- 龍谷大学国際社会文化研究所紀要 (ISSN:18800807)
- vol.10, pp.267-284, 2008-06
This study examines the relationship between traditional mainstream media and weblogs. It compares content analyses of articles on the controversial anti-influenza drug "Tamiflu" published by The Yomiuri Shimbun, Japan's largest daily, with information presented in weblogs. It was found that weblogs rely heavily on traditional mass media for news, and the influence of weblogs on mass media such as daily newspapers is limited.