著者
早乙女 誉 S. Nicole CULOS-REED
出版者
Japan Society of Sports Industry
雑誌
スポーツ産業学研究 (ISSN:13430688)
巻号頁・発行日
vol.28, no.2, pp.2_141-2_148, 2018 (Released:2018-04-20)
参考文献数
19

The purpose of this article was to introduce the role and importance of physical literacy in Canadian Long-Term Athlete Development (LTAD) and physical education, and to consider the applicability of physical literacy in Japanese athlete development and physical education.    Physical literacy can be described as “the motivation, confidence, physical competence, knowledge and understanding to value and take responsibility for engagement in physical activities for life”. The concept is recognized as the foundation for LTAD. However, the effectiveness of LTAD and physical literacy have not been made clear because there has been no concrete measurement.     On the other hand, in a physical education setting, recent studies have recommended the assessment of outcomes of physical education by the Canadian Assessment of Physical Literacy (CAPL). If the reliability and validity of CAPL is confirmed, further studies are expected to procced in the fields of LTAD and physical education.     In conclusion, there are a lot of research subjects within LTAD and physical education settings, while the attention to physical literacy is increasing. Therefore, the applicability of physical literacy in Japanese athlete development and physical education needs to be considered with careful attention to future research trends. In addition, the discussion on sharing the goal of developing physical literacy between athlete development and physical education is one of the important issues.
著者
入江 由香子 小笠原 正志 吉田 裕人
出版者
Japan Society of Sports Industry
雑誌
スポーツ産業学研究 (ISSN:13430688)
巻号頁・発行日
vol.28, no.4, pp.4_345-4_355, 2018 (Released:2018-10-12)
参考文献数
36
被引用文献数
1

The purpose of this study was to examine the business model of sports tourism utilized by the South Korean walking trail "Jeju Olle", leading to social change not only domestically but also internationally. Jeju Olle was opened in 2007 and currently it offers 26 courses (totaling 425 km). From 2011 to 2014, over a million Korean walkers rushed to Jeju, causing a walking tour boom. Jeju Olle has changed the leisure-time activities, regional economy, and policies of Korea and it is spreading to Kyushu Olle and Mongol Olle. Ms. Myung-sook Suh, the founder of Jeju Olle, serves as the president of the Jeju Olle Foundation, a non-profit organization (NPO) that operates without dependence on administrational subsidies. The NPO succeeded in transforming an old country road into a fashionable trail decorated with a gentle feminine sensibility that has become known as the "Olle" brand. The NPO’s business operates on revenue from membership fees, company sponsorships, and sales of original brand products and it is supported by a large number of volunteers. Thus, it is a sustainable business model made possible by its financial independence, enthusiastic followers, and brand image, based on female sensibilities and flexibility, and it represents a new global approach to health promotion.
著者
大下 和茂 山口 恭平 大山 泰史 萩原 悟一 船津 京太郎
出版者
Japan Society of Sports Industry
雑誌
スポーツ産業学研究 (ISSN:13430688)
巻号頁・発行日
vol.25, no.1, pp.1_39-1_48, 2015 (Released:2015-05-27)
参考文献数
22
被引用文献数
1

The purpose of the present study was to investigate the perception regarding TAIKAN (which means the trunk or torso, including the core) exercise training among young adults. A questionnaire-based survey was performed on university students (n = 236) to clarify the relationships between exercise habits, perception of TAIKAN training exercise, and frequency of implementation of the same. The participants, who exercised regularly (30 or more min per day, 2 or more days per week, and maintaining this for more than 1 year) , had a higher proportion of understanding of TAIKAN than the participants who did not exercise. However, even most of the participants who did not exercise were aware of the word TAIKAN. The participants who exercised regularly performed TAIKAN training at a high frequency, even if they did not understand the meaning of TAIKAN. Furthermore, among the participants who understood TAIKAN, 20-30% consciously train their upper arm or thigh muscles, and 10% train their forearm or lower thigh muscles. These results suggest that although awareness of the word TAIKAN was high, regardless of presence or absence of exercise habits, its meaning might not be properly understood. Therefore, to enhance the effect of training, it is important to instruct people in the correct way of performing TAIKAN training exercises.
著者
鈴木 聡一郎 林 末義
出版者
Japan Society of Sports Industry
雑誌
スポーツ産業学研究 (ISSN:13430688)
巻号頁・発行日
vol.19, no.1, pp.1-8, 2009 (Released:2009-11-05)
参考文献数
19

Ski boots are generally important for assisting progress in ski turn technique as an interface between a skier and a ski. This study is aimed at developing a new ski boot that can improve the results of alpine ski races for Japanese players. In this paper, a new design of a ski boot that is adjusted to the features of the frame of Japanese athletes was experimentally examined. As a result, it was demonstrated that the front part of the upper shell of a ski boot should be lower and the rear part should be higher than the normal upper shell for providing well-balanced quick leaning of the leg in the ski turn. Finally, the effect of the new upper shell was verified in giant slalom and slalom test by Japanese alpine ski players of the first rank.
著者
霜触 智紀 笠巻 純一
出版者
Japan Society of Sports Industry
雑誌
スポーツ産業学研究 (ISSN:13430688)
巻号頁・発行日
vol.32, no.4, pp.4_433-4_452, 2022-10-01 (Released:2022-10-14)
参考文献数
33

This study aims to examine the structure of the corporal punishment-related factor and to explore predictors of corporal punishment behavior through a nationwide survey. A questionnaire survey was administered to teachers of athletic club activities working at Japanese junior high and high schools (337 valid responses from 39 prefectures) . Items of the corporal punishment-related factor scale, basic attributes, experiences of corporal punishment behavior, and experiences of feeling likely to use corporal punishment comprised the survey’s content. The scale’s items were scored from 1 to 5 points; the higher the scale score, the greater the awareness of the corporal punishment-related factor. An exploratory factor analysis (maximum likelihood method, Promax rotation) was conducted to examine factor structure. Covariance structure analysis was then conducted to examine the relationship between extracted corporal punishment–related factors and the experiences of corporal punishment behavior. (1) Results of factor analysis revealed 26 items associated with five factors: I) “teacher’s policy and beliefs”, Ⅱ) “unachieved goals of students and team”, Ⅲ) “teacher’s view of victory’s importance”, Ⅳ) “pressure to win the game” and V) “negative attitudes of students”. Reliability examination and Cronbach’s alpha coefficients confirmed the scale’s internal consistency. Additionally, subscale items’ factor loadings confirmed the simple structure, and factor validity was generally confirmed based on categories of corporal punishment–related factors from previous studies. (2) Results of analysis of covariance structure indicated that “teacherʼs policy and beliefs” and “teacher’s view of victory’s importance” might predict corporal punishment behavior. Additionally, this study found that pressure to win the game may be the cause of corporal punishment behavior. The results of this analysis could be used to assess corporal punishment–related factors that teachers perceive in athletic club activities.
著者
久保 賢志 杉本 厚夫
出版者
Japan Society of Sports Industry
雑誌
スポーツ産業学研究 (ISSN:13430688)
巻号頁・発行日
vol.29, no.4, pp.4_227-4_238, 2019 (Released:2019-10-11)
参考文献数
24

In this study, we examined organizational responses to the commercialization of high school sporting events. Based on press releases and information obtained from the High School Athletic Federation, we analyzed the social factors that influenced the decisions of the federation, which focuses on summer high school sporting events and has comprehensively unified such events in a move toward commercialization. Results have revealed that the commercialization of high school sporting events, led by the All Japan High School Athletic Federation, has been accompanied by organizational responses such as the introduction of corporate and bib sponsorship and foundation incorporation (including incorporation into public foundations). Since the implementation of sponsorship funding in 1993, interscholastic athletic events’ operating expenses have been party financed by private companies. In 2001, the organization’s focus changed from volunteering to providing an environment that facilitates organizational responses and the receipt of sponsorship funds. In 2009, a bib sponsor with a strong business background was introduced on a trial basis, and interscholastic athletic events were finally established in 2010 by expanding the range of activities.
著者
菅原 尚子 武藤 泰明
出版者
Japan Society of Sports Industry
雑誌
スポーツ産業学研究 (ISSN:13430688)
巻号頁・発行日
vol.32, no.3, pp.3_363-3_375, 2022-07-01 (Released:2022-07-23)
参考文献数
6

The sports participation rate, which indicates the exercise habits of people, has increased significantly in the last 30 years. According to the survey of household economy, the ratio of sports admission fees to education and entertainment expenses is on the rise. Then, how much has the sports spectating rate, which indicates whether or not a person spectated at sports events at least once a year, increased? In this study, we investigated whether the increase in the spectating rate could be confirmed by macro data. The data was secondarily obtained from the “National Sports-Life Survey” and “National Sports-Life Survey of Children and Young People” conducted by the Sasakawa Sports Foundation, and the ratios of respondents who had spectated some kind of sports in the last year were aggregated and compared by survey year. To evaluate the significance of difference in each survey year, Kruskal-Wallis test and Bonferroni correction were used. As a result of the investigation, a significant increase in the spectating rate was observed from 1994 to 2010 for adults excluding students, and no significant decrease was confirmed thereafter. On the other hand, for professional baseball (NPB) and soccer (J-League), there was no increasing trend in the spectating rate. This suggested that the absolute number of spectators is small compared to the whole population in Japan. Although sports admission fees have increased due to the repeaters, from the viewpoint of the spectating rate, even if the number of spectators at one event increases, it gives small impact on the spectating rate of the whole, as long as the venues are in a biased location. In order to increase the number of spectators, it is important that various events be held in various areas.
著者
石坂 圭三 間野 義之
出版者
Japan Society of Sports Industry
雑誌
スポーツ産業学研究 (ISSN:13430688)
巻号頁・発行日
vol.20, no.2, pp.159-171, 2010 (Released:2010-11-22)
参考文献数
21
被引用文献数
6 3

There have been some quantitative studies about the economic impact of professional sports teams on local regions, but there hasn’ t been any study in Japan that quantified the value, including the intangible or public goods value of a professional sports team, for a city. The objective of this paper was to estimate the money value, including intangible value, of a professional sports team for a city by using CVM (Contingent Valuation Method) and to find if the evaluation of the public goods aspect of a professional sport team by local residents has a positive effect on WTP (willingness to pay) . We selected the Japanese professional baseball team “A” and conducted CVM surveys in “B” city in which “A” team locates its home stadium. We estimated that the value of “A” team for “B” city is 141~341 million yen minimum, and 488~1,175 million yen maximum for a year and the present value as 2.4~5.9 billion yen minimum and 8.4~20.3 billion yen maximum. And we found that the evaluation of the public goods aspect of a professional sports team by local residents has a positive effect on WTP.
著者
千葉 直樹 永谷 稔
出版者
Japan Society of Sports Industry
雑誌
スポーツ産業学研究 (ISSN:13430688)
巻号頁・発行日
vol.25, no.2, pp.2_327-2_336, 2015

The purpose of this study was to examine the changes in characteristics of spectators of professional basketball teams, and the relationship between frequency of attendance and participant motives in Sapporo. The name of the professional basketball team and its company changed from "Rera Kamuy Hokkaido" to "Levanga Hokkaido" in 2011. Questionnaire surveys conducted in 2010 and 2012 were analyzed. Findings indicated that between the two research periods there was no change in spectators′ characteristics according to sex and age groups. Previous studies had indicated that 70% of spectators were women and half of these female spectators were between the ages of 20-40. About 80% of spectators surveyed participated in both research periods. The 2012 results indicated that the percent of spectators who had belonged to basketball club in their junior and high school days was higher compared to that in 2010.
著者
霜島 広樹 木村 和彦
出版者
Japan Society of Sports Industry
雑誌
スポーツ産業学研究 (ISSN:13430688)
巻号頁・発行日
vol.23, no.1, pp.1_19-1_32, 2013

The purpose of this study was to clarify the influence of watching an exhibition match by coaches on tennis club members.<BR>    In order to examine that, we conducted 3 studies as follows:<BR>【Study 1】: To make a hypothesis about the influence of watching an exhibition match by coaches on club members, we conducted interview researches for spectators in the exhibition match of November 2011.<BR>【Study 2】: To test the hypothesis quantitatively, we staged an exhibition match again and carried out a questionnaire survey for tennis club members before and after the exhibition match.<BR>【Study 3】: To supplement Study 1 and Study 2, we conducted interview research for coaches of players in the exhibition match and to clarify the influence of watching the exhibition match on club members, from the standpoint of coaches.<BR>    As a result, the main findings are summarized as follows. First, watching an exhibition match by coaches affects "tennis commitment (watching) " , "respect" , "psychological distance for coaches" , and "attitude for tennis" among club members. In addition, watching an exhibition match by coaches affects "Trigger of Skill Mastery" and "to break out from routine" . Therefore, staging an exhibition match could be effective as a strategy in club management.
著者
菅 文彦 古川 拓也 舟橋 弘晃 間野 義之
出版者
Japan Society of Sports Industry
雑誌
スポーツ産業学研究 (ISSN:13430688)
巻号頁・発行日
vol.27, no.3, pp.3_223-3_232, 2017 (Released:2017-08-03)
参考文献数
20
被引用文献数
1

The aim of this study was to verify the hypothesis that the inhabitants who have higher spectating intention or behavior at sporting events in their hometown hold higher place attachment.     Through the comparison of place attachment among the inhabitants, significant differences have been found. The inhabitants who have higher spectating intention hold a higher degree of place attachment. Moreover, the inhabitants who have experience of spectating behavior hold a higher degree of place attachment than those who do not have it.    The results of this study indicate some existence of the relationship between spectating intentions or behaviors at sporting events, and place attachment. However, the cause and effect relationship between them has not been established clearly. It is necessary to make continuous research targeted at the inhabitants.
著者
久保 大輔
出版者
Japan Society of Sports Industry
雑誌
スポーツ産業学研究 (ISSN:13430688)
巻号頁・発行日
vol.30, no.3, pp.3_297-3_314, 2020 (Released:2020-07-24)
参考文献数
19

There is a hypothesis that the English Premier League clubs, whose broadcast rights are over 50% of their total revenue, fail to place importance on individual customers. At the same time, there is another hypothesis that Japanese League clubs, whose broadcast rights are limited - i.e. about 21 billion yen a year is divided among 55 clubs - should consider that individual customers are important with regard to their managerial judgement. This study analyzes football clubs' Mission Statements regarding who is targeted in order to create values or solve the problems they may have on a daily basis. Charters of 20 clubs of Premier League and Creeds of 55 clubs of Japanese League were investigated by utilizing a KH Coder, which is suitable for data analysis of words of Japanese and English. This contributed to the discovery of the fact that it is the Premier League, rather than the Japanese League, that uses a lot of words such as “supporter,” which refer to individual customers. Despite the fact that in the Premier League at least 10 billion yen per club is guaranteed from broadcast rights and revenue from individual customers is under 20% of total revenue, they share their will to promise supporters to provide values that meet their potential needs through mission statements such as Charters. This might be why very high average attendances are realized and an attractive market has been established. On the other hand, the Japanese League - about which it has been pointed out that “there is no awareness of customer's definition in Japanese professional sports management (Machida, 2016)”- should review and rebuild its mission statement by using appropriate words, such as those used by the Premier League. It is argued that this is one of the important factors which will influence the future development of Japanese football.
著者
間野 義之 庄子 博人
出版者
Japan Society of Sports Industry
雑誌
スポーツ産業学研究 (ISSN:13430688)
巻号頁・発行日
vol.20, no.1, pp.73-79, 2010

The aim of this research was to clarify the change in service quality of a stadium before and after the introduction of CCT using one facility in Japan as a case study, and to compare some performance data before and after the introduction of CCT. The data before CCT were collected in May 2006 and the post- CCT data were collected in November 2008. Random sampling of respondents was used in those years. In total, 758 respondents in 2006 and 292 respondents in 2008 were asked to complete the questionnaire after the football game. Some of the mean scores of "Cleanliness and comfort" , "Food and drink" , "Litter box" , "Toilet" and "Staff" were significantly higher than those of before CCT. However, the service quality of "Easy to watch" did not change between those years significantly.
著者
松山 博明 土屋 裕睦
出版者
Japan Society of Sports Industry
雑誌
スポーツ産業学研究 (ISSN:13430688)
巻号頁・発行日
vol.25, no.1, pp.1_111-1_122, 2015

This study aims at revealing the current situation and challenges of the sports instructor overseas dispatching project. For that aim, in this paper, in our analysis of the activities of Bhutan National football team in this project, we categorized those activities and suggested the following policies to strengthen the team. First, we need to organize a system for scouting and developing new talent. We also need to promote football and improve the circumstances for playing football. Making opportunities for players to experience big matches and training sessions abroad is also essential.