著者

村上 隆

出版者

日本行動計量学会

雑誌

行動計量学 (ISSN:03855481)

巻号頁・発行日

vol.49, no.1, pp.43-62, 2022 (Released:2022-11-10)

参考文献数

29

---

Social survey questionnaires tend to be large numbers of items with diverse content. Hence, irrespective of the quantification procedure used, the quantitative dimensions obtained may be quite large. In the usual applications of multiple correspondence analysis (MCA), however, three-dimensional solutions are the most complex interpretations typically employed. Orthonormal principal component analysis (OPCA) for categorical variables (Murakami, 2020) was devised to interpret large-dimensional quantities of information in categorical variables. In this study OPCA is applied to survey data obtained from spectators at a Japanese professional baseball stadium. Six interpretable components are derived, and mean differences of component scores among four demographic groups are found. From the simple structure attained by rotation of the matrix of weights, it became possible to draw scatter plots between specified components. A few plots between uncorrelated but nonlinearly related components suggested that so-called horseshoe phenomena are not necessarily mathematical artifacts but may reflect empirical properties.

著者

田崎 美弥子 中根 允文

出版者

日本行動計量学会

雑誌

行動計量学 (ISSN:03855481)

巻号頁・発行日

vol.25, no.2, pp.76-80, 1998-09-30 (Released:2010-06-28)

参考文献数

8

被引用文献数

4

著者

鈴木 貴士 村山 朗 緒方 敦 横山 暁

出版者

日本行動計量学会

雑誌

行動計量学 (ISSN:03855481)

巻号頁・発行日

vol.48, no.1, pp.17-28, 2021 (Released:2021-11-10)

参考文献数

24

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It is not easy for companies to know how consumers react to advertisements. In recent years, the idea of occasion recognition has been proposed as a method for knowing the advertising effect. This is a state in which consumers remember the situation when they see an advertisement, and it is considered that the advertisement effect is higher in this state. However, a questionnaire survey is required to observe the occasion cognition. In the present research, we estimate the consumers who are in the occasion cognitive state by measuring the operation status of mobile phones. It is possible to identify the layer (digital occasion clusters) that are presumed to be occasion cognition without conducting a survey.

著者

岡田 謙介 加藤 淳子

出版者

日本行動計量学会

雑誌

行動計量学 (ISSN:03855481)

巻号頁・発行日

vol.43, no.2, pp.155-166, 2016 (Released:2017-06-30)

参考文献数

74

---

Spatial analysis and modeling have played significant roles in the empirical analysis for political science. This paper first reviews the development and application of the spatial analysis in political cognition from methodological point of view. The emphasis is laid on the multidimensional scaling technique and its extensions. Then, one of the recent developments in special analysis, Bayesian K-INDSCAL, which is a multidimensional scaling with both individual and group differences, is applied to the Japanese expert survey data on party policies. Three latent-classes have been identified, with related but heterogeneous spatial representations. Individual differences in terms of dimensional weight have also been identified. Implications and future directions of spatial analysis in political science are discussed.

著者

浅川 雅美 岡野 雅雄 林 英夫

出版者

日本行動計量学会

雑誌

行動計量学 (ISSN:03855481)

巻号頁・発行日

vol.47, no.2, pp.141-152, 2020 (Released:2021-04-21)

参考文献数

27

---

This study examined the effect of the position of answer category “neither” of a rating scale (applicable/not applicable) of a self-administered questionnaire on the subjects' response rate, ease of answering, and misunderstanding of answer options in the case of a web survey. An eye tracking experiment was conducted on 56 university students. Fifty responses were analyzed and 6 were excluded due to insufficient data. The results showed that: (1) when “neither”is placed at the far right of the rating scale, the response rate is lower than when at the center; (2) when “neither” is placed at the far right, some participants mistakenly thought it displayed the most negative answer of “not applicable” because they did not observe the right side carefully; and (3) participants who correctly recognized the position of “neither” on the right had a higher fixation counts on the answer options and larger eye movements than those who did not recognize it.

著者

多田 伶 勝又 壮太郎

出版者

日本行動計量学会

雑誌

行動計量学 (ISSN:03855481)

巻号頁・発行日

vol.47, no.2, pp.111-121, 2020 (Released:2021-04-21)

参考文献数

44

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In this study, the moderating effect of consumers' information processing on post-purchase evaluations in an environment characterized by information overload was examined. Although it is important to understand how information processing during decision-making affects post-purchase evaluations, which include satisfaction with one's decision and repurchase intention, the influence of information processing on evaluations after purchasing is not well understood. Based on the unconscious thought study, two modes of thinking were compared: conscious thought and unconscious thought. To examine purchasing behavior regarding DVD players and window curtains, we conducted an online survey and performed path analyses. The results indicated that conscious thought had a negative impact on satisfaction with decision when consumers were confused by information overload. Moreover, it was suggested that unconscious thought had a positive impact on repurchase intentions when consumers felt confused by information overload. Finally, some implications and future research issues were addressed.

著者

財津 亘

出版者

日本行動計量学会

雑誌

行動計量学 (ISSN:03855481)

巻号頁・発行日

vol.47, no.2, pp.199-209, 2020 (Released:2021-04-21)

参考文献数

43

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An integrated classification algorithm is a decision-making method that is not limited to a single classifier. It comprises multiple classifiers to maintain a high classification performance for various datasets. This study investigated the feasibility of an integrated classification algorithm for offender profiling. Offender profiling is the analysis of a crime scene using statistical and psychological methods to estimate information such as the age, job, and criminal record of the offender. In this study, the following 12 machine learning algorisms were used: decision tree (C5.0, CART by entropy or Gini), logistic regression analysis (LR), naïve bayes (NB), random forest (RF), bagging, boosting, support vector machine (SVM by radial basis function or polynomial), k-nearest neighbor (KNN), and neural network (NN). The results of the study showed that the classification performances of each algorithm varied for different objective variables of the dataset (e.g., criminal record, age, or job of offenders of residential burglar). However, the majority decisions made by a combination of three classifier algorithms (e.g., decision tree, LR, and NB) showed high classification performance regarding any dataset.

著者

山田 浩喜 佐藤 忠彦

出版者

日本行動計量学会

雑誌

行動計量学 (ISSN:03855481)

巻号頁・発行日

vol.47, no.2, pp.161-172, 2020 (Released:2021-04-21)

参考文献数

21

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In this paper, POS data with IDs of drugstores is applied to the analysis method proposed by Govaert & Nadif (2010). By using the Poisson latent block model with snacks purchase history data at drugstores located in the Gifu region, we cluster both the customers and the snacks brands simultaneously, and grasp the snack brand group that the customer group with a high purchase frequency choose. Furthermore, based on the model estimation, we discuss effective marketing measures in drugstores. Although we analyze only snack category, it can be extended to other product categories and is an effective way to summarize Big Data.

著者

東海林 和雄 中村 亮介 尾崎 幸謙

出版者

日本行動計量学会

雑誌

行動計量学 (ISSN:03855481)

巻号頁・発行日

vol.47, no.2, pp.123-140, 2020 (Released:2021-04-21)

参考文献数

23

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The purpose of this study is construction of the prediction model to discriminate incorrect accounting information. Two features of this research are to adopt methods of detecting auditing practices and to target for analysis that the accounting information which the sales are overestimated. Specifically, unlike in previous research, we approach to detect fraudulent means without uniform accounting phenomena for each fraudulent means. Furthermore, we applied accounting distortions and discomfort auditors feel as explanatory variables. This discomfort is measured by Mahalanobis distance. In the results of this analysis, the prediction model of machine learning that is adopted practical methods that detect incorrect accounting shows a high probability of fraud.

著者

竹村 和久

出版者

日本行動計量学会

雑誌

行動計量学 (ISSN:03855481)

巻号頁・発行日

vol.43, no.1, pp.1-3, 2016 (Released:2016-09-09)

参考文献数

17

著者

宮崎 慧 星野 崇宏

出版者

日本行動計量学会

雑誌

行動計量学 (ISSN:03855481)

巻号頁・発行日

vol.43, no.2, pp.167-180, 2016 (Released:2017-06-30)

参考文献数

32

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We propose an econometric two-stage model for category-level purchase and brand-level purchase which allows simultaneous brand purchase at the same time. The proposed model formulation is consistent with the traditional theory of consumer behavior, and the utility functions remain to be normally distributed. Such modeling approaches have not been found in existing econometric models. The simulation studies show the previously proposed related models can cause severe bias in predicting the future brand choices, while the proposed method can effectively predict them. Additionally in real data analysis, while the existing methods provided the parameter estimation results that were implausible, the proposed method provided the results that were plausible.

著者

原 純輔

出版者

日本行動計量学会

雑誌

行動計量学 (ISSN:03855481)

巻号頁・発行日

vol.24, no.1, pp.11-19, 1997

被引用文献数

1

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A history of postwar Japan in the aspect of social stratification or social inequality is presented by the data from the National Survey of Social Stratificaion and Social Mobility, called as &ldquo;the SSM survey&rdquo; in Japan, conducted in 1955, 1965, 1975, 1985, and 1995. Just after the defeat of World War II in 1945, nearly about 50% of Japanese workers were engaged in farming and kindred occupations such as fishing and forestry. However, in the following 50 years, Japanese society has accomplished industrialization and already arrived at post-industrial stage. Also, the &ldquo;affluent&rdquo; society was realized through the high economic growth in 1960s and 1970s. Changes in inequality in possession of social resources and opportunities and in class consciousness from 1955 to 1995 are examined. Contrary to the self-image by the people, Japanese society did not become equal at least in economic or social spheres. There appears tendency toward expansion of inequality and immobility of social stratification since latter half of 1970s.<br>However, class consciousness did not show corresponding change. Regarding those inequality and class consicousness, two turning points of Japanese society may be pointed out. One is the time of &ldquo;the oil crisis&rdquo; in 1973-74, and the other is the latter half of 1980s and 1990s, the period of low or stable economic growth. Changes at those turning points and their meanings are presented.

著者

中川 純一

出版者

日本行動計量学会

雑誌

行動計量学 (ISSN:03855481)

巻号頁・発行日

vol.35, no.2, pp.149-159, 2008 (Released:2009-04-07)

参考文献数

18

被引用文献数

1

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Since the telephone (RDD) poll of the day is carried out in the call center, which is highly managed, the risk of operator's error generation is low.However, this report suggests the risk of operator's error generation due to intervene of operator's judgment. It is the case that the questionnaire is not carefully examined.Now therefore, the question with an unclear meaning with a long sentence and/or an open-answer question must be avoided when there is not enough time for developing a thorough questionnaire.

著者

大隅 昇

出版者

日本行動計量学会

雑誌

行動計量学 (ISSN:03855481)

巻号頁・発行日

vol.29, no.1, pp.20-44, 2002 (Released:2009-04-07)

参考文献数

26

被引用文献数

16 8

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Rapid development in the survey methods available on the World Wide Web (WWW) is having a major impact on conventional survey data collection methods. The wide range of opinions has given rise to an ongoing debate regarding the future role of Internet surveys (in particular, Web surveys) based on the role that self-administration will play in research. We started by arranging a practical procedure for electronic data collection on the Web surveys experimentally designed from the viewpoint of “data science. Aiming to verify the applicability, possibilities, and limitations of Web survey methods, we conducted three experimental surveys during the period from 1997 to 2000. They were designed to enable comparison with each other and with traditional methods such as face-to-face interviews and online surveys using conventional sampling procedures. These surveys provided informative results about the characteristics of Web surveys. In the first survey, consisting of 12 continual surveys of a single panel of registrants, we examined the relationship between the response rates and the questionnaire's design, volume and content, as well as response rate differences among the 12 surveys and the discrepancies in repeated surveys. In the second experimental survey, we carried out Web surveys at about the same time on three different sites together with non-internet surveys using conventional sampling methods. Our experimental design enabled objective comparison of the surveys by using as much identical questionnaire design as possible. Our experimental surveys showed that Web survey results are similar to each other while distinctively differing from those of conventional surveys. In the third experimental survey, we simultaneously carried out a series of comparative surveys in order to examine the general characteristics of Web surveys found during the second experimental survey. Except that the number of sites used was two instead of three, the third experimental surveys were carried out in the same way as in the second trial. We confirmed the results that the same characteristics were evident again in the second survey. We also found that how the registrants of the surveys (named “resources”) were selected and whether the interval between solicitation and survey was short or long would be factors influencing the answers and response-rate. We also found that the respondents do not necessarily represent the resources. In addition, as an addendum in this paper, we report partly the results of a fourth experimental survey which has been carried out in 2001 to 2002 and compare it with the findings of the previous three trials. In particular, we also analyze the itemized causes of “nonresponse” on the datasets obtained from the tracking procedure of tracing electronically each respondent on the WWW. The fourth survey consists of Web surveys on three separate sites while the other surveys were based on conventional sampling methods (e.g., face-to-face interviews and mail surveys). While we use the same questionnaire design, content, and duration as those used in the past surveys, we also attempt to examine how the questionnaire design has influenced responses. Through these experimental surveys, an appropriate route to how to design a Web survey, evaluate its quality and avoid possible risks or perils in design is proposed from the concept of “data science.”

著者

財津 亘 金 明哲

出版者

日本行動計量学会

雑誌

行動計量学 (ISSN:03855481)

巻号頁・発行日

vol.45, no.1, pp.39-47, 2018 (Released:2018-11-03)

参考文献数

23

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This study examined the accuracy for author identification by text mining. We conducted 16 analyses (four writing styles × four multivariate analyses) across texts of 100 Bloggers, written by approximately 1,000 characters. Specifically, we conducted (1) principal components analysis, (2) correspondence analysis, (3) multi-dimensional scaling, and (4) hierarchical cluster analysis on each writing style: (1) rate of usage of non-independent words, (2) bigram of parts-of-speech, (3) bigram of postpositional particles, and (4) positioning of commas. We obtained high accuracy: 100% on sensitivity and 95.1% on specificity. Furthermore, the results showed no effects of age and gender against accuracy for author identification.

著者

楠 正

出版者

日本行動計量学会

雑誌

行動計量学 (ISSN:03855481)

巻号頁・発行日

vol.12, no.2, pp.8-21, 1985-03-30 (Released:2010-06-28)

参考文献数

14

被引用文献数

1

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SLTA(Standard Language Test of Aphasia)was administered to a total of 313 aphasic subjects and the test records were analyzed by means of factor analysis and scalogram analysis. Factor analysis gave a simple structure which allowed a classification of test variables into three groups representing three language modalities; group A of writing, group B of speech and group C of comprehension. Separate scalogram analyses of these groups A, B and C revealed an almost ideal unidimensionality for scaling in respective groups. Distribution of the subjects was displayed by three axes of comprehension, speech and writing corresponding to three edges of a cuboid. The subjects were laid along the three edges, jointing each other to form a“gzigzag way”in the cuboid. Thus an ordering of comprehension, speech and writing, from severe impairment to mild, was found along the“zigzag way”which represented a continuous3-dimension structure.

著者

渡辺 満利子

出版者

日本行動計量学会

雑誌

行動計量学 (ISSN:03855481)

巻号頁・発行日

vol.28, no.2, pp.50-55, 2001 (Released:2009-04-07)

参考文献数

16

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The fundamental process of Evidence-based Nutrition (EBN) is to examine proof by research on human beings. In order to develop EBN, it is important to develop a reliable method for the evaluation of dietary intake and a structured educational procedure based on information of accurate dietary intake. Data analysis based on scientific evidence can accurately produce an evaluation of nutrition education. The development of EBN will bring about the development of human nutrition and nutritional epidemiology.The present paper describes a practical nutrition education study based on EBN.

著者

崔 仁淑

出版者

日本行動計量学会

雑誌

行動計量学 (ISSN:03855481)

巻号頁・発行日

vol.41, no.1, pp.47-62, 2014 (Released:2015-03-10)

参考文献数

27

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This study has conducted an experimental survey on Japanese Nuclear Power Generation by using a dynamic method that makes it possible to exchange political opinion in order to accurately measure public opinion and gain more exact results. The process of the survey is following: First, interviewees are asked if they are in favor of or against nuclear power. Second, they are provided with “full arguments” and “empty arguments” as counter arguments. After this, they are asked their opinion again. To this end, we have had anticipation as to how their first opinion, their interest in politics and nuclear power, their knowledge of politics and their information perception of nuclear power, are influenced when confronted with a counter argument. The results of our analysis have showed that the interviewees with higher interest, higher knowledge of politics and nuclear power, and higher information perception find it harder to change their opinion. But, there is no significant effect on the interviewees of each side after presenting the “full argument” and the “empty argument”. This means that Japanese public opinion on nuclear power is pretty consistent.

著者

辻谷 将明 外山 信夫

出版者

日本行動計量学会

雑誌

行動計量学 (ISSN:03855481)

巻号頁・発行日

vol.34, no.1, pp.111-131, 2007 (Released:2007-05-30)

参考文献数

26

被引用文献数

3 2

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This article presents an introduction to generalized additive models using R for data of mutually exclusive groups and a set of predictor variables. Illustrated herein are a number of resampling methods, that is cross-validation when selecting the optimum smoothing parameter, and bootstrapping applications that implement the bootstrap-based information when using the deviance in order to summarize the measure of goodness-of-fit on generalized additive models. The cross-validation is also adapted for influential analysis in order to verify the appropriateness of the model and to detect observations that do not agree with the rest of the data.

著者

林 文

出版者

日本行動計量学会

雑誌

行動計量学 (ISSN:03855481)

巻号頁・発行日

vol.33, no.1, pp.13-24, 2006 (Released:2006-04-13)

参考文献数

16

被引用文献数

2 6

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In the contemporary world conflicts of different cultures among different nations and regions have become a serious problem. Specifically, religions exist as the basis for different cultures. In our Cross-national survey results, it was found that only 30% of the Japanese have religious faith but 70% think that religious feeling is important and that the meaning of religion is different between the Japanese and Westerners based on our cross-national surveys. The meaning of religion can be understood in the relation between religious attitudes and other social attitudes. The structure of thinking about religion and its relation to other items in our East Asia Value Survey were analyzed using multivariate analysis. The results concerning the differences among these areas were as follows. In Japan, Korea and Hong-Kong, satisfaction about daily life and religious feeling are related positively, whereas in Beijing, Shanghai and Taiwan, these are related negatively. Concerning attitudes toward science and technology, in some areas, including Japan, the medium attitude is related to religious feeling. We are continuing our on-going analysis toward seeking the meaning of religion in contemporary societies by including the results of seven Western nations' surveys.