- 著者
-
横山 智哉
- 出版者
- 日本マス・コミュニケーション学会
- 雑誌
- マス・コミュニケーション研究 (ISSN:13411306)
- 巻号頁・発行日
- vol.95, pp.41-49, 2019-07-31 (Released:2019-10-25)
- 参考文献数
- 28
With the dramatic changes in the media environment in recent years, thetraditional models of mass media influence are being reconsidered. In this article,the author considers these research trends and introduces the empiricalinsights of survey experiments that examine the effects of information exposurein the current media environment. Specifically, the author introduces the argumentssurrounding the minimal media effects theory, which were first raised inthe 2010s. Next, the author focuses on the concept of cues that function as heuristics,and delves into the social consequences that result from changes in themedia environment by laying out the insights provided by survey experimentsrelated to the effects of media exposure. Finally, the author argues the importanceof explaining the insights gained through experimental research carriedout in the context of the real-world media environment by referring to thearguments surrounding the problems of external validity and exposure-basedpretreatment.