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1 0 0 0 TVCMの体験類型の再現可能性について:Creative Genome Projectにおける各CCTの典型文作成、および体験の再現検証

著者: 佐々木淳
出版者: 一般社団法人人工知能学会
雑誌: 人工知能学会全国大会論文集
巻号頁・発行日: vol.2020, pp.3P1OS16a02, 2020

<p> 筆者が行っている TVCM の解析プロジェクト「 Creative Genome Project 」では、日本の TVCM における代表作品群を解析し、視聴者の読後感を基に TVCM における「体験」を 16 に分類している . ( この「体験」を本解析モデルにおいては CCT( コミュニケーション・コンセプト・タグ ) と呼称している . ) これら CCT を簡易に再現可能にするため , 今回は 11 種類の CCT に対して以下の研究を行った . ① まず 11 の CCT それぞれを特徴付けるため , 各 CCT に属する代表的な CM コンテンツの持つ深層構造(物語の骨格・フレーム)を解析し , 11 の各体験パターンそれぞれに対して , この構造を反映した典型文章を作成した . ② これらの典型文章に対し ,16 業種の商品やサービスを代入し , 意味的な練度を保つ文章を作成した . その上でこれら文章においても ,CCT や読後感がずれていないかを検証した . 結論として ,11 の CCT について概ね再現が良好であった . 以上について , 主に方法論と結果 , 今後の課題について報告する . </p>

2021-10-19 01:45:05
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1 0 0 0 IR 沖縄県の地域性をだしたテレビCMの有効性の研究

著者: 宮森正樹
出版者: 沖縄国際大学商経学部
雑誌: 商経論集 (ISSN:02887673)
巻号頁・発行日: vol.24, no.1, pp.73-99, 1996-03

2021-10-19 01:30:06
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https://ci.nii.ac.jp/naid/110000979282

1 0 0 0 IR TVCMにおけるスプリット・スクリーン表現の問題点と課題 : 国内の放映作品の分析をとおして

著者: 脇山真治
出版者: 九州大学大学院芸術工学研究院
雑誌: 芸術工学研究 (ISSN:13490915)
巻号頁・発行日: no.7, pp.1-16, 2007-03-30

There is a method of dividing a screen into the expression technique of TVCM and showing it two or more images simultaneously. It is the so-called "Split-Screen." It is used for looking forward to the trial of graphic design with emphasis of the goods characteristic, extension of an image, a figurative expression, and so on. For the background according to which a split screen is introduced into TVCM, social and technical backgrounds, such as increase of the amount of information, improvement in the speed of action or thinking, and enlargement of the accuracy of a television set, can be considered. Furthermore, restrictions of the time given to TVCM and demands from a sponsor are also one of the reasons. Moreover it is also a fact that the environment of the work which can perform screen division and composition easily has been improved. However, a "Split-Screen" must not cause a audience's visual confusion, and it must carry out usage which considered the message and expressional adjustment, and the suitable effect of communication of TVCM.

2021-10-19 01:15:06
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1 0 0 0 OA <査読付論文>子どもの貧困の定義を探るー法政策の検討に向けてー

著者: 池谷和子足立文美恵今出和利
出版者: 東洋大学現代社会総合研究所
雑誌: 現代社会研究 = The Journal of Contemporary Social Sciences (ISSN:1348740X)
巻号頁・発行日: vol.17, pp.1-13, 2020-03

2021-10-19 01:12:58
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http://id.nii.ac.jp/1060/00011780/

1 0 0 0 OA 小笠原硫黄島の異状隆起と最近の火山現象について

著者: 森本良平小坂丈予羽鳥徳太郎井筒屋貞勝浦部和順高橋春男岡田義光平林順一伊佐喬三磯部宏
出版者: Tokyo Geographical Society
雑誌: 地学雑誌 (ISSN:0022135X)
巻号頁・発行日: vol.77, no.5, pp.255-283, 1968-10-25 (Released:2009-11-12)
参考文献数: 25
被引用文献数: 3 3

Unusual uplift of the land was found about an insular active volcano Iwo-jima, Ogasawara archipelago, 1, 200 km south of Tokyo. Remarkable retreat of shore line was revealed by reviewing topographic maps and aerophotographs of the island. Some upward movements of the island are to be one of the most principal reasons of the retreat. As the clear evidences of the upheaval of the land, following phenomena were observed by the writers who investigated the island five times from 4th July to 23rd August 1968 : a) Sunken vessels and a landing craft have emerged on the western coastal beach of the island : b) Faults and cracks appeared on the abandoned run-way of the former Japanese Navy in the central part of the island ; c) Coastal reef emerged on the sea to connect off shore islet with the island ; d) New coastal terraces were formed on the sand beaches ; e) Fresh living corals were exposed on the sea.Results of the investigations are enumerated as follows : 1) About 8 m upheaval of the land since 1953-4 was revealed by levelling survey at the western coast of the island. 2) Amount of uplift observed on the above-mentioned run-way is smaller in its central part than in both terminals, maximum vertical displacement of the fault being 3 m. 3) Tide gauge installed at the western rocky coastrecorded slight relative down of sea level but further observation should be continued without disturbance by typhoon to obtain more reliable data. 4) No expected microseisms were recorded on the high sensitive electro-magnetic seismographs except 2 or 3 per day. 5) Temperature of the fumarolic gases were 95-123°C, 10-25°C higher than that observed in 1935. In spite of the rise in temperature, gases of so called high temperature type, such as sulphur dioxide and halogens, were not contained. 6) Composition of the sublimates also accords with these results of chemical analyses of the gases. 7) Content of each main component element and its ratio to other ones is quite variable in several hot springs whose pH values range from 2.1 to 6.8. 8) Analcite was identified by X-ray and DTA analyses in the tuff forming Moto-yama, an eastern main flat cone of the island. Genetic condition of the mineral inferred from its chemical composition may indicate submarine eruption of the volcano. 9) Three weak zones were recognized by the present investigations in addition to the two ones previously reported by Tsuya. Thus three are arranged radially through the center of the eastern main cone and the two are arranged concentrically around the foot of the same cone. From these weak zones phreatic explosions are expected in future, if they occur. 10) Nothing more than mere weak phreatic explosion was recorded through the historic activity of the volcano. Artificial filling up of the vent, such as the pavement of the surface often causes the small explosion at fumarole. 11) Submarine eruption recently found at the sea bottom, about 5.4 km NNE of the South Sulphur Island, about 50 km south of the island did not occur recently but must have repeated rather stationarily.According to the present investigations, no remarkable magmatic explosion could be expected except those small phreatic ones, same one of which has often occurred on the island. Chemical composition of the gases does not indicate any approach of hot magma to the surface.