- マス・コミュニケーション研究 (ISSN:13411306)
- no.78, pp.129-147, 2011-01-31
This paper aims at examining the process of creation and change of readers' community in the magazine "Jyogaku Sekai". For this purpose, I analyzed the letters from readers, and discussed about the historical transition of their writing and communication style. Through a past quantitative analysis, it became clear that a large change has occurred around 1916. At first, a major function of the readers' column was exchanging information about daily life, postcards, books, and etc. However, around 1916, the function of exchanging information disappeared, and the letters of readers became more fictional, romantic, and daydreaming. A use of pen name, graceful style of writing, and sentimental motif spread among girls, these elements established the friendships of readers, and the romantic community was made by the function trough the magazine. I summarize that the large change has occurred based on the decline in the age of readers, the expansion of female magazine market, and development of girl culture in Taisho era.