著者

束原 文郎

出版者

Japan Society of Sports Industry

雑誌

スポーツ産業学研究 (ISSN:13430688)

巻号頁・発行日

vol.28, no.1, pp.1_131-1_134, 2018 (Released:2018-02-09)

参考文献数

5

著者

塚本 拓也 西脇 智洋 吉野 次郎 藤村 慎也 高橋 義雄

出版者

Japan Society of Sports Industry

雑誌

スポーツ産業学研究 (ISSN:13430688)

巻号頁・発行日

vol.25, no.2, pp.2_337-2_350, 2015

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The present study aimed to provide an overview and compare Master′s degree programs to clarify the characteristic features of the curriculum course contents and lecture formats among four Master′s programs in sport management education: the TIAS in Japan and the AISTS, FIFA Master, and FIMBA programs in Europe, by utilization of semi-structured interviews and analysis of the data from the interviewees.<BR>    The paper clarifies that there are two types of Master′s programs designed to foster practical sport managers: 1) programs supported by the IOC and FIFA, and 2) newly developed programs of existing university graduate schools. Both types of programs differ in their lecture formats. In the type 1 programs, experts working in the IOC and IFs are invited as guest speakers to give lectures that are mostly organized around a discussion format and basically involve the use of PowerPoint slides. On the other hand, in the type 2 programs, the classroom format is generally followed, in which individual classes by instructors are taken weekly and over an extended period of time, following the set pattern of the university graduate schools. However, the curriculum is also flexible, where guest speakers are invited, using the same Powerpoint format through discussion as in the type 1 program. Furthermore, the study revealed that the subjects of each graduate school can be divided into common subjects and specific subjects. The point of difference among the said subjects was found to lie in their focus on the graduate′s destinations, keeping in mind the concept of the backgrounds and human resources installed in each graduate school and program.<BR>    In conclusion, our study reveals new findings in context of the professional graduate schools in Japan and Europe.

著者

Hiroto SHOJI Tadashi KURAMOTO Yoshiyuki MANO Yoshio NAKAMURA

出版者

Japan Society of Sports Industry

雑誌

Journal of Japan Society of Sports Industry (ISSN:13430688)

巻号頁・発行日

vol.19, no.2, pp.119-127, 2009 (Released:2009-12-03)

参考文献数

16

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The purpose of this study was to estimate the distance decay parameters of J-League season ticket purchase rate, and to clarify the relationship between the distance decay parameters and population densities/competition of catchment areas. The total number of the sample was 53,727 which came from the season ticket holders of 20 J-League clubs in 2007. The distance and the population were calculated by using Geographic Information System. The findings of the analyses are summarized as follows;    A gradually weakening relationship between J-League season ticket purchase rate and distance from stadium was observed. Also it was shown that the distance factor has an effect on the J-League season ticket purchase rate. The distance decay rate of densely populated area is low (distance decay slope is gentle) , while the distance decay rate of thinly populated area is high (distance decay slope is steep) . The catchment areas of J-league season ticket compete with other clubs′ catchment areas in the densely populated regions. That is to say the spatial demand, which is the distance decay rate of J-League season tickets, is affected by the difference of city size and the existence of other competing clubs.

著者

飯田 義明

出版者

Japan Society of Sports Industry

雑誌

スポーツ産業学研究 (ISSN:13430688)

巻号頁・発行日

vol.16, no.1, pp.13-23, 2006

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The purpose of this study was to clarify the way in which the stadium securitization was introduced to finance professional football clubs in England during the period of 1989 to 2002, and also to analyse the general structure and current practices of such deals. First phase of this development was the modernization of stadiums, prompted by the Taylor Report. The second phase was characterised by the transformation of clubs into joint-stock companies for more stable financing, which also coincided with the stadium refurbishment and the consequent spread of stadium hospitality business. The third phase was where the clubs discovered securitization of stadiums as a method of attaining long-term financing. It was discovered that the place of stadium in the club's financial operation was thereby changed. It was also found that securitization is a large and long-term source of finance, which also happens to be more flexible than loans from banks, and therefore easier to use. However, it also became clear that this method of financing requires each club to maximize their stadium revenues. These English cases also suggest that depending on where the money is reinvested, such financial practices can potentially put club finances in danger.

著者

依田 充代 北村 薫

出版者

Japan Society of Sports Industry

雑誌

スポーツ産業学研究 (ISSN:13430688)

巻号頁・発行日

vol.27, no.2, pp.2_163-2_175, 2017 (Released:2017-04-15)

参考文献数

44

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This study compares awareness about doping between Japan, which has less doping cases, and Italy, where doping is widespread, second only to that of Russia. The research sample was comprised of university physical education students. The item “opinion about doping” was divided into a doping item and a sports standards item, and the reliability of the scale was demonstrated by confirming the hypothesis model through structural equation modeling.  Result 1: The Japanese group had a significantly lower value than the Italian group with regard to awareness of special doping (awareness to justify doping for the success of famous athletes and teams).   Result 2: Italian students showed significantly stronger negative influences on “the spirit of fair play” and “doping awareness” than Japanese students. A stronger “spirit of fair play” significantly negatively influenced “doping awareness”. Furthermore, the Japanese students showed significantly stronger positive influences on “special doping” and “doping awareness” than Italian students.    Conclusion: We can conclude the following: (1) Italian university students do not generally approve of doping but tend to approve of doping for the success of famous athletes and teams, whereas Japanese students do not; (2) in Italy, there is a tendency to not approve of general doping, reflecting a higher spirit of fair play; however, in Japan, there is only a weak relation between the spirit of fair play and doping awareness; and (3) the relation between special doping awareness on doping awareness is stronger in Japan than that in Italy.

著者

大橋 恵 藤後 悦子 井梅 由美子 川田 裕次郎

出版者

Japan Society of Sports Industry

雑誌

スポーツ産業学研究 (ISSN:13430688)

巻号頁・発行日

vol.26, no.2, pp.2_243-2_254, 2016 (Released:2016-10-21)

参考文献数

22

被引用文献数

1

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Playing sports occupies an important place in the life of elementary school children. Community sport clubs can provide children with adequate opportunities to exercise. However, researchers have indicated certain problems faced by such clubs, due to their status of being volunteer associations.    The present study investigated problems faced by community based junior sports clubs in Japan, from the perspective of coaches participating in these clubs as volunteers. An online survey was conducted with sports coaches who had experience in coaching team sports in community based junior sport clubs in Japan (N = 456). A questionnaire asked coaches about the type of sports they led (football, baseball, basketball, or volleyball), their confidence as a coach, and their shortcomings in different domains, including the lack of coaching skills, lack of event skills and lack of knowledge about child development, etc., as well as general shortcomings of coaches in these domains. Results indicated that many coaches felt they lacked coaching skills, athletic skills, and knowledge about child development. A multiple regression analysis indicated that training in coaching skills and event skills could enhance their confidence as coaches, and this was found to increase their improvement motivation. It is also suggested that there is a need to develop methods to develop skills of coaches, because many coaches are busy.

著者

千葉 直樹

出版者

Japan Society of Sports Industry

雑誌

スポーツ産業学研究 (ISSN:13430688)

巻号頁・発行日

vol.31, no.4, pp.4_431-4_444, 2021 (Released:2021-10-15)

参考文献数

31

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The purpose of this study was to clarify the aim and problems of a “club activity activation project” involving professional coaches from corporations who have been employed for extracurricular sports activities (ESA) at public junior high schools in Suginami City, Tokyo. The study conducted expert interviews in 2019 with three people, including an official of the city administration, as well as a staff member and an instructor at a private sports company in Tokyo. As results of this research, the study clarified the following points : Suginami City instituted this project in 2013 using its budget. Suginami City uses professional coaches for ESA that were earlier supervised by teachers with no experience in playing sports, as their expertise was in subjects other than physical education. The purpose of the “club activity activation project” is to allow students to enjoy the experience of club activities, and also to reduce the burden on teachers. However, the project is facing difficulties in finding coaches for individual sports such as soft tennis. The project to revitalize ESA was initiated so that private sector instructors could rectify the unequal situation in which club activities were not feasible.

著者

久保 賢志

出版者

Japan Society of Sports Industry

雑誌

スポーツ産業学研究 (ISSN:13430688)

巻号頁・発行日

vol.27, no.1, pp.1_57-1_60, 2017 (Released:2017-01-25)

参考文献数

7

著者

石原 豊一

出版者

Japan Society of Sports Industry

雑誌

スポーツ産業学研究 (ISSN:13430688)

巻号頁・発行日

vol.23, no.1, pp.1_107-1_118, 2013 (Released:2013-05-30)

参考文献数

16

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In recent years professional baseball leagues have been started in some areas in which baseball has been considered to be unpopular.    Alan Klein, an authority on the study of the globalization of baseball, claims that baseball diffusion will be promoted in developing areas where it promotes escape from poverty, and that it is hard to envision baseball’ s diffusion and the development of professional baseball business in developed countries, especially in Europe, which is proud of the overwhelming popularity of football.    However, in practice, new professional baseball leagues have been started in some economically rich countries in the 2000s. This paper analyzes the Italian Baseball League (IBL) , which started its inaugural season in 2010, in order to investigate the background of the rise of new professional leagues in developed countries and the prospects for their future.    This paper claims the factors promoting the diffusion of baseball in Europe and the foundation of the professional league in Italy are; 1) Expansion of a network of scouting and marketing by the MLB, 2) Job shortages for younger people, accompanied by the rationalization of the selection of professional athletes as an unstable job with low wages. Considering these factors, we can envision the development of small-scale professional baseball business in areas where baseball has not traditionally been popular. Along with the expansion of the international flow of players in the baseball world, such as through the MLB in which players can expect high remuneration, the development of a semi-professional system in which players can get jobs during the baseball season is also suggested.

著者

萩原 悟一 Mariya A. YUKHYMENKO–LESCROART 下園 博信 磯貝 浩久 秋山 大輔 神力 亮太 大下 和茂 萩原 裕子

出版者

Japan Society of Sports Industry

雑誌

スポーツ産業学研究 (ISSN:13430688)

巻号頁・発行日

vol.30, no.2, pp.2_183-2_193, 2020 (Released:2020-04-20)

参考文献数

36

被引用文献数

2

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The purpose of this study was to develop a Japanese version of the Academic Athletic Identity Scale (AAIS-J), originally developed by Yukhymenko-Lescroart (2014) and to examine the relationship between academic athletic identity and grade point average (GPA). The participants were 251 student athletes who compete at the national collegiate level (male : 155, female : 96, age : M=20.33, SD=1.18). The Academic Athletic Identity Scale (AAIS) (Yukhymenko-Lescroart, 2014) was translated into Japanese using the back-translation method, and the reliability and validity of the AAIS-J were examined. The results indicated the reliability (internal consistency) and validity (construct validity, criterion-related validity) of the AAIS-J and illustrated the scale’s usefulness. In addition, the result of examining the relationship between academic athletic identity and GPA showed that student athletes who have a higher academic identity indicated higher GPA, and higher athletic identity was also positively associated with GPA. These results indicated both similar and different results of previous studies about the relationship between student athlete identity and GPA, thus, this study provided new knowledge about Japanese student athletes. In conclusion, this study confirmed the reliability, validity and usefulness of the AAIS-J.

著者

清水 新悟 長井 力 元田 英一 大日方 五郎

出版者

Japan Society of Sports Industry

雑誌

スポーツ産業学研究 (ISSN:13430688)

巻号頁・発行日

vol.23, no.1, pp.1_11-1_17, 2013 (Released:2013-05-30)

参考文献数

17

被引用文献数

1

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We propose a method that can be diagnosed in a simple spread foot to prevent failure in such as sports injuries. In addition, to clarify the boundary value that can be used to predict spread foot and its reliability, we report on our investigation of the effects of merger rate and location of pain and other diseases, using a 6-minute walk distance.    Measurement of spread foot is measurement by using the spread angle and spread rate. We checked spread rate and the spread angle at the first and fifth metatarsal angles of the X-ray with correlation. And then we calculated by the regression equation metrics of spread foot. In the case of spread foot, to see the complications of other diseases, we observed the correlation high rate medial longitudinal arch, first toe angle and fifth toe angle. We also observed the merger rate of flatfoot deformity, hallux valgus deformity, and digitus quintus varus.    We also examined the occurrence of pain and the occurrence of callus of spread foot. Furthermore, we observed the correlation between the angle of M1-M5 using the 6-minute walk distance test.    The subjects were 9 men and 48 women who had been diagnosed with spread foot. 62 foot of them were examined in this study.    As a result, spread rate was r = 0.535733. Spread angle was r = 0.653131. The results indicated on the index with over 40.9% spread rate and over 15°spread angles. Spread foot merger rate was higher for flat foot, hallux valgus, and digitus quintus varus. There were many cases of second metatarsal bone pain and first metatarsal bone pain.    Prediction of degradation mechanisms of the arch could be made on the basis of flat foot with talus sliding down by the subtalar joint pronation and pushing the adjacent navicular bone to the lower part. It was thought that the drop of the horizontal arch navicular bone was pushed to the lower part. Appearance of the hallux valgus and digitus quintus was predicted by the drop of the horizontal arch.

著者

大橋 恵 井梅 由美子 藤後 悦子

出版者

Japan Society of Sports Industry

雑誌

スポーツ産業学研究 (ISSN:13430688)

巻号頁・発行日

vol.32, no.1, pp.1_39-1_49, 2022 (Released:2022-01-20)

参考文献数

29

被引用文献数

1

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Grit, the ability to continue to work passionately and persistently on long-term goals, has been attracting attention in recent years as a factor that contributes to life success. The Grit Scale consists of two sub-scales, “consistency of interest,” which is the passion to put effort into the same goal over a long period, and “persistence of effort,” which is the tenacity to continuously strive for the goal. Among several activities that may increase grit, we chose coaching style in a sports club. An online survey was conducted with freshmen from a university and a vocational school who had participated in sports clubs in the past, that is, until they graduated from high-school (n=415), and those who did not have such experience (n=88). Sports club members were found to have higher persistence of effort than those who did not belong to sports clubs. Moreover, among sports club members, the persistence of effort score was higher after controlling the five personality scores when the club was more active and when their coach was more task-oriented. Although a causal relationship cannot be determined because this was a cross-sectional survey, this study is significant as it shows the possibility of the positive effect of continuous participation in sports and the coaching style. In the future, it is recommended that studies use various samples and a longitudinal study design.

著者

岡安 功

出版者

Japan Society of Sports Industry

雑誌

スポーツ産業学研究 (ISSN:13430688)

巻号頁・発行日

vol.31, no.1, pp.1_53-1_63, 2021-01-01 (Released:2021-01-24)

参考文献数

45

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Attracting participants to events such as marathon leads to expectations of increased socio-economic benefits within the host region. Furthermore, the classification of runners is important for continued running of such events, while participants’ sense of attachment to these events is also critical to repeat participation. The spotlight of this research was on the classification of three types of self-assessment type runners who focus on the concept of running involvement-related recreation specialization, while our aim was to show a correlation between runners’ self-assessments and sense of attachment to these events. The response rate was 247 runners. The relationship between self-assessment types and the event attachment to such events—addiction to events and sense of identity through events—showed a difference between the two senses of event attachment among type 3 of runners (casual, active and committed). Further examination revealed that committed runners showed higher averages of both factors, compared to other groups.

著者

醍醐 笑部 阿部 拓真

出版者

Japan Society of Sports Industry

雑誌

スポーツ産業学研究 (ISSN:13430688)

巻号頁・発行日

vol.32, no.1, pp.1_1-1_17, 2022 (Released:2022-01-20)

参考文献数

44

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The current research examined the successful experiences and challenges faced by charity participants in the Tokyo marathon. Constraint negotiation (Jackson and Rucks, 1995) served as a theoretical framework to guide this examination. Original data collected by the Tokyo Marathon committee from 2013-2019 was used for data analysis to investigate medium-term changes. A web survey of the past Tokyo Marathon charity participants was conducted to discuss their fundraising experiences and their attitude toward charity. As a result of medium-term analysis, it was found that most of the charity runners decided on their participation because of their ‘running’ motivation for Tokyo Marathon, but of a charity opportunity. The chance of getting into the Tokyo Marathon as a general participant is one in ten or twelve and this situation assists their decision making. Also, fundraising, which is increasing in popularity in the US and Australia, was still quite low in this context. Three factors of successful experiences were revealed from the web survey; one was related to the subject and content of the fundraising, and the second was related to place and tools, and the third factor was related to the way to utilize the general fundraising skill. Four challenges were revealed; challenges for the charity runner her/himself, discomfort in asking donation for donors and potential donors, difficulties about feelings toward the Tokyo marathon charity system, and the lack of a Japanese charity culture.

著者

束原 文郎

出版者

Japan Society of Sports Industry

雑誌

スポーツ産業学研究 (ISSN:13430688)

巻号頁・発行日

vol.21, no.2, pp.149-168, 2011 (Released:2011-11-23)

参考文献数

69

被引用文献数

4 2

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This study defines the students who have continuously belonged to a sports club built systematically in the school constitution as “TAIIKUKAIKEI” students, and clarifies when and how this idea came into being and the common understanding that “TAIIKUKAIKEI” students could be regarded as more favorable human resources than the other students in job hunting in Japan. The document sources are mainly gathered from articles in the business magazine ‘JITSUGYOU NO NIHON’ , that was circulated widely from the end of the Meiji era to the beginning of the Showa era.    The results are summarized as follows. At the beginning of the Taisho era, the idea or consciousness of “TAIIKUKAIKEI” had not existed yet, but there was a belief that it was necessary to have a robust body in order to survive the competition of society. In the middle of the Taisho era, behind the growing enthusiasm for sports, people became conscious that lots of executives of big companies had been “TAIIKUKAIKEI” and it had the media values of : (1) advertisement and (2) prevention of being left in remote colonial places, and so it was observed that “TAIIKUKAIKEI employment” was coming into being. By the end of the Taisho era, reflecting the excessive emphasis on academic attainments in recruiting, “TAIIKUKAIKEI employment” came to be established.    Afterwards, at the beginning of the Showa era, the process of distinguishing between "Professional” and “Amateur” became clearer and the latter became dominant over the former in “TAIIKUKAIKEI employment” , and sportsmanship became a more important element in composing a useful body. In the days when the labor movement was growing radically in response to the depression, ideological problems such as alerting to Marxists, leftists, and communists were supposed to be social issues. In this context, the students with physical and mental problem-this study named them “KYOYOKEI” in contrast to “TAIIKUKAIKEI” -received negative images and seemed to have been shunned by companies. At the same time, because the “TAIIKUKAIKEI” had not changed anything, they were understood to have a moderate ideology and to be more important from the viewpoint of employment.

著者

松村 浩貴 原田 将

出版者

Japan Society of Sports Industry

雑誌

スポーツ産業学研究 (ISSN:13430688)

巻号頁・発行日

vol.26, no.1, pp.1_93-1_105, 2016 (Released:2016-04-26)

参考文献数

37

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The purpose of this study was to clarify how product satisfaction, brand trust, and brand loyalty are related to each other in regard to the purchasing of running shoes. The authors divided participants into two groups according to the quantity of training (running distance per month). The group which had lesser running distance was classified as the low product involvement group, and the group which had more running distance was classified as the high product involvement group. Then we examined the differences in the levels of product involvement.     The data was collected from runners who participated in the 2014 Kobe Marathon held in Kobe, Hyogo, Japan. The total number of participants whose data was collected was 695. Product satisfaction was measured by 3 items, brand trust was measured by 4 items, and brand loyalty was measured by 2 items. The data analysis was first conducted by a confirmatory factor analysis. This study also checked the reliability and validity of the three-factor measurement. Structural equation modeling was conducted to test the hypotheses.    Reliability and validity satisfied the criteria. Analysis of structural equation modeling yielded a good fit of statistics (low product involvement group: GFI=.943, AGFI=.893, CFI=.971, RMSEA=.080, high product involvement group: GFI=.955, AGFI=.915, CFI=.968, RMSEA=.083).     The results of this study revealed the following facts: 1. In the low product involvement group, product satisfaction mediated brand trust and gave a positive impact to brand loyalty. In addition, product satisfaction did not affect brand loyalty.2. In the high product involvement group, correlation were confirmed in all three hypotheses. Product satisfaction influenced brand trust,and brand trust also affected brand loyalty. In addition, product satisfaction affected brand loyalty.

著者

備前 嘉文

出版者

Japan Society of Sports Industry

雑誌

スポーツ産業学研究 (ISSN:13430688)

巻号頁・発行日

vol.30, no.4, pp.4_369-4_380, 2020-10-01 (Released:2020-10-15)

参考文献数

28

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In recent years, even as the management forms of many leagues and teams and the contract forms of players have become professional, the environment provided for referees to judge and manage matches has not kept pace. In the future, improving not only the performance of the athletes, but also the qualifications of the referees will be indispensable for improving their competitiveness in various sports. It is not clear what the referees currently active in the top leagues of each sport are doing on a daily basis. This study aims to clarify : the current state of referees active in the top leagues of domestic ball games, and the regular efforts made by the referees to take part in refereeing activities. We conducted a questionnaire survey for referees in 12 leagues of the nine sports that make up the Japan Top League alliance. The survey was conducted from March 9 to April 7, 2019, and responses were obtained from 310 referees (260 males, 50 females). According to the analysis, there were only seven professional referees who earned a living solely from referee activities. Further, the average number of games per year in which they officiated was 33.61 (median : 30), and the average number of days during the season they were involved in refereeing activities was 76.51 (median : 60). These results show that many referees spend most of their weekends during the season in refereeing. Regarding the daily efforts to participate in refereeing activities, it was found that many referees routinely manage their time. In particular, it was found that referees with extensive experience have eliminated the constraints that make past experience the basis for participation in refereeing activities.

著者

出口 順子 菊池 秀夫

出版者

Japan Society of Sports Industry

雑誌

スポーツ産業学研究 (ISSN:13430688)

巻号頁・発行日

vol.26, no.1, pp.1_61-1_72, 2016 (Released:2016-04-26)

参考文献数

35

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With respect to the decision-making processes of consumers of major sports, Yoshida (2011) reports that there is a research group linking customer loyalty to customer satisfaction and one linking customer loyalty to social identity, and suggests using a theoretical model to integrate both research groups. Although constructing a model that simultaneously examines these relationships is important both for academic and practical reasons, no empirical research has been undertaken. Therefore, the objective of this study was to utilize data in order to verify the basic structure of the model proposed by Yoshida. Specifically, data on the spectators of the V. Premier League was used to analyze the relationship between team identity, game satisfaction, and behavioral intention. As a result of this analysis, the model was verified. Furthermore, the positive impact of team identity and game satisfaction on behavioral intention, and the positive correlation between team identity and game satisfaction was confirmed.

著者

伊藤 華英 山田 快 舟橋 弘晃 上林 功 間野 義之 広沢 正孝

出版者

Japan Society of Sports Industry

雑誌

スポーツ産業学研究 (ISSN:13430688)

巻号頁・発行日

vol.27, no.3, pp.3_203-3_221, 2017 (Released:2017-08-03)

参考文献数

42

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The purpose of this research was to develop a swimmer-specific mental toughness inventory. In the pilot survey, semi-structured interviews were conducted with 7 Japanese individual sports Olympic medalists (4 males, 3 females) in order to identify the characteristics of elite swimmers’ mental toughness using a qualitative analysis method, the KJ method, considering higher- and lower-order structures. In the main research, a questionnaire regarding mental toughness was conducted on 254 swimmers (151 males, 103 females) who met the finishing time set by the Japan Swimming Federation with the purpose of enhancing swimmers’ competitiveness (assumed as elite swimmers in this study). The development of a swimmer-specific mental toughness inventory was attempted using a questionnaire developed by extracting swimmers’ mental toughness characteristics revealed in the pilot survey. After excluding defective answers, 194 (117 males, 77 females) samples were included in analysis. Exploratory factor analysis indicated that the inventory consisted of five factors and three items. After scrutiny of what constituted the extracted five factors, they were named the following: “Fortitude,” “Commitment to the Sport,” “Psychological Conditioning,” “Self-control,” and “Resilience.” Exploratory factor analysis was once again conducted through the maximum-likelihood method and Promax rotation and it confirmed internal validity. Conversion validity and divergent validity were examined, both of which adequately fulfilled the Goodness of Fit Index and standard path coefficient. Finally, adequate criterion-related validity was verified using correlation analysis with DIPCA.3. The factors of mental toughness in elite swimmers were similar to those in other sports. Japanese elite swimmers’ mental toughness characteristics were identified and a swimmer-specific mental toughness inventory was developed. This scale will be useful for helping coaches to understand Japanese elite swimmers’ mental toughness.

著者

石原 豊一

出版者

Japan Society of Sports Industry

雑誌

スポーツ産業学研究 (ISSN:13430688)

巻号頁・発行日

vol.20, no.1, pp.81-90, 2010 (Released:2010-06-07)

参考文献数

28

被引用文献数

1

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The global expansion of sports has accomplished a transformation from a hegemonic spread, such as people in the colonies received from modern sports in the suzerainty of the colonial era to the diffusion of comodificated spectator sports after the World War II. The expansion of baseball after the 1990′s can be regarded as a model for the construction of interdependent relations on an earth scale which is based on the existence of a professional league in Latin America and the east Asian nations under the MLB, and the expansion of the market and the network for player recruitment to the baseball barren areas such as Europe and Africa. This article discusses professional baseball in China that started in the 1990′s when the globalization of professional baseball was advanced. First, a general view of the history of baseball in this country is related, based on previous work. Then it discusses whether CBL, a particular professional sports league with a certain meaning, which hasn’ t constructed its earning system get, will be able to get on the right track as a sports industry in the future and whether the Beijing Olympic Games can provide an opportunity to do so is argued according to the results obtained in 2008 by the questionnaire used at the Beijing Olympic Stadium.    It is difficult to forecast the image of the future of CBL. Optimistic observation can be derived from the high percent of opinion that watching the Olympic baseball game is good chance of playing baseball and watching CBL games. But it is uncertain whether this result reflects the testee′s continuous intention. On the other hand, pessimism is derived from the result that the interest in baseball doesn′t directly connect with the popularity of a domestic league, according to the development of media.