著者
大石 泰彦
出版者
日本マス・コミュニケーション学会
雑誌
マス・コミュニケーション研究 (ISSN:13411306)
巻号頁・発行日
no.70, pp.17-27, 2007-01-30

The purpose of this article is to review select important studies (both books and articles) on ethics of mass media (or of journalists) published in the last decade in Japan. The themes of these studies can be categorized into three, which pertain to independent regulatory commission (e.g.press council), professional education for journalists (or for future journalists), and rules on routine newsgathering and editing. The most recent studies have focused more on social system of media ethics than on norms and behaviors of journalists.
著者
加藤 文俊
出版者
日本マス・コミュニケーション学会
雑誌
マス・コミュニケーション研究 (ISSN:13411306)
巻号頁・発行日
vol.50, pp.155-167,230, 1997

The present paper reports an on-going study on images of the Internet. By employing a content analytic approach, visual images of advertisement in a series of the"Internet Magazine" were coded and interpreted. It was found that the"conduit" metaphor is pervasive and seemingly privileged when we think and talk about the Internet. In it, communication is understood as a transfer of"information" from sender to receiver. I suggest that the Internet can be understood alternatively, from a"constitutive" view of communication, which perceives that meaning is constantly constructed, reconstructed, and maintained communicatively in occasions of social interactions.
著者
岡田 朋之
出版者
日本マス・コミュニケーション学会
雑誌
マス・コミュニケーション研究 (ISSN:13411306)
巻号頁・発行日
no.70, pp.55-66, 2007-01-30

The most significant media changes of the last decade were in the appearance and popularization of the Internet and in the extension of cellular phone functions. In this paper, I will firstly indicate how telecommunication and broadcast has been theoretically positioned in the process of their convergence and then touch upon the fact that media theorists saw the maturation of web communication and the development of print journalism to BBS and then blogging, accompanied also by the enlargement of conventional mass media such as TV-broadcasting to enable active participation by the viewer, as coterminous events. I will then argue that under the spread of cellular phones and the innovation of their handsets and services, a fulltime intimate community has been constructed as a deeply intimate area neither restrained by place nor physical space. It is likely that various media communication services will soon be offered targeting this intimate sphere and the small public sphere it provides on the web. SNS (social networking service) which has seen increasing popularity in recent years is one such example, and apprehending this phenomenon is one of the most important issues which media theories must address.
著者
野村 一夫
出版者
日本マス・コミュニケーション学会
雑誌
新聞学評論 (ISSN:04886550)
巻号頁・発行日
no.36, pp.29-41,193-194, 1987-04-30

Journalism theory seems to face a theory-constructive crisis today. The paradigm conflict with theory of information environments and the tendency to be absorbed into mass communication theory have placed Journalism theory as 'working theory.' That is precisely the reason why I propose reconstructing journalism theory a social theory which considers journalism a ideal principle of society. The weakness of journalism theory is that it has failed to grasp the relation between mass media and audience. To improve this weakness, it is necessary to rearrange journalism theory for audience behavior. In this regard, 'uses and gratifications' approach serves as a reference. It suggests two points at issue as follows, (1)Audience behavior is subjective and active significant action. (2)Audience behavior is essentially self-reflective, that is to say, andience reflect through mass media. In short, audience behavior is a social process of reflection of communicative subject. G.H. Mead clarified that the social process of reflection was a layered process based on the levels of communicative subject forming layered interactions. Mead's theory shows us as follows, (1)A subject of jounalism is reflective one, and he makes a chain of communicative subject from individual to 'self-conscious society.' To understand this, it is necessary to introduce sociological perspective for analyzing the audience-people.(2)Jounalism theory has to study 'meaning' in the Mead's sense, i.e.reflective knowledge grasped subject-correlatively. (3)As a inside consequence of this point, the duty of journalism theory is criticizing discom-munication as non-reflective Proeess. (4)An ideal of journalism is construction of'universe of discourse.' The pursuit of ideal condition of society should be also the duty of journalism theory. In this paper, it is attempted to reconstruct journalism theory from the standpoint of audience and setting communication concept as reflective process in its crucial zone and it is the first step toward reconstruction of journalism theory as'theory of sociological reflection'. And this project would lead a journalism theory to a critical theory to which resists suppressing power on social reflection of audience, i.e.communicative subject.
著者
三上 俊治
出版者
日本マス・コミュニケーション学会
雑誌
新聞学評論 (ISSN:04886550)
巻号頁・発行日
no.35, pp.74-91, 292-291, 1986-04-30

The theory of mass society was born in the nineteenth century in Europe and developed as a critical theory on modern industrialized society from a macroscopic viewpoint. The historical development of the theory can be devided into the following six phases : (1) "aristocratic" theories in the nineteenth century, (2) "democratic" criticism towards the totalitarian state in Germany and Italy after World War I, (3) critical theories on post World War II American society, (4) theoretical debate on the nature of "Mass Society" in 1950's Japan, (5) decline of the "Mass Society" theory and the rise of other new theories such as theories of the Post-Industrial Society, and (6) revival of the theories of "Mass Society" in 1980's Japan. Recent discussions on "Mass Society" can be viewed from two approaches. One is the theory of "the new middle mass" by Y.Murakami, and the other is the theory on "consumption culture" asserted by marketing practioners. According to Murakami, social class or stratification has become unstructured and the value system has changed drastically along with the rapid economic growth in the 1960's. This has resulted in the dominance of a "new middle mass" whose political attitude is generally conservative. Murakami's discussion neglects the manipulative aspect of media use and as a result shows a conservative bias. Proponents of the consumption culture approach focus on the rise of a new generation which prefers sensitivity to reason and tends to express themselves through differentiated lifestyles, resulting in diverse consuming behavior. Their discussion pays little attention to the negative aspects of consumption culture. Although these new "mass society" theories overestimate the structural change in contemporary matured mass society and underestimate the influence of mass media, we should learn much from them, because they might provide the basis for constructing the macroscopic structural model which explains the impact of media upon individuals and society.
著者
後藤 文康
出版者
日本マス・コミュニケーション学会
雑誌
新聞学評論 (ISSN:04886550)
巻号頁・発行日
no.35, pp.120-131, 290-289, 1986-04-30

In the late 1950s when Japan was runinng at full speed toward becoming an economic power, a new type of people began to emerge. They drastically changed the framework of the "masses" which until then referred to the "general working class, including labours and farmers." The masses situated in the lower part of the traditional pyramid-shaped society have come to occupy the central and major part of the present oval-shape society. The masses in this society were highly educated and shared almost equal health. Along with the emergence and expansion of the new "masses, " the newspaper was forced to change in order to arise their interest. The first noticeable change was the increase of news and information on home and community life, sports and leisure. It was then followed by an increase in international news items and the expansion of readers' columns. In this period, when the goal of average-people was to improve their standard of living in the same way that others were doing, the task for the newspaper was to understand and respond to such needs and to point out frictions and contradictions. Challenged to fulfill this task, newspapers, the national papers in particular, competed with each other in increasing their number of pages. It was then in the middle of the 1970s that the newspapers have again witnessed a change in the masses. In the so-called "mature" society, people were no longer easily satisfied with homogenized information. The word "bunshu(diverse and divided masses)" was even coined. The newspaper could no longer mass-produce standardaized news only. In order to meet diversified demands, newspapers then have chosen the strategy of multiple-option. Pages on specific topics like health and medical care were increased and separate editions which could be termed 'living journal' were issued. Newspapers from this stage, however, have become often puzzled by the "whimsical" masses who seemed to have become more inquisitive and curious. Protection and consideration for human rights and privacy are thus the biggest problems that newspapers face at present. Nevertheless, it is obvious that the masses, whether they undergo another change or not, will continue to be the key factor in the survival of the newspaper. This is so not only from the financial point of view but also in opinion formation. How should the newspaper fulfill its mission by not losing support from the masses? The author proposes the concept of "paternal journalism, " which entails : cool and mature judgement, broad viewpoint, generosity, self-restraint, rich knowledge, protection of the weak from the strong, and strength …all of which are required by the present-day masses to actualize what may be called the ideal journalism.
著者
大島 十二愛
出版者
日本マス・コミュニケーション学会
雑誌
マス・コミュニケーション研究 (ISSN:13411306)
巻号頁・発行日
no.70, pp.177-194, 2007-01-30

From the Meiji to the Taisho era, newspaper companies had undergone a particularly large growth in their enterprises. This paper focuses on "Kodomo Hakurankai" (the children's exhibition) held in 1926 and demonstrates how newspaper companies incorporated the issue of children's cultural programs into their corporate strategies. A special mention of this exhibition was that the first newspaper daily specifically for children was published in Japan. This fact is important in two senses. For one thing, considering that newspapers were regarded as for adults, the fact that a children's newspaper was published is significant. For another, the main occupation (publishing newspapers) was newly produced by the side job (various activities including the children's exhibition).