- 著者
-
藤谷 健
- 出版者
- 日本マス・コミュニケーション学会
- 雑誌
- マス・コミュニケーション研究 (ISSN:13411306)
- 巻号頁・発行日
- vol.96, pp.47-60, 2020-01-31 (Released:2020-06-17)
- 参考文献数
- 1
Recent years have seen the emergence and continued evolution of anunprecedented landscape of digital media products and platforms, mobiledevices, and distribution and consumption patterns. Triggered and acceleratedby digital innovation, these changes have given rise to new challenges for legacy media organizations, such as newspaper publishers. A transformation of thenewsroom has been underway in major publishers around the world. The AsahiShimbun, the second largest national daily in Japan, is no exception. This paperis in the process of transforming itself into an integrated news organization( i.e.,one that publishes in both digital and print formats). Reporters and editors areexpected to adapt their mindset and workflow and adopt new skills and roles inline with audience-first journalism. Given this, we have set three goals: ⑴ toserve targeted audiences with targeted content; ⑵ to publish on the platformsused by the target audience; and ⑶ to produce and publish continuously tomeet audience needs. This requires a deeper, broader understanding of the targetaudience, so the paper has developed Hotaru, a new editorial analytics dashboardfor the newsroom in 2016. An abbreviation of “in-HOuse Tool for Analyzingand Reporting Users’ Activities,” Hotaru provides reporters and editorswith access to a rich source of real-time data, thereby helping them to developa better understanding of the impact of stories and the importance of audienceengagement. This new habit of looking at data is clearly helping to encourageeditorial experiments in the newsroom. For instance, if journalists want toreach out to mothers for stories on parenting, they can strategically use LINE,a messaging app that is popular among mothers. In this case, such stories areshared and spread effectively through the mothers’ networks. In another successfulcase, a reporter can, based on single coverage, file two types of storiesto meet the needs of two different target audience groups.