著者
清水 正博
出版者
地域農林経済学会
雑誌
農林業問題研究 (ISSN:03888525)
巻号頁・発行日
vol.45, no.4, pp.336-342, 2010 (Released:2012-04-06)
被引用文献数
1 1

Under the theme of fostering regional brands in the retailing world, this article examines the case of the Osakamon brand vegetables sold at supermarkets in Japan. The Izumiya Group has a network of more than 100 stores, of which more than 50 are supermarkets mainly in Osaka. Its business policy is community-based retailing, and it seeks to achieve a merchandise mix and selling method that is just right for the regional characteristics and lifestyle of customers living there. In this effort, it has begun to sell Osakamon brand vegetables. This article defines the characteristics of the purchasers by analyzing the sales data of the Osakamon brand, and examines the merits and demerits for the retailers handling such local vegetables. Also, it considers the challenges for retailers found in the examination, and shows the role of farm producers and government.
著者
Fernandez Cristhian 松田 敏信 古塚 秀夫
出版者
地域農林経済学会
雑誌
農林業問題研究 (ISSN:03888525)
巻号頁・発行日
vol.45, no.1, pp.27-32, 2009

2005年に公布された米国エネルギー政策法において,バイオエタノールの使用が義務づけられた.その後のバイオエタノール・ブームにより原料のトウモロコシの価格が高騰し,さらにトウモロコシへ作付け転換された大豆の価格もまた高騰している.こうした背景を踏まえ,本稿では需要体系モデルにより,トウモロコシと大豆それぞれについて,2005年エネルギ-政策法公布前後の国際需要パターンの変化を分析した.具体的には,それぞれの穀物について,主要産地であるアルゼンチン,ブラジル,および米国産の間の代替・補完関係の変化に注目した.分析の結果,トウモロコシでは,アルゼンチン産が奢侈財としての性格を強め,米国産が奢侈財から必需財へ変化していることが明らかになった.一方,大豆では,ブラジル産が必需財としての性格を強め,米国産が奢侈財としての性格を若干強めていることが明らかになった.
著者
中塚 雅也
出版者
富民協会
雑誌
農林業問題研究 (ISSN:03888525)
巻号頁・発行日
vol.44, no.1, pp.135-139, 2008-06-25

地方分権の流れのなかで、新しい地域自治や地域経営の確立が求められている。その一方で、過疎化、高齢化の進行する中山間地域では、基盤となる人口、人材の確保が困難になっており、定住促進、多様な主体の協働促進が重要な政策的課題となっている。定住促進については、近年では団塊の世代をターゲットとした多自然居住の促進など都市部からのいわゆるIターンを促す側面が注目されている。さらに、他出子弟など帰村を促すUターンや他出しながらの出身地域への関与の強化、離村の抑制という側面も重要と考える。後者の課題については、従来から地域への帰属意識や愛着心の醸成の必要性が指摘されるが、個人の価値観や地域との関係性が多様化するなか、地域と個人との望ましい関係について改めて検討することの意義は大きいと考える。以上のような問題意識のもと、本稿では兵庫県篠山市のK地区を事例対象として、地域における多様な主体の属性や集落の役職経験と地域へのコミットメントの関係性を分析することを目的とした。
著者
本田 恭子 伊藤 浩正 小田 滋晃
出版者
富民協会
雑誌
農林業問題研究 (ISSN:03888525)
巻号頁・発行日
vol.47, no.2, pp.185-193, 2011-09-25

This research aims to clarify the requirements of rural inhabitants in hilly and mountainous areas for newcomers from city areas. The result of the questionnaire survey conducted to the whole population of the K district in Iga-city, Mie prefecture is as follows. 1) Elderly inhabitants showed a tendency to hope for newcomers, or in-migrants, to be more beneficial to them such as living long term, constructing or buying houses, and acting as a leader of the area. 2) "Adapting to the area" which had been indicated from previous researches as a key requirement for successful migration had two aspects:obtaining membership (being a member of the rural community) and assimilation (assimilating into the daily life of rural inhabitants), and those who stayed in the district longer (e. g. people engaged in agriculture and forestry or self-employed) are likely to place more importance on the latter. 3) Inhabitants who were involved in agriculture (e. g. farmers) were more likely to expect the in-migrants to farm, but those uninvolved in agriculture (e. g. households that had consigned their farmland) had little interest in whether or not the in-migrants would farm.
著者
清野 誠喜 玉置 怜 滝口 沙也加
出版者
地域農林経済学会
雑誌
農林業問題研究 (ISSN:03888525)
巻号頁・発行日
vol.47, no.2, pp.249-254, 2011-09-25 (Released:2013-04-24)
参考文献数
11
被引用文献数
1

In this study, consumer experiments were used to verify the effects of onomatopoeia used in word-of-mouth reporting among consumers on sensations in the mouth. The results contribute to the knowledge of food companies using word-of-mouth reports that incorporate onomatopoeia for their marketing purposes. (1) The use of onomatopoeia in word-of-mouth reports among consumers improves the expression of the feel of the food in the mouth. (2) However, care should be taken that communication using onomatopoeia reduces, to a bare minimum, the amount of information aside from the onomatopoeia. (3) Consumers experiencing the feel of the food in their mouths, use onomatopoeia more frequently in their word-of-mouth reporting. (4) In particular, the use of onomatopoeia in word-of-mouth reporting persists when onomatopoeic expressions are viewed on product packages.
著者
大瀧 真俊
出版者
地域農林経済学会
雑誌
農林業問題研究 (ISSN:03888525)
巻号頁・発行日
vol.47, no.1, pp.66-71, 2011-06-25 (Released:2013-04-24)
参考文献数
8

The purpose of this paper is to clarify how the requisition and supplementation of farming horses was carried out in wartime Japan. Through the analysis, this study makes clear the following two points.1)The requisition of farming horses caused problems mainly in horse-using areas, such as Kanto, Hokuriku, and Tosan. In these areas, a large number of farming horses were required, and the short of horses resulted in an increase in the price. The famers were therefore obliged to substitute colts, old horses, and even cattle for horses.2)In the summer of 1937, two methods were used to obtain substitute horses. The first was to purchase colts in cooperation, which was supported by government subsidies. The second was to purchase aged horses through livestock merchants. Farmers had to pay more money for the latter and did not know when to expect delivery.
著者
野間 万里子
出版者
地域農林経済学会
雑誌
農林業問題研究 (ISSN:03888525)
巻号頁・発行日
vol.46, no.1, pp.23-32, 2010 (Released:2012-02-24)

This report clarifies the development of cattle fattening and its prerequisite in the prewar days in Shiga Prefecture, particularly its technical and economical aspects. During the period concerned, we should notice that the cattle had usually passed more than 5 years as farming cattle before fattening. The present analysis can be summarized as follows: (1) Regarding the fattening technique, cattle breeders classified their cattle into three categories, according to their form before fattening, thick or thin. Feed and fattening period varied with the category. That is, the condition in which cattle were kept greatly affected their worth as beef cattle. (2) Regarding the ideal beef cattle, cattle breeders developed fattening technique with the aim of marbling. In the late Meiji era, fat lumps were regarded as tokens of well fattened cattle, but in the early Showa, fat lumps seemed to be regarded as flaws. All the fat was demanded to be mixed in red meat. (3) Regarding the balance of cattle fattening, cattle breeders could expect certain profit, although before the introduction of fattening, keeping cattle brought expenditure.
著者
中村 哲也 丸山 敦史 矢野 佑樹
出版者
富民協会
雑誌
農林業問題研究 (ISSN:03888525)
巻号頁・発行日
vol.45, no.1, pp.52-57, 2009-06-25
被引用文献数
2

我が国におけるリンゴジュースの自由化は、1988年に農産物10品目の輸入自由化に関するGATT勧告を受諾し、その後の1990年から開始された。輸入枠があった自由化前の1987年の輸入量は僅か4,000tであったが、2006年には84,525tとなり、自由化後の輸入量は約21倍に急増している。他方、オレンジジュースも1992年に自由化されているが、1987年には8,500t、2006年には88,621tが輸入され、自由化後の輸入量は約10倍に急増している。オレンジジュースの輸入量と比較しても、リンゴジュースの輸入量が如何に拡大したかが分かる。そして、自由化開始以来、急増した米国産は、1997年には中国産にシェア第一位を、そして、2000年にはオーストリア産にもシェアを奪われ、2008年現在、輸入先国のシェア構成比も大きく変化している。他方、国内では2008年8月、青森県弘前市のリンゴ加工品製造・販売会社A社が、産地や加工法を偽装表示した飲料製品などを販売したとして、JAS法違反で業務改善が指示された事件は記憶に新しい。この事件は、リンゴジュースの自由化が開始以来、一般飲用と加工業務用の中国産濃縮還元ジュースを青森産ストレートジュースと不正表示した初めての事件であった。このように貿易自由化後に国内外で流通構造が変革したリンゴジュースの消費者選好構造について、本研究ではアンケートによるデータを用い分析する。
著者
中塚 雅也
出版者
富民協会
雑誌
農林業問題研究 (ISSN:03888525)
巻号頁・発行日
vol.47, no.2, pp.220-226, 2011-09-25
被引用文献数
1 2

These days, almost everyone uses the Internet.Communication tools such as Social Networking Service (SNS) have been developed in the last few years. However, information and communication technology (ICT) literacy is a problem, because many people in the rural areas are so old that they find it difficult to use. The purpose of this paper is to improve the user friendliness of SNS specifically designed for community development in rural areas and to consider the effects and problems in a practical case study at three residents' associations inSasayama city, Hyogo prefecture. The results show that the SNS is satisfied with actual conditions and an easy-to-use interface for the registrant. It acts as another platform for interaction among young residents and the urban people who interact with their community. Additionally, it serves as a management tool for regional information and knowledge.Although SNS will have to be improved with time, it is one of the useful communication systems for rural community development.
著者
青柳 斉 伊藤 亮司
出版者
地域農林経済学会
雑誌
農林業問題研究 (ISSN:03888525)
巻号頁・発行日
vol.46, no.2, pp.289-294, 2010-09-25

The consumer questionnaires done in the cities southward from Chang Jiang revealed that per capita rice consumption had been decreasing due to consumption of non-staple food and wheat products. In addition, about half of the answerers to the questionnaire had increased their japonica rice consumption. Consumers with a taste for sticky rice account for about 60% of the answerers. These indicate that southward from Chang Jiang, where the majority of rice produced is indica rice, there is a large market for Northeast rice, i.e., sticky japonica rice. On the other hand, most answerers indicated a taste for aromatic rice, which is related to rating Thai rice highly. Therefore, it is assumed that enlargement of the market for Northeast rice is conditioned by the relative price to indica rice and the possibility of breeding japonica rice as an aromatic rice.