method devised by D. Hinkle was used as the question form, and 15 stimuli were used for the investigation. The causes were classified into “shape,” “behavior or expression,” and “personality ”; the effects were classified into 20 social needs and 16 emotional categories. Regarding the effects of “kawaii,” “happiness” was considerably selected followed by “affiliation” and “nurturance.” Moreover, the relationship between the causes and the effects was further understood.

著者

Yasuko KAWAHATA Etsuo GENDA Hidehiko KOGUCH Koki UCHIYAMA Akira ISHII

出版者

Japan Society of Kansei Engineering

雑誌

International Journal of Affective Engineering (ISSN:21875413)

巻号頁・発行日

vol.13, no.1, pp.89-94, 2014 (Released:2014-01-31)

参考文献数

20

被引用文献数

4 10

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A mathematical model for the hit phenomenon in entertainment within a society is presented as a stochastic process of interactions of human dynamics. The model uses only the time distribution of advertisement budget as an input, and word-of-mouth (WOM) represented by posts on social network systems is used as data to compare with the calculated results. The unit of time is a day. The calculations for the Japanese motion picture market based on to the mathematical model agree very well with the actual residue distribution in time. The model is applied also to weekly TV drama. We show that prediction is possible in appearance to the number of news and TV and stage with regard reputation of stage actors in Japan in this paper.

著者

山本 眞大 萩原 将文

出版者

Japan Society of Kansei Engineering

雑誌

日本感性工学会論文誌 (ISSN:18845258)

巻号頁・発行日

vol.15, no.4, pp.493-501, 2016 (Released:2016-08-31)

参考文献数

28

被引用文献数

2 3

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In this paper, we propose a moral judgment system using distributed representation and associative information. Moral judgment means right and wrong judgment. There are two features in the proposed system. The first one is the usage of distributed representation of sentences. It enables consideration of the meaning of the complicated sentences. Here, the distributed representations adjusted for moral judgment are used to increase the accuracy. The second one is the usage of associative information to consider the related knowledge. In the proposed system, a database of predicate argument structure is constructed by a large corpus (British National Corpus) and is used for association. In the experiments, we compared the proposed system with the judgments by human. We confirmed the effectiveness of the proposed system.

著者

オ ヒキョン 田村 照子 廣川 妙子

出版者

Japan Society of Kansei Engineering

雑誌

日本感性工学会論文誌 (ISSN:18840833)

巻号頁・発行日

vol.12, no.2, pp.E1-E1, 2013

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<B>訂正</B><BR>日本感性工学会論文誌Vol.12, No.2, p.335-341 (2013) において内容に誤りがございましたので、以下の通り訂正いたします。<BR><BR><B>論文タイトル</B><BR>(誤) 高齢女性の衣服設計に向けた衣生活調<BR>(正) 高齢女性の衣服設計に向けた衣生活調査<BR><BR><B>著者名</B><BR>(誤) HeeKyoung OH, Tamura TERUKO and Taeko HIROKAWA<BR>(正) HeeKyoung OH, Teruko TAMURA and Taeko HIROKAWA<BR>

著者

上前 真弓 上前 知洋 上條 正義

出版者

Japan Society of Kansei Engineering

雑誌

日本感性工学会論文誌 (ISSN:18840833)

巻号頁・発行日

vol.13, no.2, pp.403-409, 2014 (Released:2014-04-30)

参考文献数

8

被引用文献数

1 1

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The purpose of this study is to investigate the effect of clothing pressure on physiological and psychological responses, to create an evaluating method of the clothing comfort. We have investigated the physiological and psychological responses to the clothing pressure in both situations which eyes open and eyes closed. The pressure amounting to 90% of the subjects' waist size was applied to their abdominal region by the waist belt. The influence of clothing pressure on physiological and psychological responses were evaluated by the following measurements: sensory test, electrocardiogram, electroencephalogram and blood pressure. Consequently, when subjects were fastened by waist belt, sympathetic nerve activity increased in case of eyes closed. On the other hand, parasympathetic nerve activity increased in case of eyes open. The physiological and psychological responses are different in eyes closed and eyes open conditions. The results mean that the clothing comfort on the pressure requires a sensory multimodality evaluation.

著者

渡邊 隆介 川上 茉莉 原田 利宣

出版者

Japan Society of Kansei Engineering

雑誌

日本感性工学会論文誌 (ISSN:18840833)

巻号頁・発行日

pp.TJSKE-D-15-00045, (Released:2016-04-19)

参考文献数

12

被引用文献数

2

---

The eyes play a crucial role in defining the person's impression. However, there are still few studies of evaluation for the impressions of eye's form including the curve of bilateral upper eyelid. Thus, the aims of our study were to analyze and systematize the curve of bilateral upper eyelid using images of 100 Japanese subjects' eyes. Consequently, we classified the curves of males into 5 clusters and females into 6 clusters. Additionally, our study clarified the relationship between the impressions of masculine/feminine and the eye's form elements that consisted of the curves systematized the ratio of the width to height, etc. Concretely, we made 70 subjects to evaluate samples assembled with the eye's form elements by using design experiment. As a result of analysis of variance and multiple comparisons of main effects, we clarified that the bilateral upper eyelid were important form elements affecting the person's impression of masculine/feminine.

著者

Takao FURUKAWA Mariko NAKAZAWA Chikako MIURA Sakiho KAI Kaoru MORI

出版者

Japan Society of Kansei Engineering

雑誌

International Journal of Affective Engineering (ISSN:21875413)

巻号頁・発行日

pp.IJAE-D-19-00009, (Released:2019-12-13)

参考文献数

17

被引用文献数

2

---

To reveal the actual situation of luxury fashion products in the online market, this study sheds light on dynamic pricing observed from the difference between regular and selling prices. Regular price distributions indicated the prestige of luxury fashion brands, with traditional French and Italian brands appearing in a higher rank. Two emerging luxury brands also had a higher social status. This result suggests that the mobility of creative talents allows emerging brands to inherit the brand equity of traditional and prestigious brands. This paper also analyzed dynamic pricing strategy in luxury fashion products by category. The results revealed 67.4% of dresses were discounted with the large markdown ratio even for online luxury fashion stores, however, 69.1% of bags were sold at regular price. A time fluctuation model of product value to interpret the dynamic pricing difference between dresses and bags are also discussed.

著者

佐川 友里香 萩原 将文

出版者

Japan Society of Kansei Engineering

雑誌

日本感性工学会論文誌 (ISSN:18840833)

巻号頁・発行日

pp.TJSKE-D-17-00085, (Released:2018-02-27)

参考文献数

27

被引用文献数

2

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In this paper, we propose an attribute added face image generation system using Deep Convolutional Generative Adversarial Networks (DCGANs). Convolutional Neural Networks (CNNs) can extract important features of an image and attain high precision in image classification tasks. In the proposed system, image features are extracted using CNNs, and attribute features added to image features, and attributes added images are generated by DCGANs. Specifically, we use the attributes of “smile” and “male”, and work on a task of generating smile images from non-smile images, and a task of generating male images from women images. Since the training of the proposed system requires image pairs including with and without attributes, we use two extraction methods using attribute label and cosine similarity. Attribute features are defined as the averaged difference between image features with and without attributes. We performed two kinds of evaluation experiments, and excellent characteristics were obtained.

著者

Takemasa ISHIKAWA Yugo NARITA Keiko FUKUROKU Erisa TAKAHASHI Chihiro MIZUMOTO

出版者

Japan Society of Kansei Engineering

雑誌

International Symposium on Affective Science and Engineering (ISSN:24335428)

巻号頁・発行日

pp.1-5, 2019 (Released:2019-05-31)

参考文献数

14

---

Augmentative and alternative communication (AAC) has been used for amyotrophic lateral sclerosis (ALS) patients with severe communication difficulties. We planned a brief educational course for students in multiple healthcare disciplines. In 2018 we held 2 sessions more than 5 months apart. We set out to test a preliminary hypothesis that there would be a difference between novice students and an experienced group of students who had already attended the session once, especially in terms of their ease in managing the AAC. We compared data from the second training session between 6 students (experienced group) who had attended the same session twice in March and August, and 6 new students (novice group) who had never experienced AAC before August. We measured the number of letters obtained by each AAC method and the participants’ perceived burden before/after using AAC evaluated by a visual analog scale (VAS). We also asked the participants to write comments after using AAC. We compared the number of letters and the subjective burden between the two groups. Free-text comments were processed by text-mining software (KH Coder®). The burden of the Flick type of communication board was lower for the experienced group (p=0.034). Comparison of Difficulty/Ease of the two groups with KH Coder® suggested less difficulty in the experienced group (p=0.002). Text-mining of the free comments suggested some difference on Difficulty/Ease between the 2 groups with and without the experience of the educational course.

著者

金子 優 佐々木 和也 清水 裕子

出版者

Japan Society of Kansei Engineering

雑誌

日本感性工学会論文誌 (ISSN:18840833)

巻号頁・発行日

vol.13, no.1, pp.173-179, 2014 (Released:2014-02-25)

参考文献数

26

被引用文献数

1

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Yuki-Tsumugi has very long history and was registered with intangible cultural heritage promoted by UNESCO in 2010. The purpose of this study is to investigate texture characteristic to describe Kansei values of Yuki-tsumugi. We carried out two experiments; one was sensory inspection to evaluate tactile sensation by the method of paired comparisons, the other was to measure mechanical properties by KES-F (Kawabata Evaluation System for Fabric). As results, it was clarified that a Honba Yuki-tsumugi was superior in bending and shear recovery. Its surface had small coefficient of friction and it was bulky. Furthermore, a high correlation between “flexibility” and shear rigidity (G) was shown.

著者

石橋 賢 宮田 一乘

出版者

Japan Society of Kansei Engineering

雑誌

日本感性工学会論文誌 (ISSN:18840833)

巻号頁・発行日

vol.12, no.1, pp.77-85, 2013 (Released:2013-02-15)

参考文献数

16

被引用文献数

1

---

This paper presents a simple font search method using an interactive genetic algorithm and similarity search. We see various types of fonts are used in many graphic designs. Various choices are available when selecting suitable fonts for presentation slides or website designs. However, the existing methods used for selecting fonts become tedious as the number of fonts increases. Our method provides an effective font search process based on visual similarity. In two experiments, we affirm that our method is effective in searching for a desired font, helping users to obtain a font suitable for an alphabetic (or non-alphabetic) character. In particular, our method allows users to search a font suitable for some words in less than half or one-third time that the user selects a font from a font list.

著者

鈴木 誠 吉川 大弘 古橋 武

出版者

Japan Society of Kansei Engineering

雑誌

日本感性工学会論文誌 (ISSN:18840833)

巻号頁・発行日

vol.11, no.1, pp.63-68, 2012 (Released:2012-02-08)

参考文献数

10

---

著者より同内容の論文が英文誌に掲載されているとの報告を受け,重複を確認いたしましたので,掲載を撤回いたします。

著者

山本 景子 田中 厳貴 倉本 到 辻野 嘉宏

出版者

Japan Society of Kansei Engineering

雑誌

日本感性工学会論文誌 (ISSN:18840833)

巻号頁・発行日

pp.TJSKE-D-17-00070, (Released:2017-11-30)

参考文献数

14

被引用文献数

1

---

Choreography is one of the important parameters in dance performance. To make dance cool, it is necessary to design the cool choreography. However, beginners can hardly design choreography because they do not know how to judge the choreography good or bad. In this paper, we propose a system which automatically estimates the coolness of choreography for Lock dance and supports for the beginners to design choreography more sophisticated. To realize the proposed system, we focus on the suitability between the dynamics of dance move and music as a parameter of the coolness. We propose the estimation formula of the coolness based on the suitability, and evaluate it experimentally. As the result, it is revealed that the higher the suitability becomes, the higher the coolness becomes especially for the experienced participants feel on the experimented environment. Consequently, it is expected that the proposed system enables beginners to design cool choreography.

著者

Chen ZHOU Toshimasa YAMANAKA

出版者

Japan Society of Kansei Engineering

雑誌

International Journal of Affective Engineering (ISSN:21875413)

巻号頁・発行日

pp.IJAE-D-17-00032, (Released:2018-04-12)

参考文献数

26

被引用文献数

7

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It is widely believed that there is a relationship between scent and music. For example, there is congruence among certain scent, music, and consumers' buying behaviors according to previous study. However, only limited number of scents and music have been analyzed, which is not sufficient to conclude common characteristics of congruence between scent and music in arousal dimension. Consequently, we investigated the effect of scent on the mood evaluation of music by using four kinds of scents and two music samples. Overall, our results showed the arousal quality of scent would effectively modify the perceived arousal level of music, and scent which was congruent with music on arousal could also increase the affirmation of music. These results therefore underline the potential of scent to enhance listening experience, and those working in the music industry may feel progressively further optimistic in adopting appropriate scent to achieve advanced listening experience.

著者

山根 宏彰 萩原 将文

出版者

Japan Society of Kansei Engineering

雑誌

日本感性工学会論文誌 (ISSN:18840833)

巻号頁・発行日

vol.13, no.4, pp.493-500, 2014

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Increased demand for web advertising has resulted in a corresponding increase in the need to develop online personalized advertisement. This paper proposes an advertising slogan generation system reflecting preferences of users on the web. By using a social networking service (SNS) site as knowledge base of word preferences, and by employing an advertising slogan corpus, the proposed system aims to generate slogans that reflect advertising posts on SNS. Using model slogans selected from the corpus containing 24,472 slogans, the proposed system generates slogan candidates using the knowledge obtained from a post on SNS. These slogan candidates are selected by the following three indexes; the natural level given by a large scale balanced corpus, the semantic relations score using the advertising slogans, and the preference level obtained from SNS sites. Especially, the proposed system extracts preference data from these SNS fan pages and estimates preference level on each word based on bag-of-words model. This enables the proposed system to select slogans in fashion. The authors conducted an objective experiment to examine the quality of generated slogans. The result shows that (1) the natural level and semantic relation level are effective to select slogans that reflect a post (2) the preference level index contributes to select preferred slogans that interest people.