著者
齊藤 恵理称 中村 好男
出版者
日本スポーツ産業学会
雑誌
スポーツ産業学研究 (ISSN:13430688)
巻号頁・発行日
vol.21, no.1, pp.85-90, 2011
被引用文献数
1

&nbsp;&nbsp;&nbsp;&nbsp;In this article, the authors introduce an interesting and fresh marketing approach for the running market. Adidas, one of the world&rsquo; s top sports brands, conducted consumer research on 1,000 runners from all over Japan and released a previously unknown fact that 80% of Japanese general runners were sharing the same inner problems such as, &ldquo;I had lost my aim or purpose in running&rdquo; , &ldquo;I was uncertain of appropriate running techniques&rdquo; and &ldquo;I was not realizing any benefit from running.&rdquo; Adidas set this large group as their primary target consumers. Then, they used the name &ldquo;Meiso Runners&rdquo; and promoted this concept in the mass media as a highly influential communication technique.<BR>&nbsp;&nbsp;&nbsp;&nbsp;They executed the marketing communication activities with using &ldquo;Strategic PR&rdquo; for their service and products. They created the concept of &ldquo;Meiso Runners&rdquo; , and consequently they made a strong impact on the running market through the big media coverage and achieved a great success in their business; increasing their sales to 120% of the previous year.<BR>&nbsp;&nbsp;&nbsp;&nbsp;It is believed that by creating the concept of &ldquo;Meiso Runners&rdquo; and by clearly defining the concerns of this group of runners, Adidas was able to catapult running into discussions across a broad spectrum of society, and acquire awareness about which of their products and services provided ideal solutions to meet the runners&rsquo; needs.
著者
齊藤 恵理称 中村 好男
出版者
日本スポーツ産業学会
雑誌
スポーツ産業学研究 (ISSN:13430688)
巻号頁・発行日
vol.28, no.4, pp.4_337-4_343, 2018

The purpose of this study was to examine how 3 psychological problems facing Japanese runners,; &ldquo;aim in running,&rdquo; &ldquo;running techniques,&rdquo; and &ldquo;benefit from running&rdquo; influence runner&rsquo; s attitudes and actions, based on the research conducted by Adidas on 1,000 runners from all over Japan. <BR>  Logistic regression analysis revealed that the psychological problems were connected to the runner&rsquo;s attitudes and actions. The results indicated that solutions for psychological problems would increase the frequency of running and lead to continuity of running. And as for the solutions, &ldquo;development of a program designed for purpose&rdquo; was found to be a common solution for 3 psychological problems. Moreover, it was found that different solutions would be required for each runner&rsquo;s psychological problem, based on the results in which 3 psychological problems showed different trends of runner&rsquo; s feelings and actions.<BR>  It is suggested that the question of how to develop a &ldquo;program designed for purpose&rdquo; will be an upcoming challenge for the future, and it was indicated that the key to providing the purpose-designed program and incorporating other solutions would be in helping runners to access the appropriate information.

1 0 0 0 OA 操競女学校

著者
三遊亭円朝 講演
出版者
金泉堂
巻号頁・発行日
1889
著者
佐藤 茂 土田 満
出版者
名鉄局印刷株式会社
雑誌
瀬木学園紀要 = Sekigakuen Kiyo
巻号頁・発行日
no.18, pp.15-22, 2021

In this study, we conducted a questionnaire survey and an interview survey of 17 nurses in order to clarify the work improvement effect and burden of caregivers who use the silhouette watching sensor, which is a nursing robot. As a result, it has become possible to visit the room efficiently by visualizing the medical treatment situation. And It was suggested that there was a work improvement effect such as being able to provide relationships with non-restrained patients, and that the burden of nursing care for nurses was reduced by converting to effective fall prevention measures.
著者
藤野 能久 北村 恵津子 榊 孝之 野坂 修一 天方 義邦
出版者
日本臨床麻酔学会
雑誌
日本臨床麻酔学会誌 (ISSN:02854945)
巻号頁・発行日
vol.15, no.2, pp.134-139, 1995

AVM破裂による脳内出血・脳室穿破から脳圧亢進症状を呈している妊娠32週妊婦に対する血腫除去術と帝王切開術の麻酔を経験した。<br>症例は28歳,女性,妊娠32週。突然の頭痛と嘔吐,引き続く意識消失と痙攣発作により,CT上,右脳内出血・脳室穿破と診断された。その後の血管造影で右側頭葉AVMと診断され,緊急開頭・血腫除去術が行なわれた。血腫除去術中から子宮収縮が認められたため,引き続き全身麻酔下に帝王切開術を施行した。妊娠中の脳神経外科の緊急手術と引き続き帝王切開術を施行する場合の麻酔管理について文献的考察を加えて報告した。
著者
野崎 由美 三森 徹 中嶌 圭 岩尾 憲明 山本 健夫 西山 真由美 中澤 正樹 小松 則夫 桐戸 敬太
出版者
山梨大学医学会
雑誌
山梨医科学雑誌 = 山梨医科学雑誌 (ISSN:13485091)
巻号頁・発行日
vol.26, no.1, pp.23-28, 2013

症例は67歳,女性。発熱と頸部リンパ節腫脹を認め,他院に入院した。入院後,肝機能障害の増悪と血小板減少の進行,さらに末梢血中への異常細胞の出現を認めた。頸部リンパ節生検後にステロイドパルス療法を開始したが,意識障害と呼吸状態の悪化を認め,当院に転院した。転院時,pH7.238,乳酸値15.9 mmol/? と高度の乳酸アシドーシスを認めた。転院後の第3病日に右脳内出血を併発し,第9病日に永眠された。経過中,リンパ節生検結果よりびまん性大細胞型B細胞性リンパ腫(DLBCL)と診断した。重篤な乳酸アシドーシスを伴った原因としては,腫瘍細胞からの乳酸産生の亢進や,剖検により確認された腫瘍細胞の肝浸潤による肝機能障害からの代謝の遅延などが想定された。悪性リンパ腫の経過中に乳酸アシドーシスを合併した症例の報告例は極めて少なく,予後不良であるが,その要因および治療に関して文献的な考察を加えて報告する。